Best orthodontic marketing: website, booking & call answering“Every inquiry is a tooth.” Untied, it drifts.
The best orthodontic marketing only pays when the parent who finds you ends up on your consult calendar. We build the website that books the exam, the local search that gets you found, online booking, one place where every inquiry lands, an instant reply to each one and an AI phone line for the calls your desk cannot take, as one system for your practice.
Full practice system from $1,995/monthAI voice agent plan from $449/month, free setup, no contract
Every parent’s call answered, even after school.
One week of inquiries. Eight teeth.
- “Consult request: my daughter is 8, her dentist says crowded.” Tue 9:40 PM, web formThe form waits in an inbox until Monday. The referral slip goes back in her purse.A text goes back right away with a link to book. She picks Thursday at 4:10.
- “A wire is poking her cheek.” Sun 7:15 PMA beep. The wire pokes all night and Monday starts angry.Reads your wax sentence, books the repair and texts the on-call assistant if you want.
- “Can we move Thursday?” Mon 8:05 AMThe desk was free at drop-off and moved it.Same move. It keeps doing it at 4:10, when the desk is not free.
- “We move in June. Can we transfer?” Wed 3:40 PMOn hold behind two checkouts. She hangs up.Fills in the transfer sheet and texts your coordinator.
- “What does it cost? Do you take our plan?” Thu 12:20 PM, textThe desk answers between checkouts. The coordinator follows up.Replies with the range you wrote and a link to book, so the desk never has to stop.
- “I’m 34. I’ve been thinking about aligners.” Tue 12:40 PMRings out on her lunch break. She never calls back.Books the early or lunch-hour consult you set for adults.
- “I lost my retainer.” Fri 4:55 PMThe desk takes it and books the retainer visit.Writes it down the same way, without pulling anyone off a chair.
- “This is Dr. Patel’s office. We’re sending someone over.” Fri 11:10 AMAnswered, because the desk knows the dentist’s number.Takes the referral and texts your coordinator the same minute.
Two kinds of callers. One phone.
Count what your desk answers in a week and you get two piles. Families already in braces: move Thursday, a wire is poking, where do the records go. Families who are not patients yet: a mother with a referral slip, a man of 34 who has put his teeth off for twenty years, a dentist’s office with a patient to send. The first pile is large and steady. The second is small, and each call in it is worth a whole case.
Braces run long. In a study of one orthodontist’s 366 patients aged 10 to 20, the average time in fixed appliances was 23.5 months, and the American Association of Orthodontists says visits come every 6 to 10 weeks. That is a lot of calls from one family before the day the braces come off. It is also why the new-patient call gets buried. It comes in the same minute as the reschedule.
Sources: Skidmore and colleagues, American Journal of Orthodontics and Dentofacial Orthopedics, 2006 and American Association of Orthodontists, how often appointments are.
Try it for one week. A mark in the box for every call.
Already in treatment
- Move a visit
- A bracket or wire problem
- A lost or broken retainer
- The balance and the payment
- Records for a family that is moving
Not a patient yet
- A parent asking about a first visit
- An adult asking about aligners
- A dentist’s office with a referral
- What does it cost, do you take my plan
- A second opinion
Orthodontic marketing, one system
From “braces near me”
to the consult on your calendar.
Six parts, one monthly price, run by our team. A parent searches, lands on a page built to book, finds a consult slot and gets a reply right away, even at 9:40 PM. The phone covers the calls your desk cannot take.
- A website built to bookIt says who the specialist is, how the first exam works and when you are open after school, with the consult calendar on every page.
- Local SEOMap and search results for orthodontist, braces and clear aligner searches near each of your offices.
- Online bookingThe first exam, the adult consult and the transfer visit, each in the slots you set, with reminders sent to the parent’s phone.
- Lead captureEvery form, text, click-to-call and dentist referral lands in one place with its source on it, so nothing waits in an inbox nobody opens.
- Lead responseEach inquiry gets a text or email back right away, at any hour, with a link to book. Your coordinator starts the day with prepared consults.
- Call answeringConsult, wire, reschedule and transfer calls picked up while the desk is checking a family out.
Full practice system
The full practice system for orthodontic practices
Consults booked, your phone answered after school and on Sunday, reminders to parents who agreed, and the HIPAA setup written down before launch. Fully managed by our team, AI included. From $1,995/month.
