Best chiropractic marketing: website, booking & call answering“Where does it hurt?” Ask before they call the next clinic.
The best chiropractic marketing works when a person with a sore back finds you, books in a minute and gets a text back before they try the next clinic. We build the website that books, the map and local search, online booking for each kind of visit, one place where every inquiry lands, an instant reply to each one and an AI phone line for lunch, evenings and crash week, as one system for your clinic.
Full practice system from $1,995/monthAI voice agent plan from $449/month, free setup, no contract
New patients answered before they try elsewhere.
New patientPage 1
Where does it hurt? Mark the spot.
This week: six calls, six marks. Every one written down.
The phone rings when your hands are full.
A chiropractic day is short visits, back to back. Your CA checks one person in, takes a payment from the next and walks a third to the table. You are mid-adjustment. That is the minute the person in pain dials.
They are not shopping for a brand. They hurt, and they keep calling until somebody answers.
Your phone answers at 6:52, from $449 a month with free setup (normally $1,495). See the plans.
- 1 in 9
- U.S. adults saw a chiropractor in 2022, and 86% of them went for pain
- 619 million
- people had low back pain in 2020, the leading cause of disability worldwide
Sources: NIH, NCCIH (11.0% and 85.7%, 2022 National Health Interview Survey) and WHO.
“I woke up and I can’t stand up straight.”
New patient. Low back. 8 out of 10. Not from a crash. Offered today 11:20 or tomorrow 8:00. Forms link texted.
“Can I move my Thursday to Friday?”
Current patient. Moved to Fri 4:40 PM. Confirmation texted.
“I was rear-ended on Monday. Do you see crash patients?”
Crash caller. Monday, other driver’s insurer, no lawyer yet. Exam booked Tue 8:00.
“My family doctor said to call you.”
Referred by a family doctor. Hip and leg. Booked next Wed 9:20. Referrer written on the chart.
“Do you take my plan?”
Read from your card: what you accept, and that the CA confirms coverage before visit one. It never says “covered.”
“I missed two visits. Am I too late?”
Visit 4 of 12, two missed. Rebooked Mon 7:30 AM. Flag to the CA.
“I’ve had this for three weeks. Who’s open this week?”
Desk worker, shoulder blades. Booked Tue 5:10 PM. Forms link texted.
Chiropractic marketing, one system
From “chiropractor near me”
to the twelfth visit.
Six parts, one monthly price, run by our team. A person with a locked-up back finds you on the map, books online in a minute and gets a text back at once. The phone covers lunch, evenings and the crash patient who calls on day two.
- A website built to bookWho you treat, how a first visit goes and the new-patient calendar on every page, made for a phone at 6:52 AM.
- Local SEOMap and search results for chiropractor, back pain and auto-accident searches near each of your locations.
- Online bookingNew patients, crash patients and follow-up visits in the slots you set, with a text that keeps the twelve-visit plan on its calendar.
- Lead captureEvery form, text, click-to-call, call and attorney’s-office records request lands in one inbox with its source.
- Lead responseEach inquiry gets a text back right away with a link to book, even at 6:52 on a Saturday.
- Call answeringNew-patient, crash and rebooking calls picked up at lunch, in the evening and before you open.
Full practice system
The full practice system for chiropractic clinics
New patients booked, crash cases sorted to their own path, care-plan reminders kept, and the HIPAA setup written down before launch. Fully managed by our team, AI included. From $1,995/month.
Or start with one piece
- AI voice agent planFrom $449/month, free setup, no contractStart here if calls at lunch and before you open go to voicemail. Connections to your scheduling software, a second location and HIPAA setup are scoped in writing.See the AI voice agents
- Get Found local SEO$99/month, or $82.50/month billed yearlyFor clinics that do not appear on the map when someone searches for a chiropractor nearby. A good first step for a solo practice.See Get Found
- Review growthFrom $995 setup + $297/monthFor clinics whose patients feel better and never say so where a stranger can read it.See review growth
- Smart WebsiteFrom $2,395 setup + $197/monthFor a clinic that wants a site built around its visit types, wired to its calendar and inbox.See Smart Websites
- Essential Website$99/month, free setupFor a new or solo clinic that needs a clean, credible site and nothing more.See the Essential Website
Prices in USD. AI voice agent plans include their minutes. For the other pieces, setup and monthly fees are listed separately, and calls, texts and AI usage are billed at actual use. Each piece joins the same connected system, so you can add the next one without starting over.
