Best auto glass marketing · websites, local SEO & bookingBe the first shop they call when the glass cracks.
Auto glass marketing that puts your shop in front of drivers the moment they search, answers the phone while your techs are on a job, and books the work. This page is our field guide to winning glass jobs. Use it yourself, or let us run it for you.
Websites from $99/month · Full systems from $995/month
Storm-day windshield calls answered and booked.
Glass jobs are won in the first ten minutes.
A cracked windshield is urgent and local. Here is what a driver does in the ten minutes after a rock hits, and what wins the job at every step.
- 0:00
A rock hits the windshield. The driver pulls out a phone and searches “windshield repair near me”.
What wins the jobBeing one of the shops in the map, with chip repair, replacement and mobile service listed.
- 1:00
They look at three shops: photos, stars, whether you come to them.
What wins the jobRecent reviews that name the job, real photos, and “mobile service” they can see.
- 2:00
They call the first one that looks ready.
What wins the jobSomeone, or something, answering. Many drivers who reach voicemail simply call the next shop.
- 3:00
They describe the damage and ask how soon.
What wins the jobFour quick questions: the vehicle, which glass, the size and spot of the damage, and where the car is.
- 5:00
They want to know it's handled.
What wins the jobA text with a link for a photo and a time slot, so they can stop worrying.
- 10:00
They're booked, or they've moved on.
What wins the jobA confirmed time, and a reminder the day before.
Auto glass marketing, end to end
From “windshield replacement near me”
to the next fleet job.
We cover every step a driver or fleet manager takes with your shop, so a cracked-windshield search becomes a booked job, and a good job becomes the next referral.
- Get foundMaps and listings for chip repair, replacement and mobile service.
- Get noticedShort videos of repairs and installs that show your work.
- Get chosenA page for every glass job, with reviews that name the work.
- Get answeredEvery call answered while your technicians are on a job.
- Get bookedVehicle, glass and address taken down, then booked into your day.
- Come backFleet follow-up and review requests after every job.
Signature System
The Signature System for auto glass shops
Mobile and shop bookings, storm-day replies, fleet follow-up, and the website and Google listing that send the calls. Fully managed by our team, AI included. From $995/month.
Or start with one piece
- Essential Website$99/month, free setupFor shops that just need a professional site with services, service area and reviews.See the Essential Website
- Get Found local SEO$99/month, or $82.50/month billed yearlyFor shops that are hard to find on Google Maps.See Get Found
- Smart WebsiteFrom $2,395 setup + $197/monthFor shops that want a custom site with a page for each job, connected to booking.See Smart Websites
- AI voice agentsFrom $449/month, free setup, no contractFor shops sending calls to voicemail while technicians work.See the AI voice agents
- Review growthFrom $995 setup + $297/monthFor shops whose review count trails the shops above them.See review growth
Prices in USD. AI voice agent plans include their minutes. For the other pieces, setup and monthly fees are listed separately, and calls, texts and AI usage are billed at actual use. Each piece joins the same connected system, so you can add the next one without starting over.
Chip, crack or replace: explain it the way customers understand.
The first question every caller has is “can you fix it, or do I need a new one?” Put these plain answers on your website and in your phone script. Your technician always makes the final call.
Chip repair
A small chip can often be filled so it doesn't spread. It is quick, and it keeps the original glass.
Rule of thumb many shops use: a chip about the size of a quarter or smaller.
Crack repair
A short crack can sometimes be repaired too, if it isn't at the edge or in the driver's line of sight.
Rule of thumb many shops use: a crack shorter than a dollar bill.
Replacement
Long cracks, damage at the edge or right in front of the driver usually mean a new windshield.
Newer cars with a camera behind the windshield often need that camera recalibrated after replacement.
A Smart Website gives each of these its own page, so you show up for each search, and the request form asks for a photo of the damage.
Ask for the photo, and ask for the right one.
A caller who says “my windshield is cracked” has told you almost nothing. Five photos tell your technician what glass to bring, whether it can be repaired and how the job will go. Ask for them in the first text, while the caller is still holding the phone.
Thanks for calling [Your Shop]. To give you an exact time, reply with three photos: the whole windshield, a close-up of the damage with a coin beside it, and the small plate at the bottom corner on the driver’s side.
- The whole windshield from outside, so the crack can be followed end to end
- A close shot of the damage with a coin beside it for size
- The small plate at the bottom corner of the windshield on the driver’s side, where the vehicle number is printed
- Behind the mirror, to show any camera housing or sensors
- Where the car is parked, and whether a truck can get next to it
Four callers, four answers.
Most glass calls are one of these. Knowing which one you have takes ten seconds, and it decides what you say next.
