Best plastic surgery marketing & consult follow-upPlastic surgery is a long decision. Be there for all of it.
The best plastic surgery marketing answers like a discreet front desk and keeps following up after the consult: it replies to every late-night inquiry, records how she wants to be reached, books the consult and sends the follow-up you wrote through the weeks she decides, while our team builds the local search and website that bring patients in.
Full practice system from $1,995/monthAI voice agent plan from $449/month, free setup, no contract
Every inquiry answered privately. Every consult followed up.
Tuesday, 11:42 PM
She writes after the house is quiet
- From
- Elena V. · (555) 012-9033
- Wrote
- “I’m thinking about a breast augmentation. Do you do consultations?”
- Source
- Your website form
- Status
- Replied in under a minute, in your wording
She is not ready to call. She is ready to ask, privately. The reply tells her yes, asks how she prefers to be reached and offers consult times.
Tuesday, 11:43 PM
A discreet answer, and a choice
- Sent
- “Thank you for writing. Yes, Dr. Rao’s practice offers consultations. May we text you here, or would you rather we call?”
- She chose
- Text only. No voicemail.
- Offered
- Three consult times, in person or video
- Not said
- No price, no candidacy, no medical detail
Her preference goes on the card. Nobody leaves a voicemail she did not ask for.
Wednesday, 8:10 AM
The coordinator opens one card
- Interest
- Breast augmentation
- Timing
- Thinking about this spring
- Contact
- Text only. No voicemail. Mornings.
- Booked
- In-person consult Friday 2:00 PM with Dr. Rao
The coordinator walks into the day knowing how she wants to be treated.
Thursday, 9:00 AM
The reminders that keep the consult
- Text
- Confirms Friday 2 PM, the address and where to park
- Forms
- Intake link sent, if you use a secure form
- Reply
- She asked to move to 3 PM. Moved, coordinator told.
- Not said
- No clinical advice, no preparation instructions beyond your wording
A consult that is not reminded is a consult that is not kept.
After the consult
The follow-up that does the selling
- Day 2
- A thank-you in the coordinator’s name. No pressure.
- Week 1
- “Any questions we can answer?” She replies. Coordinator calls her, by text first.
- Week 3
- A gentle check-in. She is still deciding.
- Result
- She books a surgery date after the second consult.
Most of the decision happens after she leaves your office. Quiet weeks lose more patients than slow replies.
Answered by speech-to-speech voice AI fromGPT Realtimeby OpenAIGeminiby Google
GPT RealtimeShe thinks about it for months. You can lose her in a week.
A facelift or a breast augmentation is not an impulse purchase. She researches in private, often after the house is quiet. She compares surgeons, reads reviews and works up the nerve to ask. When she does, the message goes to your website form or your phone, and what happens next decides whether she ever books.
Two things lose these patients. The first is silence in the first hour, when she is brave enough to ask. The second is quieter: the weeks after the consult, when she is deciding and nobody checks in. Most practices fix neither, because the coordinator is with a patient and the surgeon is in the operating room.
This page is one patient's file. Pick a tab above and watch it from the first message to the follow-up that books the surgery date.
Plastic surgery marketing, end to end
From “plastic surgeon near me”
to the booked surgery date.
Six parts, one monthly price, run by our team. A patient finds you, writes privately, gets an answer, books a consult and hears from you through the weeks she decides. The phone covers the hours your coordinator is with a patient.
- A website built to bookYour surgeons, your procedures and a consult link on every page, with galleries shown only with consent.
- Local searchMaps and search for surgeon and procedure searches near each of your locations.
- A private first replyEvery form, text and call answered at once, with her contact preference recorded.
- The consult bookedIn-person and video consults booked into the lanes you set, with the card ready.
- The quiet weeksA follow-up you wrote, after the consult, until she books or closes the file.
- The reviewA review request after a good experience, with replies that never confirm she was a patient.
Full practice system
The full practice system for plastic surgery
Inquiries answered privately, consults booked, reminders and follow-up sent, and the HIPAA setup written down before launch. Fully managed by our team, AI included. From $1,995/month.
