Best family law marketing & 24/7 client intakeFive names on her list. She books the one that answers.
The best family law marketing only pays off when someone picks up. People call about a divorce late at night, often from a parked car or a bathroom with the fan on, and they will not leave the story on a voicemail. Our AI intake line answers every call, asks if it is safe to call or text back and books the consultation.
AI intake line from $449/month, free setup, no contractFull family law firm system from $995/month
A calm voice answers, whatever the hour.
Sunday night, on her phone
- 9:52 PM
The firm at the top of the map
Rings out. The voicemail box is full.
- 10:06 PM
The firm her sister used
A recording: “Our office opens Monday at nine.”
- 10:19 PM
The firm with the most reviews
Press 1, press 2, press 4 to leave a message. She hangs up before 4.
- 10:47 PM
Your firm
Voicemail. She says nothing and hangs up. Someone is upstairs.
Answered on the second ring. “Take your time.” Safe to text her back: yes. Papers came on Friday. Consultation booked for Tuesday, 9:30 AM.
- 11:06 PM
The firm with a night line
Answered by an overnight service. Consultation booked for Monday, 8:30 AM. She is booked, and not with you.
She never dials this one. Her list ended with you.
Monday, 9 AM. Your team has no message to return. Her consultation is with someone else.
Monday, 9 AM. Tuesday's consultation is on your calendar, with a note: text only.
Nobody tells a voicemail about their divorce. They hang up and dial the next name.
She has thought about this for months. Tonight something tipped it: an argument, a message she was never meant to see, a letter from the other side's lawyer. The kids are asleep. She is on the stairs, or in the car in the driveway, or in the bathroom with the fan on.
She can't say all of that to a machine, and not with someone maybe in the next room. So she hangs up. You never see a missed message, because there wasn't one. She just moves down her list.
Your line answers every one of those calls, at any hour, from $449 a month with free setup (normally $1,495). See how the first minute goes.
4 in 10 answered the phone
In 2024, researchers working for Clio phoned 500 US law firms with a prospective client's questions. Four in ten picked up. Nearly half neither answered nor called back. Clio Legal Trends Report 2024, as reported by 2Civility.
Family law marketing, end to end
From “divorce lawyer near me”
to the signed retainer.
The phone sits in the middle, because that is where a family law firm wins or loses the person. Around it we cover each step she takes with your firm, from the first search to the review after her matter closes.
- Get foundMaps and listings for divorce, custody and family lawyer searches in your cities.
- Get noticedShort videos of your lawyers answering the questions people ask before they call.
- Get chosenA page for each situation, your lawyers' faces and what a consultation costs.
- Get answeredEvery call picked up by a voice that is in no hurry, in the languages you serve.
- Get bookedConsultations on your calendars, urgent calls to your on-call lawyer.
- Come backRetainer reminders, client calls routed and reviews your rules allow.
Signature System
The Signature System for family law firms
Every call sorted by how long the caller can wait, safe contact details at the top of the sheet, consultations booked. Fully managed by our team, AI included. From $995/month.
Or start with one piece
- AI voice agentsFrom $449/month, free setup, no contractThe place to start if your nights, weekends and court mornings go to voicemail.See the AI voice agents
- Get Found local SEO$99/month, or $82.50/month billed yearlyFor firms that don't show up on the map for divorce and custody searches in their cities.See Get Found
- Review growthFrom $995 setup + $297/monthFor firms whose reviews trail the firms ranked above them, in request wording your rules allow.See review growth
- Smart WebsiteFrom $2,395 setup + $197/monthFor firms that want a page for each situation, connected to the phone and the calendar.See Smart Websites
- Essential Website$99/month for hosting and care, free design and buildFor a new or solo practice that just needs a professional site with practice areas and lawyer bios.See the Essential Website
Prices in USD. Essential Website includes free design and build; its monthly fee covers hosting and care. Paid website projects add deeper sales content and connected booking or enquiries. AI voice agent plans include their listed minutes. We confirm any additional software, connections and usage charges before you commit.