Low back · Tuesday, 6:52 AM
Someone can’t stand up straight. The next two minutes pick their chiropractor.
A person in pain wants three things: to say it once, to hear a time and to skip a form on the phone. The line does those in the order they can bear.
Says who it is
“You’ve reached the clinic. I’m its AI assistant. How can I help?” In wording you approve, in the first sentence.
Where does it hurt?
One spot, in the caller’s own words, goes on the chart. It is never translated into a diagnosis.
How did it start?
Woke up with it, lifting, a fall, work, a crash, not sure. A crash moves the call to the crash card in the next chapter.
Zero to ten, how bad is it today?
The number goes on the chart exactly as the caller says it.
Seen us before?
A new patient gets the new-patient exam. A current patient gets the reschedule path.
When could you come in?
It offers only the openings your rule allows, and says the first-visit fee from your card.
Can I text you the forms?
With a yes, your history form goes to their phone. Health history belongs on your forms, so the call never collects it.
Your same-day rule
The caller gives a number. You decide which openings that number can use.
- 0 to 3Next new-patient openingThe first exam slot you have, this week or next.
- 4 to 6First opening this weekThe earliest slot in the next few days.
- 7 to 10Your same-day ruleA same-day slot if you hold one back, otherwise first thing tomorrow, and a text to your CA right now.
You set the rule on your clinic card. The number is the caller’s, the openings are yours, and what is wrong stays with you.
We set this up for you. Book a call and we start from your week.
Neck · Wednesday, 8:10 PM
The crash was Monday. The neck call comes Wednesday.
Cleveland Clinic says some whiplash symptoms start right after a crash, others take at least 12 hours, and sometimes all of them take a few days to show up. So a person who felt fine at the scene may phone a chiropractor two days later.
In 2023 an estimated 2.44 million people were injured in U.S. traffic crashes, according to NHTSA. A share of them live within reach of your door.
Sources: Cleveland Clinic, whiplash and NHTSA, Overview of Motor Vehicle Traffic Crashes in 2023.
- MonThe crashThey swap insurance details, get home and say they feel fine.
- TueStiff at breakfastThe neck hurts turning to check the mirror. They tell nobody.
- WedHeadacheThey search for a chiropractor after a car accident and ring three clinics at 8:10 PM.Your line answers
- ThuInsurance and a friendThey call their insurer. A friend says to see a lawyer.
- FriA lawyer’s officeThe firm asks who is treating them, and phones the clinic.
- SatWeekendNobody at the front desk. The forms sit in a text.
- Next MonFirst visitThe exam they booked on Wednesday night.
The crash card writes down
- The date of the crash
- What hurts, in their words
- Whether anyone has seen them yet (ER, family doctor)
- Their insurer or the other driver’s, and the claim number if they have it
- Whether a lawyer is involved: the firm’s name and who to ask for
- The best number and time, and a yes or no to texts
Your CA opens one page with all of it, before the exam is booked.
On this call it never says
- Whose fault it was
- That the claim will pay for care, or that it won’t
- What the case is worth
- That the pain came from the crash
- Anything about liens or letters of protection beyond the one sentence your clinic wrote
When the lawyer’s office calls
The line writes down the firm, the person, the patient’s name and what they need, and passes it to your CA. It releases nothing. Records leave your clinic with the patient’s written authorization, through your team.
In Canada the forms differ by province. The call is the same: the line writes down the insurer and the claim number, and your team handles the rest.
Sunday, 9:30 PM · Monday, 12:10 PM
Three weeks in, nine-thirty at night. They read your site with a thumb.
Before the call comes the search, and the search ends on a small screen. What they see in the first swipe decides whether they dial. We build the site around that swipe, and the map listing that gets them there.
