Best med spa marketing: website, booking & inquiry responseShe saw your post at 9 PM. Your desk heard her voicemail the next morning.
The best med spa marketing pays when the inquiry that arrives at 9:14 PM gets an answer before she closes the app. We build the website that books consults, the local search, online booking with the deposit, one place where every form, text and call lands, an instant reply to each one and an AI phone line for the calls your front desk cannot take, as one system for your spa.
Full practice system from $1,995/monthAI voice agent plan from $449/month, free setup, no contractUsage (calls, texts, AI minutes) is added at cost. Prices in US dollars.
Every inquiry answered before it cools.
Before
- 9:14 PM
She calls after seeing your lip filler post.
Rings out. “Thanks for calling, our office is closed…”
- 9:16 PM
Fills in the contact form instead.
“How much is lip filler? It would be my first time.”
- 9:31 PM
Calls the next spa on the map.
Somebody answers.
- 10:05 AM
Your coordinator calls her back.
No answer. She’s at work.
No consult.
After
- 9:14 PM
She calls after seeing your lip filler post.
Answered on the first ring, in your spa’s name.
- 9:16 PM
“How much is lip filler?”
Your price per syringe, read from your menu, and that first-timers start with a consult.
- 9:19 PM
Consult booked.
Saturday, 11:00, with Jess. Deposit link and forms texted.
- 10:05 AM
Your coordinator opens the day.
Deposit paid, forms in, one question flagged for Jess.
Consult booked. Deposit paid.
A message says “call her back.” A consult card says she's coming Saturday.
An answering service hands your coordinator a name, a number and “re: filler.” By the callback she has booked somewhere that answered. Your AI answering service takes the whole conversation: what she wants in her words, where she found you, the price from your menu, the consult booked and the deposit on its way. Your team opens the morning to a full book, not a callback list.
The voice is speech-to-speech AI
- GPT Realtime by OpenAI
- Gemini by Google
GPT Realtime While you were out
For Front desk
Caller Maya
Re filler, pls call back
Consult card
Booked 9:19 PM
- Received
- Thursday 9:14 PM, answered on the first ring
- Client
- Maya Chen, new client, 555-0148, texts OK
- In her words
- “I want my lips a little fuller. I’ve never had anything done and I’m nervous.”
- Found you
- Instagram, the lip filler post
- Asked
- Price. Read your per-syringe price and that the amount is decided at the consult.
- Booked
- New-client consult, Saturday 11:00, Jess (nurse injector), 30 minutes
- Deposit
- Link texted 9:19 PM. Paid 9:24 PM.
- Forms
- Intake and consent forms texted with the confirmation
- For Jess
- Asked whether it’s OK while breastfeeding. Told her Jess will answer that at the consult.
Med spa marketing, one system
From “med spa near me”
to the consult on your calendar.
Six parts, one monthly price, run by our team. A client sees your ad or finds your page, books the consult, and gets a reply in seconds instead of the next morning. The phone covers the calls the front desk cannot take.
- A website built to bookA page for each treatment, the menu, your providers and the consult calendar, so the ad you pay for lands on something that books.
- Local SEOMap and search results for med spa and treatment searches near each location.
- Online bookingConsults and treatments by the rules you set, with the deposit taken, confirmations sent and the rebooking clock running.
- Lead captureEvery form from your ads and landing pages, every text and every call lands in one inbox with the ad or page it came from.
- Lead responseEach inquiry gets a text back right away with a link to book the consult, and a follow-up if she goes quiet.
- Call answeringEvening and weekend calls picked up, price questions read from your menu and consults booked.
Full practice system
The full practice system for med spas
Consults booked with the deposit, every inquiry followed up, your phone answered evenings and weekends, and the HIPAA setup written down before launch. Fully managed by our team, AI included. From $1,995/month.