The first minute of the call, in the order that matters.
A generic intake script opens with “tell me what happened”. Ours opens with safety, and then asks the question only a family law firm needs to ask: is it safe to call her back on this number?
Use the list with your own staff tomorrow. Or let your line read it, in the same order, on every call.
Five things it never says
“You'll get the kids.” “You'll keep the house.”“A lawyer can go through that with you at a consultation. I can book one now.”“Child support will be about…”“Only a lawyer can work out a number, from your real figures.”“Don't move out.” “Change the locks.”“A lawyer should hear that before you decide. Let me find the first free time.”“You have thirty days to answer.”“Papers like that have dates on them. What date is on yours? I'll flag it for a lawyer.”“He can't do that.”“I'm sorry, that sounds hard. A lawyer will go through it with you.”
“Thank you for calling. I'm the firm's AI assistant, and there's no hurry. Take your time.”
Your greeting, in wording your lawyers approve. It says it is AI in the first sentence. A caller who wants a person can say so at any point.
No surprises for someone who is already frightened.
“Is anyone in danger right now?”
“Please hang up and call 911.” Then the help line your firm chooses to give.
Safety comes before paperwork, on every call.
In the United States the National Domestic Violence Hotline is 1-800-799-7233. Your firm picks the line it gives, for where you practise.
“Is it safe for us to call or text you back on this number?”
Her answer goes at the very top of the sheet. Yes. Text only. Not before six. Use the email, not this number.
The question only family law needs to ask.
A message on the wrong phone can put her in a worse spot. Your team never has to guess.
“What is the other person's full name?”
First and last, spelled out. The story waits until after the name.
Your conflict check needs the name before the details, and the other spouse may have called you first.
“What do you need help with?”
Separation or divorce, parenting time and custody, child support, spousal support, an agreement, papers she has just received, or something else, in her own words.
Sends her to the right lawyer on your team.
“Have you received any court papers? Is there a date on them?”
The date she reads out is written down exactly. Nothing is explained or advised.
A date on the papers can move her to the front of the line.
“Where do you live, and are there children?”
City and state or province. Yes or no on children. No names or ages until she is ready.
Tells you whether you can act, and keeps the first call short.
“How did you hear about us?”
A therapist, a friend, a mediator, a search, an ad, a past client.
So you know who sends you people worth thanking.
The next step
Set by your rules: a consultation booked, your on-call lawyer rung now, or a message for the morning.
See the six callers below.
Six callers. Six different clocks.
A parent whose child hasn't come home and a woman asking what a consultation costs are both calling your firm tonight. They can't wait the same length of time. You write the rules once, the line follows them on every call, and you change them whenever the practice changes.
Kids or safety
How long she can waitNow
Someone is in danger, or the other parent has not brought a child home.
Reads the safety line, then rings your on-call lawyer, then the next name on your list until someone picks up.
Just got served
How long she can waitToday
Papers arrived and there is a date on them.
Writes down the date she reads out, flags the call and offers your first open consultation, today if you have one.
Ready to hire
How long she can waitThis week
She has decided. She wants a lawyer and a time.
Asks your questions, books the next open consultation and texts her what to bring.
Just looking
How long she can waitThis week, gently
How does this work? What does a consultation cost? Do you offer payment plans?
Answers from the words you approved, offers a consultation and texts the booking link. Never pushes.
Already your client
How long she can waitSame day
Any news? Can we swap Saturday's pickup? Where do I send this bill?
Takes a message for the case manager and says when they will hear back. Stays off the new-inquiry list.
The other side, the court, a mediator
How long she can waitWhen you can
Opposing counsel, a clerk, a therapist or a mediator asking for a lawyer.
Takes the name, the firm and the matter for the right lawyer. Discusses nothing.
The rules are written in the first setup session for the AI receptionist, from $449/month, free setup, no contract.
A message says call her back. A sheet says who, what, when and how.