Or start with one piece
- AI voice agent planFrom $449/month, free setup, no contractStart here if late-night inquiries and calls reach voicemail. Connections to your scheduling software, a second location and HIPAA setup are scoped in writing.See the AI voice agents
- Get Found local SEO$99/month, or $82.50/month billed yearlyFor practices that do not appear when someone near you searches for a plastic surgeon.See Get Found
- Review growthFrom $995 setup + $297/monthFor practices whose patients are delighted but rarely say so where a stranger can see it.See review growth
- Smart WebsiteFrom $2,395 setup + $197/monthFor a practice that wants a site built around its surgeons and procedures, wired to its calendar and inbox.See Smart Websites
- Essential Website$99/month for hosting and care, free design and buildFor a new or small practice that needs a clean, credible site and nothing more.See the Essential Website
Prices in USD. Essential Website includes free design and build; its monthly fee covers hosting and care. Paid website projects add deeper sales content and connected booking or enquiries. AI voice agent plans include their listed minutes. We confirm any additional software, connections and usage charges before you commit.
The private reply
The first answer is about trust. Discretion is part of the service.
Some patients have not told their family. A voicemail with the wrong words in it, or a text on a shared phone, ends the relationship before it starts. So the receptionist asks one thing early: how would you like us to reach you? It writes the answer on her card, and every message after that follows it.
| She says | What the phone does | What it never does |
|---|---|---|
| Text only | Replies and reminders go by text. No calls, no voicemail. | Never calls, never leaves a message. |
| Call, but no voicemail | Calls her at the time she gave. If she does not answer, sends a plain text that says only to call back. | Never leaves a voicemail. |
| Email only | Sends confirmations and forms by email, with no procedure in the subject line. | No procedure in a subject line. |
| Anything works | Starts with a text, then follows her lead. | Never reveals why she contacted you to anyone else. |
The consult card
Your coordinator should not start from zero. The card means she doesn't.
A good consult starts before the patient arrives. The card says what she is interested in, when she is thinking of doing it, how she wants to be reached and what she has already been told. The coordinator opens it, and the first conversation is already the second.
The receptionist books in-person or video consults from the lanes you set, with the right surgeon, and moves a patient who needs a different time. It never answers a clinical question. It writes it down for the surgeon.
Six things to decide once
- Which procedures you offer, and which surgeon sees which
- Consult types and lengths: in person, video, a second consult
- What to say about price, financing and deposits, in your words
- Your contact rules: no voicemail unless she says it is safe
- What a reminder says, and what it never says
- Which questions go to the coordinator and which go to the surgeon
The AI receptionist applies those six on every inquiry, day and night. From $449/month, free setup, no contract.
The quiet weeks
She left your office undecided. This is where most practices go silent.
The consult went well. She said she needed to think. Then nothing. Nobody is being negligent. The coordinator has the next patient, and a follow-up call feels pushy. A short message you wrote, sent on a schedule you chose, is neither. It tells her the door is open, and it stops the moment she asks.
- Day 2
A thank-you
In the coordinator's name. It says thank you and nothing more.
- Week 1
A question
“Is there anything we can answer?” If she replies, the coordinator takes over.
- Week 3
A gentle check-in
No pressure and no deadlines you did not write.
- Month 2
The last note
One more message. Then it stops and tells the coordinator the file is still open.
You write every message, and each one carries a way to stop. Texts go only to patients who agreed to them.
What it never says
Six questions the phone must never answer. Here is what it does instead.
A patient will ask. The answer belongs to the surgeon, and the receptionist is built to know that. It writes the question down, says what you wrote and offers the consultation.
| She asks | What the phone does | Who hears |
|---|---|---|
| “Am I a good candidate?” | Says the surgeon decides that at a consultation and offers a time. Writes the question down. | Surgeon |
| “How much is it?” | Says only the sentence you wrote, such as “It depends on the procedure, and your coordinator will go through it at the consultation.” | Coordinator |
| “Is it safe? Will it hurt?” | Never answers. Writes it down and offers the consult. | Surgeon |
| “Can you guarantee my result?” | Never promises or implies a result. Says the surgeon will talk through expectations in person. | Surgeon |
| “I have a problem after my surgery.” | Reads your clinical safety line. Alerts your on-call nurse or surgeon at once. | On-call clinician |
| “Do you do financing?” | Says the sentence you wrote and offers a call with your coordinator. | Coordinator |
She searches the surgeon's name. Then she reads the reviews.