The first swipe
- A call button that stays on the screen as they scroll
- A line that says you are taking new patients
- The first visit in four short lines
- The first-visit fee, and what you accept
- The doctors, each with a face and one sentence
- Hours, and a map pin
- A booking link that works with a thumb
Cut from the top of the page
- Promises that care will work. Ontario’s college bars any express or implied guarantee of success.
- A long history of chiropractic before the phone number
- A contact form as the only way in
- A video that plays by itself
Source: College of Chiropractors of Ontario, S-016. Check the rules for your own state or province.
Five doors that send patients to the phone
- Family doctors’ officesThey phone at lunch and ask for the next new-patient opening.
- Physiotherapists and massage therapistsThey send people who need a second opinion on the back.
- Gyms and coachesThey text a number they know by heart.
- Injury lawyers’ officesThey call for openings, and later for records.
- Patients who feel betterThey give your number to a spouse or a coworker.
A clean, credible site is $99 a month with free setup. A Smart Website built around your first visit is from $2,395 setup + $197/month. Get Found is $99 a month. See the Essential Website · See Get Found
Mid-back · Thursday, 5:40 PM
Visit four of twelve. The back feels better, and the plan goes quiet.
A patient can feel better before the plan is finished. Then a week gets busy and a visit slips, and the next time you hear from them is the day the pain is back. Your CA cannot chase every one of them.
- 1Seen
- 2Seen
- 3Seen
- 4Missed
- 5Missed
- 6Booked
- 7
- 8
- 9
- 10
- 11
- 12
Called Thu 5:40 PM. Rebooked Mon 7:30 AM.
The day before
A reminder text with two replies: confirm, or move it. Only patients who agreed to texts get one.
The hour they miss
“We missed you today. Want a different time?” Two open slots are offered in the same thread.
The next day
One more text if there is no answer. Then it stops and your CA gets a flag, so a person decides what happens next.
60 days with no visit
“How’s the back?” A yes starts a booking. Anyone who has replied STOP is left alone.
After the last visit
“How did we do?” Happy patients get a one-tap link to post a review. Concerns come to you first.
Reminders and texts run on the phone line and the full practice system. Review requests are our review growth product, from $995 setup + $297/month. See review growth
Six ways a patient reaches you. One inbox.
A person with a sore back does not pick one door. They search the map, read a review, open the site, fill in the form at midnight, text the number or call at lunch. The system catches every one in the same place, marks where it came from and replies right away, so the first visit is booked before they try the clinic down the road.
- Searches “chiropractor near me” with a locked-up backYour map listing and site come up, with the new-patient calendar on the page.
- Fills in the new-patient form at midnightCaptured with its source. A text and an email go back right away with a link to book.
- Calls at lunchThe AI receptionist starts the chart in the caller’s words and books the first visit.
- Was in a crash two days agoThe crash path books the visit and asks who is handling the claim.
- An attorney’s office asks for recordsIt goes to the inbox marked as a records request, for your team.
- Misses visit six of twelve and gets the textThe reply moves the visit and keeps the care plan on its calendar.
What your team opens in the morning is one list: who reached out, from where, what was said, what was booked and what needs a person. Lead capture, lead response and booking are part of the full practice system, from $1,995/month, and the website and local search come with it.
Head and arm · Saturday, 4:15 PM
The phone writes the S. The rest of the note is yours.
Every chiropractor writes the note the same way: what the patient says, what you find, what you think and what you plan. The line does the first line only.
Subjective
“Woke up Tuesday and couldn’t stand up straight. Low back. 8 out of 10. Has not had this before.”
The phone wrote this, in the patient’s words.
Objective
Exam findings, range of motion, tests.
Yours.
Assessment
What is going on and why.
Yours.
Plan
Treatment, visits, care plan, advice.
Yours.