Or start with one piece
- AI voice agent planFrom $449/month, free setup, no contractStart here if evening and weekend calls reach your voicemail. Connections to your booking software, a second location and HIPAA setup are scoped in writing.See the AI voice agents
- Get Found local SEO$99/month, or $82.50/month billed yearlyFor spas that do not appear on the map when someone searches for a med spa or a treatment nearby.See Get Found
- Review growthFrom $995 setup + $297/monthFor spas whose clients love the result and rarely say so where a stranger can read it.See review growth
- Smart WebsiteFrom $2,395 setup + $197/monthFor a spa that wants a site built around its treatments, wired to the consult calendar and the inbox.See Smart Websites
- Essential Website$99/month, free setupFor a new or small spa that needs a clean, credible site and nothing more.See the Essential Website
Prices in USD. AI voice agent plans include their minutes. For the other pieces, setup and monthly fees are listed separately, and calls, texts and AI usage are billed at actual use. Each piece joins the same connected system, so you can add the next one without starting over.
Six ways an inquiry arrives. One place it lands.
A client does not pick one door. She taps your ad, finds your page, fills in the form at 9:14 PM, texts the number or calls after work. The system captures each one with where it came from and sends the first reply while she is still on her phone, so the consult is booked before she opens the next spa’s page.
- Taps your ad or reelShe lands on a page for that treatment with the consult calendar, not on the home page.
- Fills in the inquiry form at 9:14 PMCaptured with the ad or page it came from. A text goes back right away with your consult link.
- Calls after workThe AI receptionist answers, reads the ranges you approved, books the consult and takes the deposit you set.
- Texts the number on your listingIt lands in the same inbox and gets a reply with a booking link.
- Searches “injectables near me”Your map listing and treatment page come up.
- A past client replies to the rebooking textThe reply books the next visit.
What the front desk opens in the morning is one list: who inquired, from which ad or page, what was said, what was booked and who has gone quiet. Lead capture, lead response and booking are part of the full practice system, from $1,995/month, and the website and local search come with it.
Four ways to answer a med spa phone. Here's how they compare.
Med spa answering services sell coverage: someone picks up. Med spa marketing agencies sell leads and report cost per lead, and the good ones track booked consults and show rate, because a lead only counts once she's in the chair. That last step, from inquiry to booked consult, is where we work.
| Situation | Your front desk | A message service | Your Essential AI receptionist |
|---|---|---|---|
| While the desk checks out a client | Rings until someone is free | Picks up if you forward the line | Picks up on the first ring, many calls at once |
| Thursday at 9 PM | Voicemail | Takes a message for the morning | Answers, books the consult, texts the deposit link |
| “How much is lip filler?” | Answered, if they’re free | Usually “someone will call you back” | Your menu price, read word for word |
| Books into your calendar | Yes | Sometimes, often by email to your team | Yes, into the visit types you allow |
| Knows your providers and policies | Yes | A script shared by many businesses | Yours only, approved line by line |
| What you pay for | A salary, one call at a time | Usually per minute or per call | AI voice agents: from $449/month with free setup (normally $1,495), minutes of calls included |
Keep your coordinator. The answering service takes the calls they can't, so they can give the client at the counter their full attention. AI receptionist vs answering service, in detail.
A booked consult still has to walk in.
A consult booked at 9 PM with the deposit paid and the forms done is a different appointment from “I'll call you back.” These are the texts that keep it. Copy them for your own team if you like; they work whoever sends them.
- Deposit link in the first text. The time is held once it's paid, and the text says it comes off the treatment.
- Forms before the day. Five minutes at home beats fifteen at the counter.
- Confirm the day before, with one letter. C to confirm, R to reschedule. A reschedule is a kept client; a cancellation is often a lost one.
- The morning of: how to find you. Parking, the door, how early to come.
Texts go only to clients who agreed to them: in the US under the FCC's consent rules, in Canada under CASL. The booking texts come with the AI receptionist; the full sequence runs in the full practice system for med spas.
- Thu 9:19 PM
Hi Maya, you’re booked for a consult with Jess on Saturday at 11:00. To hold the time, here’s the deposit link. It comes off your treatment.