Plastic surgery marketing is the work of showing up when someone near you types plastic surgeon near me, or the name of a procedure, and giving her a reason to trust you: board certification, a gallery with consent, reviews that sound like real people and a consult she can book without calling. Check these five things on your Google profile this week.
Get Found keeps your profile and listings right every month, $99 a month, or $82.50 a month billed yearly. Run the free Google check to see where you stand.
When a patient writes a review, thank her without confirming she was a patient and without mentioning her procedure. A reply is for the next patient reading it, and it should never reveal who someone is.
Running a med spa instead of a surgical practice? See the med spa marketing page.
- Surgeon name and credentials
Lead with the surgeon. Patients search by name, and they look for board certification.
- Procedures
List what you actually perform. Each procedure is a separate search.
- Consult link
A link to a page that books a consultation, not to a homepage.
- Photos
Your office, your team and the entrance. Patients want to picture walking in.
- Before and after policy
Say where your gallery lives and that results vary. Never post one without written consent.
Answering service or your own receptionist? Same hours, different result.
Plenty of practices use an answering service, and it beats voicemail. The difference shows up in what your coordinator holds after the call, and in what happens in the weeks after.
| A typical answering service | Your own AI receptionist | |
|---|---|---|
| Who answers | A shared pool that covers many practices. | One receptionist set up only for your practice. |
| What you receive | A message to read and return. | A consult card: procedure interest, timing, contact preference and the consult booked. |
| Discretion | Whatever the operator is told to do. | Your contact rules on every call: no voicemail unless she says it is safe. |
| The follow-up | None. | The reminders and the follow-up you wrote, until she books or closes. |
More on the difference: AI receptionist vs answering service.
Your kind of practice. What the phone handles, and what stays yours.
A facial plastic surgeon and a body contouring practice do not get the same calls. The line the phone must never cross is the same.
| Kind of practice | What the phone handles | What stays with you |
|---|---|---|
| Facial plastic surgery | Consult requests, procedure interest and contact preferences, with the surgeon's consult times offered. | Candidacy, procedure advice and every clinical answer. |
| Breast and body contouring | Consult requests, timing and contact preferences, with in-person and video consults booked. | Candidacy, safety questions and anything about results. |
| Reconstructive and revision | Referral calls, coordinator callbacks and a calm first answer, with the details on one card. | Everything clinical, insurance and referral decisions. |
| Practices with a med spa or injectables room | Surgical and non-surgical inquiries sorted onto different cards, with the right consult booked. | Which treatment is right and who sees the patient. |
How we set it up.
A call about your phones
Half an hour on how your practice works today: who answers, how a consult gets booked, what your coordinator handles and where inquiries slip away.
Your practice card
Greeting, procedures, consult types, your wording on price and financing, contact rules and the clinical safety line. Your clinicians write the safety line. You approve every line.
Agreements and settings
Before launch we write down where recordings, messages, photos and forms are stored, who may open them and which agreements your practice needs, including a business associate agreement.
Test calls before any patient
We make the calls on the test sheet ourselves. Then you call it, and read exactly what your coordinator receives.
Live where it helps most
Most practices start with evenings, weekends and consult follow-up, or overflow when the desk is on another line. You can widen it later, and we look after it every month.
About HIPAA
An inquiry about a procedure can reveal health information. Our platform can be set up to support HIPAA. Before launch we settle in writing where recordings, messages, photos and forms are stored, who may open them and which agreements your practice needs, including a business associate agreement. In Canada the same settlement covers federal and provincial privacy law. Your practice stays responsible for its own compliance program.
The test sheet
Every call on this list is made before a patient ever reaches your coordinator.
- A late-night inquiry from the website form
- A caller who says no voicemail, please
- A caller asking if she is a good candidate
- A caller asking about price and financing
- A caller who wants a video consult
- A patient moving a consult
- A post-surgery patient with a problem
- A referral from another office
After launch we compare the same numbers from your own call log, before and after, so you see the change in your records rather than in a brochure. Prefer a calculator first? The free Revenue Leak Diagnostic counts the first consult only.