Or start with one piece
- AI voice agent planFrom $449/month, free setup, no contractStart here if calls are where families slip away. Connections to your practice software, a second office and HIPAA setup are scoped in writing.See the AI voice agents
- Get Found local SEO$99/month, or $82.50/month billed yearlyFor practices that do not show up when a parent searches for an orthodontist near them.See Get Found
- Review growthFrom $995 setup + $297/monthFor practices whose families are happy on the day the braces come off and never say so where a stranger can read it.See review growth
- Smart WebsiteFrom $2,395 setup + $197/monthFor a practice that wants a site built around the first exam, wired to its calendar and inbox.See Smart Websites
- Essential Website$99/month for hosting and care, free design and buildFor a new or small practice that needs a clean, credible site and nothing more.See the Essential Website
Prices in USD. Essential Website includes free design and build; its monthly fee covers hosting and care. Paid website projects add deeper sales content and connected booking or enquiries. AI voice agent plans include their listed minutes. We confirm any additional software, connections and usage charges before you commit.
Tooth 1 The first exam
9:40 PM, a parent with a referral slip. She has one question: when can we come in?
A dentist sits a mother down at 3:30 on Tuesday and says her daughter’s bite needs a look. At 9:40 she is at the kitchen table with the slip in her hand. She will fill in your form or dial your number, and she wants an answer tonight.
The American Association of Orthodontists recommends a screening at age 7 and says a family does not need a dentist’s referral to book it. The Canadian Association of Orthodontists says no later than 7. So many of these calls are for a first look, not braces, and the parent has no idea what a first exam involves.
A form gets a text back right away with a link to book. A call is picked up by a line that answers in your practice’s name, says it is an AI, and asks what a good coordinator asks: the child’s age, who sent them, what the parent has noticed, which office and which afternoons work after school. It offers the exam slots you set for that age group and texts the confirmation.
Sources: American Association of Orthodontists, the age 7 visit and Canadian Association of Orthodontists.
What your coordinator finds Monday, with voicemail
“Hi, um, this is Dana. My dentist said I should call about my daughter’s teeth. Can you call me back? It’s, uh…”
Callback number: garbled. Sent by: unknown. Child’s age: unknown.
What she finds with the line
- Who is calling
- Dana, the mother. Her daughter is 8.
- Sent by
- Dr. Patel, the family dentist, at a visit on Tuesday.
- What she noticed
- “Her bottom teeth came in behind two baby teeth. The dentist said crowded.”
- Location and days
- North office. After school, Tuesday or Thursday.
- Booked
- Early exam, Thursday 4:10 with Dr. Kim. Confirmation texted to Dana’s phone.
- Kept for your coordinator
- “Does she need braces now?” The phone did not answer it.
That sheet is the job of our AI phone line: a coordinator who starts Monday with a parent, an age and a booked exam, and the question she has to answer, instead of a garbled number.
Tooth 2 The wire
Sunday evening, a wire in a cheek. Most of it can wait. The phone has to know which.
The American Association of Orthodontists sorts these calls into two kinds. A few are true medical emergencies. Most are urgent orthodontic problems: a loose bracket, a poking wire, a loose band, a lost retainer. It calls those uncomfortable but rarely dangerous, and it still tells families to let the office know right away, because a problem left alone can put treatment behind schedule.
That is worth acting on. In the study of 366 patients, bracket breakages were among the factors that influenced how long treatment took. A repair booked in the same call is a repair that does not turn into a lost month. The line carries two sentences your doctor writes and a sorting rule from the list below.
Sources: American Association of Orthodontists, what is an orthodontic emergency and Skidmore and colleagues, 2006.
Call 911 or go to the emergency room
- Heavy or continuous bleeding from the mouth or face
- Trouble breathing or swallowing
- A suspected broken or dislocated jaw
- A permanent tooth knocked out or pushed out of position
- Sudden, severe pain with facial swelling and fever
The line It reads your 911 sentence and stops. It does not offer an appointment, and it texts the on-call person.
Tell the office, and book the fix
- A loose or broken bracket
- A poking or loose wire
- A loose band or a wobbly expander
- A lost, cracked or warped retainer or aligner
- A sore spot from the braces
The line It writes the problem in the caller’s own words, reads the wax sentence your doctor wrote, and books the first repair slot you mark for it.
Everything else
- “Is it okay to eat popcorn?”
- “How long do I wear the elastics?”
- “Can I still get my picture taken?”
The line It takes the question down and your assistants answer it in the morning. It never invents care advice.