Firms cover the night three ways. If you want a human voice on every call, a live team gives you that and we don't. If you want every call picked up, asked the same questions in the same order and booked, that is what we build.
| Question | Message-taking service | Live intake team | Your AI intake line |
|---|---|---|---|
| Who picks up | A shared operator working from one script for many businesses | Receptionists trained in family law, shared across firms | One AI line that works for your firm and nobody else |
| Asks if it's safe to call back | Rarely | If you have trained them to | On every call, and it goes at the top of the sheet |
| What you get on Monday | A name, a number and a line or two | A filled-in intake form | A sheet, with the consultation already booked |
| Books the consultation | Usually not | Often | Yes, onto your lawyers' calendars |
| A busy Sunday night | Callers hold their turn | Depends on who is working that night | Many calls answered at once |
| A person's voice | Always a person | Always a person | Only if she asks. Your rule sends her to the on-call lawyer or a first callback. |
| What it costs | Per minute or per call, often with a monthly allowance | Per call or per hour of coverage | From $449 a month with free setup (normally $1,495); minutes of calls included in the plan |
Native speech-to-speech voice AI
- GPT Realtime by OpenAI
- Gemini by Google
GPT Realtime A divorce takes months. The calls don't stop when she signs.
Once a client is with you, the phone rings with questions, not new cases. If they land on the same line as new inquiries, your front desk spends the morning on status calls and misses the woman who was ready to hire.
The line keeps them apart. Clients get a message to their case manager and a promise of when they will hear back. New inquiries get a consultation.
“Has the other side answered yet?”
A message for the case manager, and a promise of when she will hear back.
“Can we swap Saturday's pickup?”
“I can't decide that. I'll pass it to your lawyer's team today.” Nothing is agreed on the phone.
“My ex just sent me a text. What do I do?”
A message marked for a lawyer. If anyone is unsafe, the safety line comes first.
“How do I pay my invoice?”
Your billing answer, in your words, and a message if she needs a person.
“Your office asked for my bank statements.”
Where to send them, exactly as your team wants them sent.
From the call to the signed retainer, and what she brings in the folder.
A booked consultation is not a signed retainer. People come to you in a hard month, and a hard month makes them forget. A short text in your firm's voice, sent only the way she said is safe, keeps each step moving without anyone on your team chasing.
As the call ends
A text with the time, the lawyer's name and the folder list, sent only the way she said is safe.
The day before
A short reminder and an easy way to move the time, so a hard week does not become a missed consultation.
The morning of
The address or the video link, and who is calling whom.
After she meets your lawyer
Your team sends the retainer. If it is not signed, reminders go out on the days you pick and stop the moment it is.
When the matter closes
A review request, worded the way your rules allow.
Text message · Sunday 10:58 PM
Hi Dana, this is the intake line at Reyes Family Law. Your consultation is Tuesday at 9:30 AM by phone with Priya Reyes. You asked us to text only, so we will. Tap for what to have handy. Reply C to confirm or R to pick another time. Reply STOP to opt out.
C
Confirmed. Priya Reyes will call you Tuesday at 9:30 AM.
Bring to your consultation
- Photo ID
- The date you married or moved in together, and the date you separated
- Any court papers or letters you have been sent
- Your last two tax returns or notices of assessment
- Recent pay stubs, yours and theirs if you have them
- A list of bank accounts, debts, the home, cars and retirement savings
- Any agreement or court order that already exists
- The children's names, birth dates and where they sleep now
Your list will differ. We write yours in the first session.
Consultation reminders and retainer follow-up run in the Signature System for family law firms, from $995/month. Review requests also stand alone: review growth, from $995 setup + $297/month.
Where family law clients come from, and the number to watch.
