Best roofing marketing & answering serviceThe storm lasts a night. The calls last a week.
Roofing marketing comes down to two jobs: be the roofer homeowners find, and be the one who answers and follows up every estimate. We do both, so a storm week fills your calendar instead of your voicemail.
Answer every call from $449 a month. Get found on Google Maps from $99 a month.
Free setup, normally $1,495. No contract.
New leadOpened by the agent at the end of the call
- Address
- Confirmed with the caller
- What happened
- Leak after the storm, back bedroom ceiling
- Roof
- Asphalt shingle, about 18 years old
- Photos
- Link sent. Six received
- Insurance
- Homeowner plans to file
- Decision maker
- Homeowner, spouse joins the visit
- Best time
- Weekday after 4 p.m.
Illustrative job folder. Your agent asks what you approve.
The two weeks after a storm, from the homeowner's side.
A roofing lead is not one call. It is two weeks of a homeowner waiting for callbacks, adjusters and answers. Here is what happens on each day, what your phone does, and what wins the job.
- Day 0
HomeownerHail or wind hits overnight. Nobody sleeps.
Your phoneQuiet. People are checking the damage.
What winsA site that already shows storm work and your service area.
- Day 1
HomeownerThey find a leak or a missing shingle and search for a roofer.
Your phoneThe first wave. Calls and forms arrive together.
What winsEvery call answered, photos requested by text, an inspection date offered.
- Day 3
HomeownerThey call two or three roofers and wait for callbacks.
Your phoneCallbacks pile up behind inspections.
What winsBeing the one who already sent a time and a photo link.
- Day 7
HomeownerThey compare estimates and wait on the insurer.
Your phoneOpen estimates go quiet.
What winsA short, polite follow-up that keeps your estimate alive.
- Day 14
HomeownerThey choose, or they stall.
Your phoneThe slow weeks. Yesterday's leads are today's jobs.
What winsA last check-in, then a review request on every finished roof.
A typical pattern after hail or wind damage, not a forecast. Storms and markets vary.
Two plans. See which fits in a demo.
Free setup, normally $1,495. No contract. Book a personalized demo, hear the AI answer as your business, then choose. Not sure which plan? We talk it through in the demo.
Essential
$449 a month
600 minutes of calls
A shop or crew that wants every call answered and booked.
Book a demoEvery plan includes the AI Business OS, an Essential Website and a mobile app for sending estimates and invoices and taking payment from the truck. See everything in the plans.
Roofing marketing, end to end
From “roof repair near me”
to the finished roof.
We cover every step a homeowner takes with your company, so a storm-day search becomes a booked inspection and a finished roof becomes the next referral.
- Get foundMaps and listings for repair, replacement and storm damage.
- Get noticedShort videos of real roofs that show your crew at work.
- Get chosenA page for every service, with reviews that name the neighbourhood.
- Get answeredEvery call answered while your crews are on a roof.
- Get bookedDamage, roof and photos gathered, then an inspection booked.
- Come backEstimate follow-up and a review request after every roof.
Signature System
The Signature System for roofing companies
Your website, Google listings, call answering, inspection booking, estimate follow-up and review requests, built as one system for your company and looked after by our team. Fully managed by our team, AI included. From $995/month.
Or start with one piece
- AI voice agentsFrom $449/month, free setup, no contractFor companies sending calls to voicemail while crews are on roofs.See the AI voice agents
- Get Found local SEO$99/month, or $82.50/month billed yearlyFor companies that are hard to find on Google Maps.See Get Found
- Essential Website$99/month for hosting and care, free design and buildFor companies that just need a professional site.See the Essential Website
- Review growthFrom $995 setup + $297/monthFor companies whose reviews trail the ones above them.See review growth
Prices in USD. Essential Website includes free design and build; its monthly fee covers hosting and care. Paid website projects add deeper sales content and connected booking or enquiries. AI voice agent plans include their listed minutes. We confirm any additional software, connections and usage charges before you commit.
What goes in the folder on the first call.
Seven facts turn a phone call into an inspection your estimator can walk into prepared. Ask for them in this order, and ask for photos by text so nobody has to climb anything.
Your AI voice agent opens the folder on every call, fills it in, and texts you the summary. See the plans or book a demo built for your company.
- The address, confirmed back to the caller
- What happened: a leak, missing shingles, hail, wind, or an old roof
- The roof type and about how old it is
- Photos by text, from the ground
- Whether they plan to file an insurance claim
- Who decides, and whether they should be there for the visit
- The best time for the inspection
The photo textHi, this is [Company]. To book your roof inspection, please text a few photos of the damage and any ceiling stains. Stand safely on the ground. We don't need anyone on the roof.
Roof estimates move slowly. Your follow-up should too.
A roof is a big decision and often waits on an insurer. A polite text on day 3, 7, 14 and 30 keeps your estimate on the table without nagging. You can send these by hand today.
- Day 3
Sending your roof report: photos, what we found and your options. Questions? Reply here and I'll answer today.
- Day 7
How is the insurance side going? If it helps, we can talk through the estimate with your adjuster's notes.