You write the wax sentence and the 911 sentence, and you read them aloud to yourself before we build anything. Our AI receptionist reads them as written, at 7:15 on a Sunday, and books the fix.
Tooth 3 The reschedule
Every visit is a tick on the calendar. A visit that slips is a tick you can lose.
Braces are a slow, steady push, and the visits are how it stays on course: a new wire, a check, an adjustment, every 6 to 10 weeks. The call that moves one lands at 4:10 on a Thursday, when the chairs are full and the desk is at the counter. Put it on hold and most families do not call back. They just skip it.
The line moves the visit into the next slot you marked for moves, in the same call, and texts the new time. The gap to the next visit stays inside your range.
Source: American Association of Orthodontists, how often appointments are.
The call goes to voicemail
The week 16 visit never happens. Week 8 to week 24 is sixteen weeks between visits, past the 6 to 10 that the AAO describes.
The line answers
The same call moves the week 16 visit to week 17. Every other visit stays where it was.
The ribbon is drawn with eight-week gaps to keep it simple. Set yours at whatever your doctors use. Our AI line moves a visit without you touching the phone.
Tooth 4 Moving
A family moving in June, fourteen months in. The call goes both ways.
Families move in the middle of treatment, and they phone with the news. Sometimes a family is leaving you. Sometimes a family who started braces in another city is looking for someone to finish. The American Association of Orthodontists’ own informed consent form for orthodontic patients now has a section on transferring to another orthodontist during treatment, which tells you how often it comes up.
The phone takes the facts and nothing else. It does not say you will take the patient, it does not name a fee and it does not promise a start date. Your coordinator decides, and starts with the sheet.
Source: American Association of Orthodontists, updated informed consent form.
Transfer in progress
- From
- An orthodontist in another city
- Month of treatment
- 14, braces, upper and lower
- Moving
- The last week of June
- Records
- Held by the current office
- New number
- The parent’s mobile, texts okay
Handle with care: accepting, pricing and the start date are your coordinator’s.
Coming to you
The line takes the sheet on the box, asks the parent to have the current office’s name ready for your records request, and offers the transfer consult you set. A family on hold at 3:40 may well call the next practice.
Leaving you
The line writes down the new city and the date and texts your coordinator, who prepares the records and the letter to the next orthodontist. It never says what the move will cost the family.
It is one more sheet your AI phone line fills in while the desk is at the counter.
Tooth 5 The money call
Parents ask what it costs before they ask anything else. The phone reads what the doctor wrote.
You decide what the line says about money. It might be what the exam costs, a range for braces, how payments work, or only that your coordinator gives the exact fee at the exam. The line reads your words, in your order, and stops where you stop. It never works out a fee, and it never says what a plan or a deductible will pay.
If you practise in Ontario, look at your regulator’s advertising rules before you decide how to word the consult. The Royal College of Dental Surgeons of Ontario’s practice advisory lists incentive programs, including giveaways and free products or services, among the things to keep out of an advertisement, and asks dentists to say whether they are a general practitioner or a specialist. The line says what you approve and nothing more.
Source: Royal College of Dental Surgeons of Ontario, practice advisory on professional advertising.
- The consultWhat a first visit costs, if anything, worded the way your regulator allows.Your sentence. For example: “The first exam with Dr. Kim takes about forty minutes.”
- The rangeA range you set, never a figure the phone works out.Your sentence. For example: “Braces usually fall between [your low] and [your high]. Your coordinator gives the exact fee at the exam.”
- The paymentsHow families pay, in your words.Your sentence. For example: “We offer monthly payments. Your coordinator walks you through them.”
- The plansThe plans you accept, read as a list.Your list. The phone never says what a plan will pay.
Four sentences, written once by you. Our AI line reads them the same way every time, which the desk at 4:10 cannot promise.
Tooth 6 Adults
One in three orthodontic patients is an adult. They do not come after school.
The American Association of Orthodontists puts adults at one in three orthodontic patients. An adult’s call comes when they have a minute: the lunch hour, the commute, nine at night. Their appointments come at other hours too, so most practices end up with two books: a children’s book that fills after the bell and a smaller adult book of early mornings, lunches and evenings.
The line asks what the caller wants to change, whether a dentist suggested it and whether they had braces before, and then books from the adult book. It does not choose between braces and aligners. The same association says only an orthodontic specialist can decide which suits which person.
Source: American Association of Orthodontists, one in three patients is an adult.
