Auto glass marketing · websites, local SEO & bookingBe the first shop they call when the glass cracks.
Auto glass marketing that puts your shop in front of drivers the moment they search, answers the phone while your techs are on a job, and books the work. This page is our field guide to winning glass jobs. Use it yourself, or let us run it for you.
Websites from $99/month · Full systems from $995/month
Based in TorontoServing the United States and Canada
Glass jobs are won in the first ten minutes.
A cracked windshield is urgent and local. Here is what a driver does in the ten minutes after a rock hits, and what wins the job at every step.
- 0:00
A rock hits the windshield. The driver pulls out a phone and searches “windshield repair near me”.
What wins the jobBeing one of the shops in the map, with chip repair, replacement and mobile service listed.
- 1:00
They look at three shops: photos, stars, whether you come to them.
What wins the jobRecent reviews that name the job, real photos, and “mobile service” they can see.
- 2:00
They call the first one that looks ready.
What wins the jobSomeone, or something, answering. Many drivers who reach voicemail simply call the next shop.
- 3:00
They describe the damage and ask how soon.
What wins the jobFour quick questions: the vehicle, which glass, the size and spot of the damage, and where the car is.
- 5:00
They want to know it's handled.
What wins the jobA text with a link for a photo and a time slot, so they can stop worrying.
- 10:00
They're booked, or they've moved on.
What wins the jobA confirmed time, and a reminder the day before.
Auto glass marketing, end to end
From “windshield replacement near me”
to the next fleet job.
We cover every step a driver or fleet manager takes with your shop, so a cracked-windshield search becomes a booked job, and a good job becomes the next referral.
- Get foundMaps and listings for chip repair, replacement and mobile service.
- Get noticedShort videos of repairs and installs that show your work.
- Get chosenA page for every glass job, with reviews that name the work.
- Get answeredEvery call answered while your technicians are on a job.
- Get bookedVehicle, glass and address taken down, then booked into your day.
- Come backFleet follow-up and review requests after every job.
Signature System
The Signature System for auto glass shops
Your website, Google listings, phone answering, mobile and shop booking, storm-day replies and fleet follow-up, built as one system for your shop and looked after by our team every month. Fully managed by our team, AI included. From $995/month.
Or start with one piece
- Essential Website$99/month, no setup feeFor shops that just need a professional site with services, service area and reviews.See the Essential Website
- Get Found local SEO$99/month, or $82.50/month billed yearlyFor shops that are hard to find on Google Maps.See Get Found
- Smart WebsiteFrom $2,395 setup + $197/monthFor shops that want a custom site with a page for each job, connected to booking.See Smart Websites
- AI receptionistFrom $1,495 setup + $497/monthFor shops sending calls to voicemail while technicians work.See the AI receptionist
- Review growthFrom $995 setup + $297/monthFor shops whose review count trails the shops above them.See review growth
Prices in USD. Setup and monthly fees are listed separately; calls, texts and AI usage are billed at actual use. Each piece joins the same connected system, so you can add the next one without starting over.
Chip, crack or replace: explain it the way customers understand.
The first question every caller has is “can you fix it, or do I need a new one?” Put these plain answers on your website and in your phone script. Your technician always makes the final call.
Chip repair
A small chip can often be filled so it doesn't spread. It is quick, and it keeps the original glass.
Rule of thumb many shops use: a chip about the size of a quarter or smaller.
Crack repair
A short crack can sometimes be repaired too, if it isn't at the edge or in the driver's line of sight.
Rule of thumb many shops use: a crack shorter than a dollar bill.
Replacement
Long cracks, damage at the edge or right in front of the driver usually mean a new windshield.
Newer cars with a camera behind the windshield often need that camera recalibrated after replacement.
A Smart Website gives each of these its own page, so you show up for each search, and the request form asks for a photo of the damage.
Mobile jobs go smoothly when you ask five things first.
Most mobile surprises come from something nobody asked about. Ask these before you book, and your techs arrive ready.
Our AI receptionist asks these on every call and books the slot your rules allow.
- The address, and where the car will be parked
- Cover or a garage if it's raining or very cold
- How long the job takes, so they plan their day
- When it's safe to drive again, explained by your technician
- Payment: insurance, or paying directly
When hail hits, the phones go crazy. Have a plan ready.
The busiest days of the year are also when most calls go unanswered. Four steps keep them booked.
- 01
Switch on the storm message
Calls spike the day after hail. Have a reply ready that says you're booking storm damage and how soon.