What stays with you
- Every clinical answer, including candidacy and safety
- Prices, financing and what a consultation includes
- Anything about results or before-and-after images
- Who sees which patient
- Your own HIPAA and privacy compliance program
The receptionist answers, writes down and books. Your surgeons still practice medicine.
Questions surgeons and practice managers ask us.
Straight answers. If yours is not here, ask us on a call.
How much does plastic surgery marketing cost with you?
It depends on where you start. The Full practice system, where our team runs your website, local SEO, online booking, lead capture, lead response and call answering as one system, starts at $1,995 a month with setup from $5,000. Many practices start smaller with the AI voice agent plan, from $449/month, free setup, no contract. If the website is your first priority, Essential includes free agency design, copy and build; $99 a month covers hosting, SSL and care. We do not run your ads. Prices are in US dollars.
What does the starting price for the AI receptionist cover?
One main call job with one booking path, for example the evening and weekend inquiries booked into your consult slots. A medical build with HIPAA setup, a connection to your scheduling software, a second location or more than one call job is scoped in writing first and can cost more. Your plan includes the voice minutes listed and normal texting and email for your business. Third-party carrier and registration fees are billed separately at cost. Need more minutes? Add a prepaid top-up pack or move up a plan.
Is this different from the med spa page?
Yes, on purpose. A med spa lives on fast inquiries and repeat treatments. A plastic surgery practice lives on long, private decisions and a consult that has to be followed up for weeks. The tools overlap, but the follow-up, the discretion rules and the safety line are built for a surgical practice.
How does it handle discretion?
You write the contact rules, and it applies them on every inquiry. It asks how she would like to be reached, records the answer on her card and never leaves a voicemail unless she said it was safe. Texts and emails carry no procedure details unless you decide they should.
Can it tell someone whether they are a candidate or what it costs?
No. It never judges candidacy, safety or results. For price and financing it says only the sentence you wrote, then offers a consultation. Anything clinical is written down for the surgeon.
What happens after a consult?
The follow-up you wrote starts: a thank-you in the coordinator's name, a check-in a week later and a gentler one a couple of weeks after that. Each message has a way to stop, and when she replies the coordinator takes over. You choose how long it runs.
Is it HIPAA compliant?
Our platform can be set up to support HIPAA, and we do not promise “HIPAA compliant” for any customer. Before launch we write down where recordings, messages, photos and forms are stored, who may open them and which agreements your practice needs, including a business associate agreement. Your practice stays responsible for its own compliance program.
What does it say if a post-surgery patient calls with a problem?
Exactly what your clinicians write. It reads your safety line, stops everything else and alerts your on-call nurse or surgeon with the patient's words. It never judges how serious something is and never gives medical advice.
Will patients know they are talking to AI?
The greeting makes it clear in the words you approve. It speaks naturally, and a caller can ask for a person at any time. You decide who that reaches and what happens if nobody picks up. Call our live AI line and judge the voice yourself.
What AI is behind it, and can it speak Spanish or French?
It runs on native speech-to-speech voice models: GPT Realtime from OpenAI and Gemini from Google. The model hears the caller and answers in its own voice in real time, rather than turning speech into text and reading a reply back. It can be set up for more than one language, and we test real calls in each language you need before launch.
Can it text patients?
Yes, patients who agreed to texts. It can confirm a consult, send the reminder you wrote and move an appointment. Each text carries a way to stop, and you write every message. The rules are the FCC's in the United States and CASL, through the CRTC, in Canada.
Do we need a new website first, and is there a contract?
No new website first. The phone works with the site you have, and if it is out of date Essential includes free agency design and build, with $99 a month for hosting and care. A custom Smart Website is from $2,395 setup + $197/month, with deeper sales content and connected enquiries. The AI voice agents have no contract, so you can cancel anytime. The Full practice system starts with 6 months, agreed in writing before any work starts. We are based in Toronto and work with plastic surgery practices across the United States and Canada.
Let's answer the next private message.
Book a call and tell us how your phones and follow-up run today. We will show you where patients are slipping away, what we would switch on first, and exactly what it costs. You will talk to the people who build it, led by our founder, Vikram Roy.