Google Business Profile Posting Calendar

A free posting calendar for Google Business Profile so small businesses can stay active, visible, and locally relevant without guessing what to post.

What This Asset Covers

• A simple weekly posting cadence for offers, proof, updates, and trust content
• Prompt angles for seasonal and service-specific posts
• A short checklist for matching posts to reviews, photos, and local pages

Use this when

1. Your GBP profile looks stale or inactive
2. You want a simple recurring local-visibility rhythm
3. You need a low-friction content plan that does not depend on a big marketing team

Working Asset

Google Business Profile Posting Calendar

Use this calendar to make the profile look active, current, and locally credible without turning posting into a random marketing chore.

Content Lanes

Build posts from four repeatable lanes:

1. Proof: completed job, patient win, solved problem, before-and-after, or testimonial excerpt
2. Service: one focused service, problem type, or customer scenario
3. Team: technician, process, training, behind-the-scenes, or quality standard
4. Seasonal: weather shift, local event, deadline, reminder, or timely community angle

4-Week Posting Rhythm

Week 1: Proof

• Show a completed job, resolved issue, or visible outcome
• Add location detail, problem context, and the result
• Pair with a fresh photo, not stock imagery

Week 2: Service Spotlight

• Pick one revenue line or high-intent need
• Explain who it is for, what problem it solves, and what happens next
• Link language back to the same phrases used on the site and in intake

Week 3: Team or Process

• Show how the team works, not just who they are
• Use training moments, safety habits, checklists, clean-up standards, or customer care habits
• Make the business feel real, staffed, and operational

Week 4: Seasonal or Local Signal

• Anchor the post to current conditions, local timing, or a predictable customer trigger
• Examples: heat wave prep, storm response, tax deadline, allergy season, or move-in season
• Use this lane to show that the business is active in the market right now

Production Standards

• Use original photos whenever possible
• Keep the first sentence concrete and customer-facing
• Write one post per topic; do not reuse the same copy every week
• Name the location, neighborhood, or service context when appropriate
• Avoid generic slogans that could belong to any company

Asset Capture Workflow

After each strong job or customer win, capture:

• one photo of the setting
• one photo of the result
• one line about the problem
• one line about the solution
• one line about the customer outcome

This gives the office enough material to create stronger proof posts without chasing the field team for details days later.

Review Cadence

Posts work better when they move alongside review and photo activity:

• aim for at least one new review-request wave per week
• reply to recent reviews before publishing the next proof post
• add fresh photos in the same week so the profile moves on multiple fronts

Failure Modes

• posting four promotional messages in a row
• using weak photos with no local or service context
• publishing generic “happy Monday” filler
• posting without matching the language to real services or local demand
• letting months go by with no visible activity, then dumping several posts at once

Monthly Review

• Which lane generated the strongest engagement or calls?
• Which services are underrepresented on the profile?
• Are photos and reviews reinforcing the same trust story as the posts?
• What should next month emphasize based on seasonality and sales priorities?