The children’s book
Full from the bell to supper.
- Mon 3:30 PMFull
- Mon 4:15 PMFull
- Tue 3:45 PMFull
- Wed 4:30 PMFull
- Thu 4:10 PMBooked by the line
- Sat 9:00 AMOpen
The adult book
Early, at lunch and in the evening.
- Tue 7:30 AMOpen
- Wed 12:15 PMBooked by the line
- Thu 5:45 PMOpen
- Sat 10:00 AMOpen
A lunch-hour caller who reaches a voicemail has already closed the tab. With the line, she has a consult on the calendar before lunch ends.
Tooth 7 Retainers
A lost retainer is a drift waiting to happen. Book the check before the teeth move.
The American Association of Orthodontists is blunt about it: teeth keep moving after treatment, and without a concerted effort to hold them, they try to return to where they started. Its orthodontists describe patients who skip retainers and come back a year later with teeth that have moved. A lost retainer is how that starts, and it is a call, usually from the parent, usually about a lunch tray.
The line writes down what happened (lost, broken, warped), reads your replacement sentence and books the retainer visit you set. It never says whether a week without it is fine. That call belongs to your doctor.
Source: American Association of Orthodontists, will my teeth move again after treatment.
Four ways it gets lost
- Left it on a lunch tray
- The dog got it
- Left in a hotel room
- Sat on it
Each one is the same call. The same note reaches your desk.
Adults come back years later saying their teeth moved. The line books them the same way: a retainer check, with a note that they are a returning patient.
Retainer calls are small, frequent and easy to lose to the desk’s next task. Our AI line keeps them from getting lost with the retainer.
Tooth 8 The dentist’s office
The call from the dentist’s front desk is a different call. Treat it like one.
General dentists send you patients. The caller is a front desk person between two patients of their own, wanting one thing: a slot for the person in their chair. They do not want a menu, and they do not want to leave a message. They want to hear a name and a day.
The line takes the dentist and the practice, the patient, the reason in the dentist’s own words (crowding, a crossbite, an impacted canine), how soon they would like the patient seen and how the referral letter reaches you. It books an exam or puts the patient on your coordinator’s list, and texts the dentist’s office the confirmation.
Your practice letterhead
Dear Dr. Patel,
Thank you for sending Maya. We saw her on Thursday and will write with our findings once her records are reviewed. Please call me directly with any questions.
Dr. Kim
The letter back is written by your doctor
The phone does not write to the dentist. What it does is make sure your coordinator knows the referral exists the minute it comes in, so the letter is not the first thing the dentist’s office hears after a week of silence.
Families do not need a referral to book an exam, so the same line books a parent who has none. Your dentists’ offices and your new parents both reach a person on the first ring.
Referrals from dentists arrive by phone. The line is how you keep that door from closing at 4:10.
The day the braces come off is the day to ask.
Few moments in your practice are happier than a family leaving the chair with a new smile. The American Association of Orthodontists encourages patients to enjoy the moment, and then reminds them that the retainers start now. That is two messages on one day: a thank-you with a review request, and the first retainer check on the calendar.
Our review growth product asks a short question first. Families who are happy get a one-tap link to post a review on the site they choose. Families with a concern come to you instead. You write the message and you read it before it goes out, and it goes to the parent’s phone.
What a patient posts is theirs. What you quote on your own site is a separate question. The Royal College of Dental Surgeons of Ontario, for one, lists testimonials among the things to keep out of an advertisement. Check with yours.
Sources: American Association of Orthodontists and Royal College of Dental Surgeons of Ontario.
Congratulations to Maya! Her braces came off today. Thank you for trusting us. If you have a minute, how was your time with us? Reply 1 to 5.
5
That makes us smile. If you would like to share it, here is the link. And please keep her retainer in its case. We will see her for the first check in a few weeks.
The page a parent reads before she phones.
She has the referral slip in one hand and a search box in the other. What she needs from your site is short. What she does not need is a wall of claims. Here is what to keep and what to drop, for a site that is meant to get the phone to ring.
Keep
- The doctor’s name and specialty in plain words, including that they are an orthodontist
- A straight answer to “does my child need to see you at 7?”