- 02
Answer every call
Storm days are when voicemail costs the most. Make sure every caller gets a person or a booking.
- 03
Book by damage, not by order
Chips that can still be saved go first. Cracks that need replacement get a slot and a clear wait time.
- 04
Keep people posted
A short text when you're on the way, and one when the job is done, stops the follow-up calls.
Thanks for calling [Your Shop]. We're booking hail and storm damage today. Reply with a photo of the glass and your address, and we'll send you the first available time.
Fleet, dealer and insurance work fills the quiet weeks.
Account customers send repeat work if you make it easy. Give them their own page and a simple way to send the next vehicle.
- Fleets
- Local businesses with vans and trucks. They want one number, quick scheduling and one monthly invoice.
- Dealerships
- New and used lots that need glass fixed before a sale. They want fast turnaround and a simple way to send cars.
- Body shops
- Collision shops that send glass work out. They want a reliable partner who shows up when promised.
- Insurance customers
- Drivers claiming through insurance. Tell them clearly that you work with insurers, and never promise what is covered.
Five ways glass shops get found.
You don't need every channel on day one. Start with the map and your reviews; they bring the urgent jobs.
- 01
Google Business Profile and Maps
Most urgent glass jobs start with a phone search and a map. Your primary category, services (chip repair, windshield replacement, calibration if you offer it), service area, hours, photos and phone number decide whether you are even in the list. They have to be accurate everywhere a driver or an app looks.
- 02
Service pages that match the search
“Rock chip repair”, “windshield replacement”, “mobile windshield replacement” and “back glass replacement” are different searches with different buyers. Each deserves its own page that answers that job, not one services list. Area pages only earn their place when they say something true about the area.
- 03
Reviews that name the job
A review that says “they replaced my windshield in the office car park” helps the next driver more than five stars alone. Ask every customer at the moment the job is done, reply to every review, and never offer a reward for a positive one.
- 04
Fleet, dealer and body-shop accounts
Account work fills the calendar between storm weeks. It needs its own page and intake: who approves work, the vehicle list, locations and billing rules. A consumer form loses these buyers.
- 05
Short-form video and social
A fifteen-second clip of a chip repair, a before-and-after of a replacement, or a technician explaining when a crack is too long to repair. Posted to Instagram, Facebook, TikTok, YouTube Shorts and your Google profile, it shows the work before anyone calls.
Get Found keeps your Google profile and listings right every month. Run the free check to see where your shop stands today.
Questions shop owners ask us.
Straight answers. If yours is not here, ask us on a call.
How much does auto glass marketing cost?
It depends on what your shop needs. A professional website on its own is $99 a month with no setup fee. Get Found, our Google Maps and listings service, is $99 a month, or $82.50 a month billed yearly. A custom Smart Website is from $2,395 setup + $197/month. The AI receptionist starts at $1,495 to set up and $497 a month. The Signature System for auto glass shops, where we run all of it for you, starts at $995 a month. Prices are in US dollars.
I just need a good website. Can I get only that?
Yes. The Essential Website is $99 a month with no setup fee. It shows your services, the area you cover and your reviews, and it is built and hosted for you. You can add more later without starting over.
Do I have to sign a long contract?
No long contracts for the website or Get Found; they run month to month. The AI receptionist starts with a 3-month commitment so it can be set up and tuned properly. Signature Systems are agreed in writing before any work starts.
How do I get more windshield jobs from Google?
Be in the map for the searches drivers use: windshield repair, windshield replacement, chip repair and mobile windshield service. That means a complete Google profile with every service and your service area, real photos, recent reviews that mention the work, and a phone that gets answered.
Can it book mobile windshield jobs?
Yes, within your rules. It takes the vehicle, the glass, the damage and the address, then books the kind of visit you allow or passes it to you to confirm. Nothing is promised that your team has not approved.
Does it decide repair or replacement, or confirm insurance?
No. It collects photos and details so your team can decide. Your technicians decide repair or replacement, and your team confirms insurance, parts and price.
Will the AI receptionist sound like a robot?
It speaks naturally, answers the questions you approve and takes down the job. You can call it yourself and hear it before you decide.
Do you work with auto glass shops in my area?
We work with auto glass shops and mobile technicians across the United States and Canada. We are based in Toronto and set everything up remotely.
Let's make you the first call.
Book a call and tell us about your shop. We will show you where you are losing calls and jobs, what we would fix first, and exactly what it costs. You will talk to the people who build it, led by our founder, Vikram Roy.