# Google Business Profile Posting Calendar

Use this calendar to make the profile look active, current, and locally credible without turning posting into a random marketing chore.

## Content Lanes

Build posts from four repeatable lanes:

1. `Proof`: completed job, patient win, solved problem, before-and-after, or testimonial excerpt
2. `Service`: one focused service, problem type, or customer scenario
3. `Team`: technician, process, training, behind-the-scenes, or quality standard
4. `Seasonal`: weather shift, local event, deadline, reminder, or timely community angle

## 4-Week Posting Rhythm

### Week 1: Proof

- Show a completed job, resolved issue, or visible outcome
- Add location detail, problem context, and the result
- Pair with a fresh photo, not stock imagery

### Week 2: Service Spotlight

- Pick one revenue line or high-intent need
- Explain who it is for, what problem it solves, and what happens next
- Link language back to the same phrases used on the site and in intake

### Week 3: Team or Process

- Show how the team works, not just who they are
- Use training moments, safety habits, checklists, clean-up standards, or customer care habits
- Make the business feel real, staffed, and operational

### Week 4: Seasonal or Local Signal

- Anchor the post to current conditions, local timing, or a predictable customer trigger
- Examples: heat wave prep, storm response, tax deadline, allergy season, or move-in season
- Use this lane to show that the business is active in the market right now

## Production Standards

- Use original photos whenever possible
- Keep the first sentence concrete and customer-facing
- Write one post per topic; do not reuse the same copy every week
- Name the location, neighborhood, or service context when appropriate
- Avoid generic slogans that could belong to any company

## Asset Capture Workflow

After each strong job or customer win, capture:

- one photo of the setting
- one photo of the result
- one line about the problem
- one line about the solution
- one line about the customer outcome

This gives the office enough material to create stronger proof posts without chasing the field team for details days later.

## Review Cadence

Posts work better when they move alongside review and photo activity:

- aim for at least one new review-request wave per week
- reply to recent reviews before publishing the next proof post
- add fresh photos in the same week so the profile moves on multiple fronts

## Failure Modes

- posting four promotional messages in a row
- using weak photos with no local or service context
- publishing generic “happy Monday” filler
- posting without matching the language to real services or local demand
- letting months go by with no visible activity, then dumping several posts at once

## Monthly Review

- Which lane generated the strongest engagement or calls?
- Which services are underrepresented on the profile?
- Are photos and reviews reinforcing the same trust story as the posts?
- What should next month emphasize based on seasonality and sales priorities?