- What the first exam is, how long it takes and what to bring
- Your after-school and Saturday hours, and one number per office
- A booking path that reaches a person or the line
Cut
- “State of the art,” “best” and “number one” (regulators such as the College in Ontario list superlatives)
- A fourteen-field contact form before she can book
- A phone number that only rings during the hours the desk is at the counter
- Stock smiles that could belong to any practice
- Free-consult banners you have not checked against your regulator
Choose the Essential Website for a professionally written and designed practice site: the build is free, with $99 a month for hosting and care. A Smart Website adds deeper treatment explanations and connects the right consultation to your team.
Six ways in. One place they land.
A family does not pick one door. She searches, sees your map listing, opens the site, fills in the form, texts the number on it, or her dentist’s office sends a referral. The system catches every one in the same place, marks where it came from and sends the first reply right away, so the consult is booked before she opens another tab.
- Searches “orthodontist near me”Your map listing and your site come up, and the page shows the first-exam calendar.
- Fills in the consult form at 9:40 PMThe inquiry is captured with its source, and a text and an email go back right away with a link to book.
- Taps the number on her phoneThe AI receptionist answers, books the exam and texts the confirmation.
- Texts the number on your listingThe text lands in the same inbox and gets a reply with a link to book.
- Her dentist’s office sends a referralThe referral lands with the dentist’s name on it, and your coordinator gets it prepared.
- Books herself on the calendarShe picks a slot for the right exam and gets the confirmation and the reminders.
What your coordinator opens on Monday is one list: every inquiry, where it came from, what was said, what was booked and what needs a person. Lead capture, lead response and booking are part of the full practice system, from $1,995/month, and the website and local search come with it.
The phone never touches the wire
Brackets are handles. The wire does the work, and the wire is yours.
An orthodontist’s training is in how teeth and jaws move. A phone line is not that, and it is never made to sound like it is. It answers, writes down and books. Here is the line it will not cross, and what it does say.
It never says
- “She needs braces,” or “he’s a good candidate.”
- Which appliance, how long, or when to start
- A fee for a case, or what a plan or a deductible will pay
- “That wire is nothing, leave it,” or any instruction you did not write
- “Yes, we’ll take the transfer” or “we’ll waive that fee”
- Anything about a child’s growth, jaw or bite
It can say
- Your hours and addresses, and how to park at each office
- Which exam is which and how long each one takes
- What to bring: the referral slip if there is one, the insurance card, records from a previous orthodontist
- The plans you accept, and your sentences on the consult and the payments
- Your wax sentence for the small stuff and your 911 sentence for the serious stuff
- Your retainer replacement sentence, as you wrote it
Who covers the phone while your team is with a patient.
Four ways to cover the hours nobody is at the desk, for the same five moments. One is a shared call center. Ours is a dedicated line set up in your name, priced like an answering service and carrying the context your coordinator needs.
| The moment | Voicemail | Your desk | A shared answering service | Our Essential AI receptionist |
|---|---|---|---|---|
| 9:40 PM, a parent with a referral slip | A beep. She searches again in the morning. | Closed. The coordinator sees it at 8:00 and calls back. | A name, a number and “wants braces info.” | Asks the child’s age and who sent her, offers the first exam on an afternoon that works, and texts the confirmation to the parent. |
| Sunday evening, a wire in a cheek | Nothing until Monday. | Closed, unless somebody checks the machine. | “Patient has an emergency,” and your assistant is paged for a loose bracket. | Sorts 911 from “can wait,” reads your wax sentence and books the repair. |
| 4:10 on a Thursday, a reschedule | The family gives up and calls next week. | Hold music. Both hands are at the checkout counter. | “Wants to move appointment.” | Moves it to the next slot you marked for moves and texts the new time. |
| A dentist’s office with a referral | A message that sits until Monday. | Answered, if somebody is free. | A note with a first name. | Takes the dentist, the patient, the reason in the dentist’s words and the urgency, then texts your coordinator. |
| What it costs you | Free, until you count the consults that went elsewhere. | A wage and benefits, and still one person on one call. | A monthly bundle of minutes. | AI voice agents: from $449 a month with free setup (normally $1,495). Minutes of calls are included in the plan. The full practice system is from $1,995 a month. |
Native speech-to-speech voice AI
- GPT Realtime by OpenAI
- Gemini by Google
GPT Realtime What one month of missed first calls is worth to you.
You know these numbers better than we do, so we leave the blanks. Pull the last month from your phone log and your software, multiply down the page and compare the last line with the monthly price of the AI voice agent plan, $449, with free setup (normally $1,495), or with the full practice system from $1,995 a month.
Line B is the one that belongs to your front desk. The share you would have booked is a number only you know.