- Day 14
Checking in on the roof estimate. We have inspection and install dates open next week if you'd like to hold one.
- Day 30
Last note from us on your estimate. If the timing is wrong, no problem. Reply STOP and we won't text again, or tell me when to check back.
The AI Business OS in every plan holds this path as ready-to-switch-on automations. It sends from your own number and stops the moment a homeowner replies. Always include a way to opt out.
Insurance calls: what to say, and what never to.
After a storm, many callers ask about insurance. Your office should answer calmly, stay inside your lane, and never sound like an adjuster. This is the line to draw. Your agent says only what you approve.
Say
- “We can inspect the roof and document the damage with photos.”
- “Your insurance company decides what is covered. We can walk you through what we find.”
- “I'll book the inspection and send you a text with the time.”
Never
- Promise that a claim will be approved or what it will pay
- Tell the homeowner what to say to their insurer
- Talk about waiving or absorbing a deductible. Rules differ by state and province, so check yours first
- Pressure anyone to sign on the first visit
This is a call-handling guide, not legal or insurance advice. Check the rules in your state or province.
How a local roofer looks different from a storm crew.
Homeowners can be cautious after a storm, and out-of-town crews often arrive fast. Local proof is how you win the homeowner who wants someone who will still be here next year.
- A real address and a real crew
- Your business address, phone number and photos of your own trucks and crews, on the site and in your profile.
- Licensing and insurance, stated
- Say what you hold, in one place that is easy to find. Local homeowners look for it before they call.
- Neighbourhood names in reviews
- A review that mentions the street or the town beats five stars alone. Ask for it in the request.
- Before and after, on every job
- One photo set per finished roof. They feed your site, your profile and your next estimate.
- A service area you can actually serve
- Set the towns you cover so out-of-area storm calls do not eat your week.
Get Found keeps your profile and listings right every month for $99. Run the free check to see where you stand today.
Running Local Services Ads? Google counts answered calls, voicemails and booking requests as charged leads, and its ranking help page says missed calls may negatively affect your responsiveness. Sources: charged leads and ad rankings, Google Ads Help.
How it works, and what stays with you.
We set up your agent
Your hours, service area, services, storm message and what you do not want it to say. You approve the script before it takes a call.
You forward your calls
You keep your number. We help you set up forwarding and test it with real call scenarios.
Every call opens a folder
The agent fills in the address, the damage, the roof and the photos link, and texts you the summary.
You inspect, quote and get paid
Estimates, invoices and payments go out from the mobile app that comes with your plan.
Stays with you: who inspects, what you quote and every decision about the roof. The agent books and informs. It does not diagnose, quote or give insurance advice.
Questions roofers ask us.
Straight answers. If yours is not here, ask on a call.
How much does roofing marketing cost?
It depends on what you need. AI voice agents that answer every call start at $449 a month with 600 minutes of calls, free setup and no contract. Get Found local search is $99 a month, or 82.50 a month billed yearly. Essential Website design and build are free; $99 a month covers hosting, SSL and care. A Signature System, where we run all of it for you, starts at $995 a month. Prices are in US dollars.
Can it handle the calls that arrive after a storm?
Yes. It answers every call at once, however many arrive together, asks the same questions each time and texts the caller a link for photos. Our voice agents run on speech-to-speech voice models from OpenAI and Google. Plans include minutes, so a big storm week is a good reason to start on Growth.
Will it talk about insurance claims?
Only in the words you approve. It can explain that you document damage and that the insurance company decides coverage. It will not promise approval, predict a payout or advise on a claim.
Does it give prices or free estimates?
It can book your free inspection if that is how you work. It will not quote a roof over the phone. Your estimator quotes after seeing the roof.
Does it connect to JobNimbus, AccuLynx or other roofing software?
Not on the standard plans. It books into the calendar that comes with your plan and texts you the details. Connecting to roofing or field service software is scoped as a Custom plan.
How do estimate follow-ups work?
The AI Business OS in every plan holds the follow-up path as ready-to-switch-on automations: a text at day 3, 7, 14 and 30 that stops the moment the homeowner replies. You edit the words, and every text includes a way to opt out.
How do I stand out from storm chasers?
Be provably local: a real address, a real crew, your licence and insurance stated plainly, a service area you serve, and reviews that name the neighbourhood. The proof list on this page is what we check first.
How do I show up on Google Maps for roof repair near me?
A complete, accurate Google profile, photos of real work, a real service area and steady reviews. Get Found handles the listings and profile work for $99 a month.
Do I need a new website?
Not necessarily. Every AI voice agent plan includes an Essential Website with up to 10 pages and hosting. If you want a custom site with a page for each service, that is a Smart Website.
Is there a contract?
No. Free setup, normally $1,495. No contract. Cancel anytime. Pay yearly and you get two months free.
Does it work in Canada and the United States?
Yes. We serve roofing companies in both countries, and it answers in English, Spanish or French. Prices are in US dollars.
Let's make you the roofer who picks up.
Call the demo line and play a homeowner with a leak after the storm, or book a demo built around your company. You will talk to the people who build it, led by our founder, Vikram Roy.