Agencies that serve family law firms sell calls: search ads, Local Services Ads and map rankings. The good ones report cost per signed retainer, because a call only pays once it turns into a client. We don't run your ads. We make sure the calls you already pay for get answered and booked.
| Where she finds you | What she expects | What wins her |
|---|---|---|
| “Divorce lawyer near me” on a phone | A firm that picks up and can see her soon. | An answer at any hour, and hours on your profile that are true. |
| Paid ads and Local Services Ads | Someone to answer. She tapped call. | You paid for the tap. Voicemail wastes it. |
| Therapists, mediators, financial planners and accountants | To be treated as a trusted introduction, and to be told it went well. | Every referral source written on the sheet, so you know who is sending people your way. |
| A friend or a past client | The same kind voice her friend described. | A first call that sounds like your firm on its best day. |
| Your website at night | A number that works and a form that gets read. | One line behind both, so the form and the phone reach the same place. |
Three numbers, from last month's phone log and calendar
- Calls answered live
- Consultations booked
- Retainers signed
Divide what you spent on marketing by retainers signed. That is your cost per signed retainer. The gap between calls and answered calls is where the money went. The free Revenue Leak Diagnostic does the arithmetic using your fee, not the value of the whole matter.
The calls that cost nothing
Someone searches “family lawyer near me” and rings one of the first firms on the map. Set your main category to divorce or family law, list each matter you take as a service, keep your hours true and post real photos of your lawyers. Get Found keeps your profile and listings right every month, $99 a month. Run the free Google check to see where you stand.
Reviews, carefully
People choosing a family lawyer read reviews closely, and clients in these matters can be reluctant to post one. Review growth, from $995 setup + $297/month, asks at the right moment, in wording your rules allow, and never to anyone who asked for no contact.
The phone comes in waves. Plan for two of them.
In a University of Washington study of divorce filings in Washington state from 2001 to 2015, filings peaked every year in March and August, in the weeks after the winter and summer holidays. Read the study. Other states and provinces may run differently. Look at your own inquiry log across last year and mark your months.
A wave is when a two-person front desk runs out of hands. Your line answers every call at once, so a busy week in March looks like any other week.
- Jan
- Feb
- MarPeak
- Apr
- May
- Jun
- Jul
- AugPeak
- Sep
- Oct
- Nov
- Dec
Your website, for the person reading in secret.
She reads with the sound off and a thumb ready to switch screens if someone walks in. The site matters less than the phone, but it decides whether she calls you or the next firm. Give her what she came for in the first few seconds.
What it needs
- Your number at the top, with “answered day and night” beside it
- A page for each situation: divorce, parenting time, support, agreements, mediation
- What a consultation costs, how long it lasts and what happens next
- Plain words first. The legal terms can wait lower down
- A button that takes her off the page fast
What it can skip
- Gavels, scales and photos of a couple back to back
- A “tell us your story” box that goes to an inbox nobody watches at night
- A long biography before the phone number
- Pages that promise outcomes
- Pop-ups that ask for her email before she has read a word
The Essential Website includes free agency design and build, with $99 a month for hosting, SSL and care. A Smart Website that ties into the phone and the calendar is from $2,395 setup + $197/month. Ask us to add the quick-exit button.
How we set it up.
One working session
With your managing lawyer or intake lead: the matters you take, the places, who is on call, how long a consultation runs, what it costs and when your office is really open.
Every word approved
The greeting, the safety line, the fee line and the way you say no are read back to you and signed off before the first real call.
Calendars and the on-call phone
Consultations book into the times your lawyers open. Urgent calls ring the numbers you give us, in the order you choose.
Test calls, then live
We make every call on the test sheet first. Start with nights and weekends, then add court mornings and lunch hours, when the whole office is out of reach.
A monthly listen
We play calls back with you, fix what needs fixing and change the rules as your practice changes.
The test sheet
Every call on this list is made before a real caller reaches your line.
- A caller who whispers and won't give her name
- “Is it safe to leave a message?” answered with a no
- Someone crying who can't get the words out
- A caller who says she is in danger right now
- Papers served, with a date this week
- The other person's name matches a current client
- “Am I going to lose my kids?”
- A client asking to swap the weekend pickup
- Opposing counsel asking for the lawyer
- A caller who speaks French or Spanish
- Three calls at the same moment
After launch we compare your own call log and consultation calendar, before and after, so you see the change in your own records.