- New-patient calls that came when nobody could answer, in a monthCount the voicemails and the hang-ups in the log.
- Share of those you would have bookedYour own booking rate on the calls you do answer.
- Share of booked exams that start treatmentYour own start rate, from your software.
- What a started case is worth to youCollected revenue, not the list price.
A × B × C × D = one month of first calls lost to the hour after school. A number only your practice can write down.
The practice card: seven items on one page.
Every orthodontic practice runs differently, so the line starts from your page, not ours. It is the only paperwork we ask of you, and every line on it is read back to you before launch.
- 01Hours and locationsOpen hours at each office, which location answers which calls, and where the after-hours line sends people.
- 02Exam types and lengthsChild, teen, adult, second opinion and transfer: which doctor, which slots, how long.
- 03Your money sentencesThe consult, the range, the payments and the plan list, each one written by you.
- 04Your emergency sentencesThe wax sentence, the 911 sentence and who is on call for a loose bracket on a Sunday.
- 05Transfers and referralsWhat you ask a family that is moving in or out, and who writes the letter back to a referring dentist.
- 06RetainersYour replacement sentence and the visit it books.
- 07Your textsThe confirmation, the reminder and the review request, each one written by you, sent to the parent’s number.
How we set it up, in five steps.
A call about your practice
Where does the phone fall down: the hour after school, the evenings, the satellite office on its one open day? New consults, current patients or both?
You fill in the practice card
Seven items on one page. We tighten the wording until it sounds like your best coordinator on a good day.
You read every line before anyone hears it
The greeting, the exam types, the money sentences, the wax sentence and the 911 sentence, each text. Change any word.
We ring it ourselves
Every call on the test sheet, more than once, before a real family can reach the line.
Live, then a look at week two
We go through the first calls with you, fix what sounds off and set who gets which text.
The test sheet we run before anyone hears it
- A parent with a referral slip at 9:40 PM, child of 8
- A wire poking a cheek, Sunday at 7:00 PM
- A front tooth knocked out at soccer (the 911 sentence)
- A child with swelling and a fever
- A reschedule at 4:10 on a Thursday, desk busy
- A family moving in June, fourteen months in
- “How much are braces?” then “will my insurance cover it?”
- An adult of 34 at lunch who had braces as a teenager
- A lost retainer, called from school
- A dentist’s office sending a patient with an impacted canine
Privacy is settled in writing first: HHS, minimum necessary requirement in the United States, federal and provincial law in Canada.
What stays with you
- Every exam, every finding and every appliance choice
- Whether a child needs treatment now, later or never
- The fee, the financing and the insurance estimate
- Whether a transfer is accepted
- Records, consents and who may see them
- The letter back to a referring dentist
Results vary with demand, capacity, your booking rate and each family’s decision. We measure from your own call log, not from a promise.
Common questions from orthodontists.
The plain answers we give on the first call. If yours is not here, ask it.
How much does orthodontic marketing cost with you?
The full practice system starts at $1,995 a month with setup from $5,000. It is one system run by our team: the website, local SEO, online booking, lead capture, lead response and call answering, with the HIPAA setup written down before launch. If the phone is the first problem, start smaller with the AI voice agent plan: $449 a month with free setup (normally $1,495), no contract, with minutes of calls included in the plan. Essential Website design, writing and build are free; $99 a month covers hosting, SSL and ongoing care. Prices are in US dollars.
Why does the full practice system start at $1,995 a month?
It replaces the agency, the texting tool and the answering service with one bill. It costs more than a general system because an orthodontic practice adds HIPAA setup, a link to booking and records software, and often several offices.
What does the AI voice agent plan cover?
One main call job with one booking path, for example the evening and weekend calls booked into your consult slots. The practice card, the greeting and the notes your coordinator receives are included. A second job, such as a separate path for a satellite office, a connection to your practice software or a HIPAA setup that needs extra agreements, is scoped in writing before setup begins and can cost more.
Will callers know it is an AI?
Yes. It says so in its first sentence, in wording you approve. The voice runs on native speech-to-speech models, GPT Realtime from OpenAI and Gemini from Google, so it listens and replies in speech without the lag of an old phone menu.
Can it book the right kind of exam?
It asks a few plain questions: who the exam is for, how old, who sent them, and which afternoons or lunch hours work. Then it offers the slots you set for that kind of exam. Child, teen, adult, second opinion and transfer each have their own length and their own doctor if you like. If a caller describes something the card does not cover, it takes a message and your coordinator books it.
