Local Authority Scorecard for Small Businesses
A local authority scorecard for small businesses that want a more disciplined way to track profile hygiene, proof freshness, competitor movement, and local trust quality month over month.
checklist resource
Checklist
Owners, office managers, and local marketers responsible for local trust and listing quality
thequietprotocol.com
Local authority is easy to discuss abstractly and hard to manage concretely. This scorecard turns local trust into a repeatable review system that teams can actually run every month.
Local Authority Scorecard for Small Businesses
A local authority scorecard for small businesses that want a more disciplined way to track profile hygiene, proof freshness, competitor movement, and local trust quality month over month.
What This Asset Covers
- A dimension-based scorecard for profile completeness, review health, proof freshness, and consistency
- A competitor review sweep to spot where the local landscape is shifting
- An evidence log for tracking what changed, what slipped, and what to fix next
Use this when
- You want a more disciplined local-trust review than scattered notes
- The team needs a monthly ritual for profile and proof maintenance
- You want a lightweight benchmark against local competitors without overcomplicating reporting
Working Asset
Local Authority Scorecard
Run a monthly score review that turns local visibility, trust, and profile quality into something concrete.
Scorecard Dimensions
Review the business across these dimensions:
- profile completeness
- listing consistency
- review velocity
- review response quality
- proof freshness
- image freshness
- service-area clarity
- conversion readiness
Score each dimension from 1 to 5.
Monthly Review Process
For each dimension:
- record the current score
- note what changed
- capture one visible example
- assign the next fix
The point is not perfection. The point is trend visibility.
Profile Hygiene Checks
Review:
- hours
- phone
- category
- description
- appointment link
- service areas
- photo recency
Proof Freshness
Check whether the last 30 to 60 days produced:
- new review excerpts
- fresh photos
- new proof strips on top pages
- useful examples from recent jobs
If nothing changed, the trust layer is probably stagnating.
Competitor Review Sweep
Look at the top 3 local competitors and capture:
- recent review volume
- recurring praise themes
- recurring complaint themes
- visible profile updates
- obvious strengths or gaps
This is not for copying. It is for context.
Evidence Log
Maintain a simple log with:
- date
- score changes
- proof added
- profiles updated
- reviews gained
- problems found
- next actions
Monthly Score Review
Ask:
- what improved?
- what drifted?
- where does the business look stale?
- what is the next highest-leverage fix?
Quarterly Reset
Once a quarter:
- compare three months of scores
- review whether the scorecard predicts stronger calls or trust
- remove dimensions that do not help decisions
- add any new local trust signals that matter now
Use the PDF for internal circulation, keep the source file if your team wants the editable working version, and use the live guide when you want the TQP framing around the asset.