- Thu 9:19 PM
Your new-client forms are here. They take about five minutes.
- Thu 9:24 PM
Done! Thank you
- Fri 11:00 AM
See you tomorrow at 11:00 with Jess. Reply C to confirm or R to pick another time.
- Fri 11:02 AM
C
- Sat 9:00 AM
Parking is behind the building. Come in 10 minutes early and we’ll have tea ready.
The rebooking clock. Your best clients are already on it.
A new client costs you an ad. A returning one costs you a text. Each kind of client comes back on a rhythm your providers set, and the invitation should arrive on time, in your spa's voice, with her usual provider and her usual time.
- Tox. The FDA label for Botox Cosmetic puts the effect on frown lines at about three to four months (FDA label). Your injector sets the interval; the invitation goes out on it.
- Filler. Some fillers are absorbed over time and the treatment is repeated to keep the effect (FDA). The review visit and the top-up follow your provider's plan.
- Laser and skin series. The next session is booked before she leaves, and a reminder goes out if she doesn't.
- Members. A monthly nudge to use this month's benefit, so the membership feels worth keeping.
“Hi Maya, it's Jess's team. It's been about three months since your last visit. Want your usual Thursday at 5:30?”
When she calls back to book, the AI receptionist knows her usual and books it. Rebooking texts and membership reminders run in the full practice system for med spas, from $1,995/month.
Where med spa clients come from, and what we do about each.
The spa that wins the inquiry is usually the one that shows up, looks trustworthy and answers. Here is each door a client walks through, and what we do at it. We don't run your ads or post your content; we make sure every door opens onto a booked consult.
| Where | What she does | What we do |
|---|---|---|
| Meta and Instagram ads | Taps the ad at night and calls or fills in the form. | We don't run your ads. We make sure the inquiries you paid for are answered in the minute she's ready. |
| Google Maps | Searches “med spa near me” or “lip filler near me” and calls one of the first three. | Get Found keeps your profile, categories and listings right every month, $99 a month. |
| Reviews | Reads what clients say about the injector, the room and the follow-up. | Review growth asks every happy client at the right moment and routes unhappy ones to you first. |
| Your website | Looks for the menu, the providers, prices and a way to book tonight. | Before-and-after photos need the client's written permission, and results you show should be ones clients can generally expect (FTC). The Essential Website is $99 a month; a Smart Website with booking is from $2,395 setup + $197/month. |
| Referrals and returning clients | Calls because a friend sent her, or because it’s been three months. | The phone asks who referred her so you can thank them, and books returning clients straight into the visit types you allow. |
Run the free Google check to see how your spa shows up for treatment searches nearby.
How we set it up.
Your menu and your rules
An hour with you or your practice manager: the treatment menu, which prices it may read aloud, your deposit and cancellation policy, and what a new client may book directly versus through a consult.
Your providers’ lines, approved
The AI greeting, the list of questions that belong to a provider and the exact words it uses to hand them over: yours to edit and approve before anyone calls.
Your calendar and your texts
We hook into your booking software where it allows, or pass each booking to your coordinator where it doesn’t. Confirmation, deposit and form texts carry your spa’s voice and go only to clients who say yes to texts.
Test calls, then evenings and overflow
We call through the whole test sheet ourselves. It then goes live where the desk can’t reach: evenings, weekends and the rings while someone is being checked out.
The first month’s review
A month in, we look at the calls, consults and show rate with you, tidy up what didn’t work and choose the next piece, often rebooking calls.
The test sheet
Each scenario is played through by our team before your first real client rings.
- A first-time client who is nervous
- “How much is Botox?”
- “Am I a good candidate?”
- A returning client who wants her usual
- A caller who is pregnant and asks if it’s safe
- Someone unhappy after a treatment
- A deposit question and a cancellation
- A caller who wants a person
- Three calls at once on a Saturday
After launch, compare your own call log, consults and show rate, before and after. The phone asks only what it needs to book; medical history stays in your intake forms, in line with HIPAA's minimum necessary standard where it applies to you.
