# Local Authority Scorecard

Run a monthly score review that turns local visibility, trust, and profile quality into something concrete.

## Scorecard Dimensions

Review the business across these dimensions:

- profile completeness
- listing consistency
- review velocity
- review response quality
- proof freshness
- image freshness
- service-area clarity
- conversion readiness

Score each dimension from 1 to 5.

## Monthly Review Process

For each dimension:

1. record the current score
2. note what changed
3. capture one visible example
4. assign the next fix

The point is not perfection. The point is trend visibility.

## Profile Hygiene Checks

Review:

- hours
- phone
- category
- description
- appointment link
- service areas
- photo recency

## Proof Freshness

Check whether the last 30 to 60 days produced:

- new review excerpts
- fresh photos
- new proof strips on top pages
- useful examples from recent jobs

If nothing changed, the trust layer is probably stagnating.

## Competitor Review Sweep

Look at the top 3 local competitors and capture:

- recent review volume
- recurring praise themes
- recurring complaint themes
- visible profile updates
- obvious strengths or gaps

This is not for copying. It is for context.

## Evidence Log

Maintain a simple log with:

- date
- score changes
- proof added
- profiles updated
- reviews gained
- problems found
- next actions

## Monthly Score Review

Ask:

- what improved?
- what drifted?
- where does the business look stale?
- what is the next highest-leverage fix?

## Quarterly Reset

Once a quarter:

- compare three months of scores
- review whether the scorecard predicts stronger calls or trust
- remove dimensions that do not help decisions
- add any new local trust signals that matter now