The phone never will
Name a condition, or say what is wrongSay that adjustments will help, or that pain will go awaySay how many visits someone needsSay what insurance covers or what a claim will payTalk anyone out of an X-ray, or into oneGive advice on lifting, stretching, medication or rest
If a caller says any of this, everything else waits
- Sudden weakness or numbness in the face, arm or leg, especially on one side
- Sudden trouble speaking or understanding speech
- Sudden trouble seeing
- Sudden trouble walking, dizziness or loss of balance
- A sudden severe headache with no known cause
The line reads your emergency sentence: hang up and call 911. That is the CDC’s advice for stroke signs, and 911 is the emergency number in the United States and in Canada. You approve the wording, and we test it before launch.
Who picks up when the CA is mid-check-in?
Four ways to cover the phone, on the same five moments.
| Moment | Voicemail | A message service | Another front-desk hire | Our Essential AI receptionist |
|---|---|---|---|---|
| 6:52 AM, a back that locked up | A beep. They ring the next clinic on the list. | A name and a number, and “someone will call you back.” | Not in until 8:00. | Writes the spot, the story and the 0 to 10, offers your first openings and texts the forms. |
| 10:20 AM, the crash caller | A beep, and a long list of other clinics. | “Car accident, call back.” | On another call, or at the counter. | Fills the crash card: the date, the insurer, the lawyer if there is one, and books the exam. |
| 12:10 PM, a family doctor’s office | The office moves down its list. | A message that reads “doctor’s office called.” | Out to lunch. | Writes the referrer, the patient’s first name and phone, and the spot, then books the opening. |
| 9:30 PM, three weeks of pain | They keep scrolling. | Depends on the plan, and it is still a name and a number. | Home. | Answers, books Tuesday at 5:10 and texts the forms while they are still on their phone. |
| What it costs you | Free, until you count who rang the next clinic. | A monthly bundle of minutes. | A wage and benefits, and still one person at a time. | AI voice agents: from $449 a month with free setup (normally $1,495). Minutes of calls are included in the plan. |
Native speech-to-speech voice AI
- GPT Realtime by OpenAI
- Gemini by Google
GPT Realtime How we set it up.
A call about your actual week
When does the desk fall behind? Who covers Saturdays? How many crash patients do you want, and how do they reach you now?
You fill in the clinic card
Six items on one page. We tighten the wording until it sounds like your front desk.
You read every line before anyone hears it
The greeting, the emergency line, the texts. Your associate or your college guidance can change any word.
We ring it ourselves
Every call on the test sheet, more than once, before a real patient can reach it.
Live, then a look at week two
We go through the first calls with you, fix what sounds off and set the after-hours path for good.
The clinic card
One page. It is the only thing the line reads from.
- Hours, and who covers what
- Open hours, the after-hours path, and who gets the text for a same-day request.
- Visit types and your same-day rule
- New-patient exam, follow-up, crash exam. Which slots each may use.
- What you say about your care
- Techniques, in your words. Nothing added, no promises.
- Fees and how you are paid
- The first-visit fee, and the plans and payment methods you accept.
- Your emergency line
- The sentence for a caller who describes an emergency, in your country’s wording.
- Your texts
- The reminder, the missed-visit text and the 60-day check-in, each written by you.
The test sheet
We make each of these calls ourselves before a real patient can reach your line.
- A locked-up back at 6:52 AM
- A caller who says 10 out of 10
- A crash on Monday, with a lawyer already
- A paralegal asking for records
- A caller whose arm went weak
- A current patient moving Thursday
- A patient on visit four who missed two
- A caller asking if you take their plan
- A caller who asks if you can fix a herniated disc
What stays with you
- Every exam, finding and adjustment
- What is wrong, and what care fits
- Care plans and how many visits
- What insurance pays
- Releasing records, which needs the patient’s written say-so
- The conversation with a patient’s lawyer
The line answers, writes down and books. Care is yours.
The phone asks only what the desk needs to book. History goes on your forms, in the spirit of HIPAA’s minimum necessary standard.
What chiropractors ask us.
Short answers first. Ask us anything else on a call.
How much does chiropractic marketing cost with you?
The full practice system for chiropractic clinics starts at $1,995 a month with setup from $5,000. It is one system run by our team: the website, local SEO, online booking, lead capture, lead response and call answering, with the HIPAA setup written down before launch. A solo practice often starts smaller: a professional website is $99 a month with free setup, and the AI voice agent plan is $449 a month with free setup (normally $1,495), no contract, with minutes of calls included in the plan. Prices are in US dollars.