Can it tell a parent what braces cost?
It reads the range you wrote and nothing else. Your coordinator gives the exact fee at the exam. If you practise in Ontario, check how your regulator treats a line such as a free consult: the Royal College of Dental Surgeons of Ontario’s advisory on advertising lists incentive programs, including free services, among the things to keep out of an advertisement. The phone says what you approve, in the words you approve.
Royal College of Dental Surgeons of Ontario, advertising practice advisory
Can it tell a parent whether their child needs braces?
No, and it never hints. The American Association of Orthodontists recommends that every child be screened by an orthodontist at age 7, which is a first look and not a treatment plan. Whether a child needs treatment, and when, is a decision for your doctor after an exam. The line books the exam.
What happens when somebody calls about a broken bracket or a poking wire?
It writes the problem in the caller’s own words, reads the wax sentence your doctor wrote, and books the first repair slot you mark for it. The American Association of Orthodontists says most orthodontic problems are uncomfortable but not dangerous, and that you should tell your orthodontist right away because a problem left alone can set treatment back. It never gives care instructions you did not write.
American Association of Orthodontists, what is an orthodontic emergency
What if somebody says a tooth was knocked out, or there is swelling and a fever?
It reads your 911 sentence and stops. It does not offer an appointment and it does not ask the caller to rate it. The American Association of Orthodontists lists heavy bleeding, trouble breathing or swallowing, a suspected broken jaw, a permanent tooth knocked out and sudden severe pain with swelling and fever as reasons to call 911 or go to the emergency room. The same text goes to whoever is on call, and we test the sentence before launch.
American Association of Orthodontists, what is an orthodontic emergency
Does it text parents?
Yes, the parent’s phone, not the child’s, and only for people who agreed to texts. It can confirm a visit, move one, remind a family and send the retainer check text you wrote. Each text carries a way to stop, and you write every message. The rules are the FCC’s in the United States and CASL, through the CRTC, in Canada.
What about privacy?
A call, a form or a text about a child’s teeth is health information. Our platform can be set up to support HIPAA, and before launch we put in writing where recordings, messages and forms live, who can open them and which agreements your practice needs, including a business associate agreement. That setup is part of why a practice system costs more than a general one. In Canada the same settlement covers federal and provincial privacy law. Your practice stays responsible for its own compliance program. The system asks only what your coordinator needs to book. Records go on your forms.
Can it take calls from a dentist’s office?
Yes. It takes the dentist and the practice, the patient, the reason in the dentist’s own words and how soon they would like the patient seen, then texts your coordinator. The letter back to the dentist is written by your doctor. Families do not need a referral to book an exam, so the line books a parent who has none.
Does it work with my practice software?
That depends on the software. Tell us what you use, and before setup we write down which connections work and which do not. Where one does not, the note reaches your coordinator by text and email and a person copies it across.
What about more than one office?
Each office can have its own hours, its own exam slots and its own after-hours path, and the line tells a caller which office it is booking. A satellite office that is open one day a week is a place where calls can easily ring out.
Can you help me collect reviews?
Yes, with our review growth product. After a visit, families get a short check-in first, and happy ones get a one-tap link to post a review. Concerns come to you. A review a patient posts is theirs. What you reuse in your own marketing is a separate question: the Royal College of Dental Surgeons of Ontario, for one, lists testimonials among the things to keep out of an advertisement, and regulators elsewhere have their own rules. Check with yours before you quote a family on your site.
Royal College of Dental Surgeons of Ontario, advertising practice advisory
Do you replace my treatment coordinator?
No. Your coordinator knows your families and sits across from them at the exam. The line covers the hours nobody is at the desk and the minutes everybody is with a patient, so your coordinator starts Monday with a list of prepared calls instead of a pile of voicemails.
Do you work with practices in the United States and Canada?
Yes. We are based in Toronto and set up phone lines for orthodontic practices on both sides of the border. The emergency sentences, the plan list and the privacy setup are written for your country and your state or province. The AI voice agents have no contract, the full practice system with 6 months, and the Essential Website and Get Found run month to month.
The next family is at the kitchen table tonight. Somebody should pick up.
Book a call and walk us through your calendar: where the phone falls down, when the chairs fill, which exams you want more of. You leave with a written first step and its price, and you will have talked to the people who build it, led by our founder, Vikram Roy.