What stays with your team
- Who is a candidate, and for what
- Units, syringes and the treatment plan
- Medical history, consent and aftercare
- Anything about side effects or complications
- Refunds, exceptions and unhappy clients
- Your prices and promotions
- The treatment itself
The answering service answers, books and texts. Your providers do the medicine.
What med spa owners ask first.
The short version of each answer. We go deeper on the call.
How much does med spa marketing cost with you?
The full practice system starts at $1,995 a month with setup from $5,000: website, local SEO, online booking, lead capture, lead response and call answering, with the HIPAA setup written down before launch. If the phone is where inquiries slip away, start with the AI voice agent plan: $449 a month with free setup (normally $1,495), no contract, minutes of calls included in the plan. A website alone is $99 a month. We do not run your ads; we get the inquiries they bring answered and booked. Prices are in US dollars.
Why does the full practice system start at $1,995 a month?
It replaces the agency, the texting tool and the phone service with one price, and the ad spend stays yours. It costs more than a general system because a med spa adds HIPAA setup, deposit and consult rules, and often several locations.
What does the AI voice agent plan cover?
One main call job with one booking path, for example the evening and weekend calls booked into your consult slots. The practice card, the greeting and the notes your front desk receives are included. A second job, a connection to your booking software, a deposit setup or a HIPAA setup that needs extra agreements is scoped in writing before setup begins and can cost more.
Is this a med spa answering service?
It covers what an answering service covers, then keeps going. It knows your menu and your providers, answers approved price questions, books the consult into your calendar and texts the deposit link and forms while she is still on the line. It answers only for your spa and can hold several calls at the same moment.
Will it give medical advice or tell someone they’re a candidate?
Never. Candidacy, units, safety, side effects and results belong to your licensed providers. When a caller asks, the phone says your provider will answer that at the consult, notes the question on the consult card and keeps booking. It also never promises results.
Can it quote prices?
Only the ones you approve, word for word from your menu: per unit, per syringe, per area, packages and memberships. It says that the amount is decided with the provider. It never makes up a discount or a price for a treatment that isn’t on your list.
Can it take deposits?
It texts the deposit link from your booking or payment software as soon as the consult is booked, and the confirmation says the time is held once the deposit is paid. It never reads card numbers over the phone.
Does it work with our booking software?
Frequently. Spa booking platforms each decide how much an outside tool may do, so we confirm what yours allows before promising a direct link. If it can’t connect, your coordinator gets the consult card by text and email and confirms the slot.
Will callers know they’re talking to AI?
Yes; the first thing it says makes that clear, in words you choose. The voice is warm and unhurried, and anyone who would rather speak to a person gets your rule: a callback from the coordinator, or a transfer. You can call our live AI line and judge it yourself.
What about privacy?
A treatment inquiry can reveal health information. Our platform can be set up to support HIPAA. Before launch we write down where recordings, messages, photos and forms live, who can open them and which agreements your spa needs, a business associate agreement among them. Compliance stays your responsibility. In Canada the same talk covers federal and provincial privacy law.
Can it speak Spanish or French?
It can, once each language has been set up and tried on real consult calls. The voice comes from native speech-to-speech models, GPT Realtime from OpenAI and Gemini from Google, which hear and reply in voice directly, so there is no stilted pause.
Do we need a new website first?
No. The inquiries already come in; this makes sure they are caught, whatever your site looks like. If the site is letting you down, the Essential Website is $99 a month, and a Smart Website with online booking is from $2,395 setup + $197/month.
Is there a contract?
The AI voice agents have no contract, so you can cancel anytime. The full practice system starts with 6 months, set out in writing beforehand. The Essential Website and Get Found are month to month. We work from Toronto with med spas across the United States and Canada.
You paid for the inquiry. Let's make sure it books.
Book a call and tell us how your evenings and busy hours run: who answers, where inquiries go after close and how many consults actually walk in. We'll name the first piece we'd turn on and its price, and you'll hear it from the team that builds it, with our founder, Vikram Roy.