Why does the full practice system start at $1,995 a month?
It replaces the marketing company, the reminder tool and the phone service with one bill. It starts above our general systems because a clinic adds HIPAA setup and a link to scheduling software. A solo practitioner can begin with a smaller piece and add to it later.
What does the AI voice agent plan cover?
One main call job with one booking path, for example the lunch, evening and before-opening calls booked into your new-patient slots. The practice card, the greeting and the notes your team receives are included. A second job, a connection to your scheduling software or a HIPAA setup that needs extra agreements is scoped in writing before setup begins and can cost more.
Can it tell a caller what is wrong, or how many visits they need?
No. It writes down where it hurts, how it started and how bad the caller says it is, then books the visit. What is wrong, what care fits and how many visits it takes are yours. The phone never names a condition, promises relief or predicts an outcome.
Will callers know it is an AI?
Yes. It says so in the first sentence, in wording you approve. The voice comes from native speech-to-speech models, GPT Realtime from OpenAI and Gemini from Google. They hear the caller and answer in speech, so there is no lag like an old phone menu.
What happens when someone says they were in a car accident?
The call moves to your crash card. It writes down the date, what hurts, who has seen them, the insurer and the lawyer if there is one, and books the exam you set aside for crash patients. It never says whose fault it was, what the case is worth or what a claim will pay.
What if a caller describes an emergency?
Everything else waits. If a caller mentions sudden weakness or numbness on one side, sudden trouble speaking, sudden trouble seeing or walking, or a sudden severe headache, the line reads your emergency sentence: hang up and call 911. That is the CDC’s advice for stroke signs, and 911 is the emergency number in both countries. You approve the wording, and it is tested before launch.
What about HIPAA and patient privacy?
Patient calls, forms and texts carry health information. Our platform can be set up to support HIPAA. Before launch we write down where recordings, messages and forms are stored, who may open them and which agreements your clinic needs, a business associate agreement among them. Compliance stays your responsibility. In Canada the same talk covers federal and provincial privacy law.
Can it text my patients?
Yes, to patients who agreed to get texts. It can send reminders, move a visit, follow up a missed one and check in after 60 quiet days. Every text carries a way to stop. The rules are the FCC’s in the United States and CASL through the CRTC in Canada, and you write and approve each message.
Can you collect Google reviews for a chiropractor?
Yes, with our review growth product. After the last visit the patient gets a short “How did we do?” text. Happy patients get a one-tap review link and concerns come to you first. Using a patient’s testimonial in your own advertising is a different matter, and regulators set conditions. Ontario’s college requires written consent, no incentives and a “results may vary” line. Check with your board or college.
Does it work with my scheduling software?
That depends on the software. Tell us what you use, and before setup we write down which connections work and which do not. Where one does not, the note reaches your CA by text and email and someone copies it across.
Can it answer in Spanish or French?
A clinic can add a second language. We test real calls in each language before launch, and if a call goes somewhere the line is not comfortable, it takes a message and books a callback in your hours.
Do you replace my CA?
No. Your CA knows your patients. The line covers the moments the desk is at the counter and the hours nobody is in, so your CA spends the day with the person in front of them instead of returning voicemail.
Do you run my ads?
No. We make sure the calls you pay for get answered and booked. Get Found handles your map listing and local search, and the site and the phone line are built to work together.
Do you work in the US and Canada?
Yes. We are based in Toronto and set up phone lines for clinics on both sides of the border. The emergency sentence, the crash card and the privacy setup are written for your country and your province or state.
Is there a contract?
The AI voice agents have no contract, so you can cancel anytime. The full practice system starts with 6 months, agreed in writing before any work starts. The Essential Website and Get Found run month to month.
Someone is searching “chiropractor near me” tonight.
Book a call and walk us through your week: when the desk falls behind, who covers a Saturday, how a crash patient reaches you now. You leave with a written first step and its price, and you will have talked to the people who build it, led by our founder, Vikram Roy.