What stays with your lawyers
- Whether to take the matter, and the conflict check
- Every word of legal advice
- Parenting, support and property questions
- Deadlines and court dates
- The retainer and the fee agreement
- Talking to the other side
The line answers, sorts and books. Your lawyers practise law.
Questions family law firms ask us.
Straight answers. If yours isn't here, ask us on a call.
How much does family law marketing cost with you?
It depends on where you start. Start with the phone: the AI receptionist is from $449 a month with free setup (normally $1,495), no contract, with minutes of calls included in the plan. The Signature System for family law firms, where we run the intake, consultation booking, retainer reminders and reviews for you, starts at $995 a month with setup from $5,000. Essential Website design, writing and build are free; $99 a month covers hosting, SSL and ongoing care. Prices are in US dollars.
What does the AI receptionist's starting price cover?
One main call job with one booking path, for example new divorce and custody calls at night and on weekends, sorted by your rules and booked as consultations. We map it, build it, test it and keep it running. More call jobs, such as a separate line for existing clients or for referral partners, are scoped in writing before you pay for them.
Is this a family law answering service?
It does what an answering service does: your phone answered at any hour. Then it does the intake itself. It asks whether it is safe to call back, collects the other person's name for your conflict check, books the consultation on your lawyers' calendars and leaves a sheet with everything the caller said. It works for your firm only. A message service gives you a callback to make. This gives your lawyer a consultation.
What does it say to someone who is upset?
It slows down. It says there is no hurry, asks one thing at a time and lets her finish. It does not push for the story. Your lawyers approve the greeting and the wording of every question, and you can hear it yourself on our live AI line before you decide.
Will it tell a caller what she is entitled to?
No. It never says who will get the children, what support will be, who keeps the house or how long she has to respond. It says a lawyer will go through it with her and offers the first open consultation. Those limits are part of how the line is built, not a setting someone can switch off.
What happens if a caller says she is in danger?
The line stops the intake and tells her to hang up and call 911. It then gives the help line your firm chooses; in the United States the National Domestic Violence Hotline is 1-800-799-7233. If your rules say so, it rings your on-call lawyer as well. Nothing on the line is worded to make a decision for her.
How does it know whether it is safe to leave a voicemail or send a text?
It asks. “Is it safe for us to call or text you back on this number?” is the third question on every call, and the answer goes at the top of the sheet your team reads. Your staff, your reminders and your review requests all follow it. If the answer is text only, or no messages at all, nothing goes out any other way.
How does it handle the conflict check?
It asks for the other person's full name before it asks for the story, and puts that name at the top of the sheet. Your team runs the check. Keeping the first call short also limits how much the firm hears from someone it may not be able to represent.
Will callers know they're talking to AI?
Yes. The greeting says so in the first sentence, in wording your lawyers approve. A caller who wants a person can ask at any point. Your rules decide whether that rings the on-call lawyer or books the first callback.
Can it collect the consultation fee?
It tells the caller your fee in your words and books the time. Your team collects payment the way you do today.
Can it take calls in French or Spanish?
Yes. We build and test the intake in each language you serve before launch. Calls run on native speech-to-speech models, GPT Realtime from OpenAI and Gemini from Google, which hear the caller and answer aloud directly instead of passing text back and forth.
Does it work with the professional rules where we practise?
Regulators treat an intake line like any assistant you supervise: you stay responsible for what it says and for protecting what callers tell it. We set the line up around confidentiality, supervision, advertising and unsolicited contact, and your state bar or provincial law society has the last word. Before launch we show you in writing what it does, what it never does and where calls and transcripts are kept.
Is there a contract?
The AI voice agents have no contract, so you can cancel anytime. Signature Systems start with 6 months, agreed in writing before work begins. The Essential Website and Get Found are month to month. Our team is in Toronto, and we set up intake lines for family law firms in both countries.
Tonight's call is already on its way.
Book a call and walk us through your phones: who answers at night today, what your court days look like and where new inquiries slip away. We will show you what we would switch on first and exactly what it costs. You will talk to the people who build it, led by our founder, Vikram Roy.