- The price shopper
- “How much for a windshield on a 2019 Civic?” Ask for the vehicle and the glass, give a starting figure only if you can stand behind it, and offer the earliest slot. A caller who gets a person, a number and a time books.
- “Is it covered?”
- Ask for the insurer and whether they have glass cover, and tell them you will confirm what applies. Never promise what the policy pays. Take down the claim details so your team can check.
- “Can you come today?”
- This caller has a car they need. Ask where it is, whether it is drivable, and give the earliest honest window. If today is not possible, say tomorrow and book it now.
- “The crack keeps growing”
- A crack can spread as the glass heats and cools. Ask when it started and how long it is now, and ask for a photo. It tells your technician whether the repair window is closing.
Our AI receptionist takes the vehicle, the glass, the damage and the address on every one of these calls. It never decides repair or replacement and it never confirms insurance.
Mobile jobs go smoothly when you ask five things first.
Most mobile surprises come from something nobody asked about. Ask these before you book, and your techs arrive ready.
Our AI receptionist asks these on every call and books the slot your rules allow.
- The address, and where the car will be parked
- Cover or a garage if it's raining or very cold
- How long the job takes, so they plan their day
- When it's safe to drive again, explained by your technician
- Payment: insurance, or paying directly
Three things to say before the customer drives away.
These are the questions that come back as complaints and one-star reviews when nobody said them out loud. Put them in your phone script, your confirmation text and your website.
The camera behind the glass
Many newer cars read lane lines and brake for traffic through a camera mounted at the mirror. Ask the caller if their car has one, or read it from the vehicle number.
If it does, say plainly that the camera has to be set up again after the glass goes in.
Who does the set-up
Some shops do it themselves, some send the car to a partner, some send it to the dealer. Callers can hear the difference between a straight answer and a guess.
Say which one you are, and what it adds to the visit, before the price is agreed.
When it is safe to drive
The adhesive needs time to set, and how long depends on the product and the weather. Your installer knows the number for the glass going in.
Give the customer that time in one sentence and repeat it in the confirmation text.
Your technician sets the rules on every one of these. The website and the phone only say them the same way, every time.
When hail hits, the phones go crazy. Have a plan ready.
The busiest days of the year are also when most calls go unanswered. Four steps keep them booked.
- 01
Switch on the storm message
Calls spike the day after hail. Have a reply ready that says you're booking storm damage and how soon.
- 02
Answer every call
Storm days are when voicemail costs the most. Make sure every caller gets a person or a booking.
- 03
Book by damage, not by order
Chips that can still be saved go first. Cracks that need replacement get a slot and a clear wait time.
- 04
Keep people posted
A short text when you're on the way, and one when the job is done, stops the follow-up calls.
Thanks for calling [Your Shop]. We're booking hail and storm damage today. Reply with a photo of the glass and your address, and we'll send you the first available time.
Fleet, dealer and insurance work fills the quiet weeks.
Account customers send repeat work if you make it easy. Give them their own page and a simple way to send the next vehicle.
- Fleets
- Local businesses with vans and trucks. They want one number, quick scheduling and one monthly invoice.
- Dealerships
- New and used lots that need glass fixed before a sale. They want fast turnaround and a simple way to send cars.
- Body shops
- Collision shops that send glass work out. They want a reliable partner who shows up when promised.
- Insurance customers
- Drivers claiming through insurance. Tell them clearly that you work with insurers, and never promise what is covered.
Three texts that save you a dozen calls.
A customer waiting for a technician checks their phone more than they check the road. Give them the news before they have to ask for it, and your dispatcher spends the day booking instead of answering the same question.
You can send these from any phone. Our review growth service sends the last one and drafts replies in your voice for you to approve.
You are booked for [day] at [time] at [address]. Please leave the car where a technician can reach both sides. If it rains we will call you to move the time, not cancel.
[Technician] is on the way and will be with you in about [minutes]. Please have the keys handy. They will walk you through the job before they start.
All finished. The adhesive needs [time] before the car is ready to drive, so please wait until then. If you have a moment, a review that names the job helps the next driver: [link]
Five ways glass shops get found.
You don't need every channel on day one. Start with the map and your reviews; they bring the urgent jobs.
- 01
Google Business Profile and Maps
Most urgent glass jobs start with a phone search and a map. Your primary category, services (chip repair, windshield replacement, calibration if you offer it), service area, hours, photos and phone number decide whether you are even in the list. They have to be accurate everywhere a driver or an app looks.
- 02
Service pages that match the search
“Rock chip repair”, “windshield replacement”, “mobile windshield replacement” and “back glass replacement” are different searches with different buyers. Each deserves its own page that answers that job, not one services list. Area pages only earn their place when they say something true about the area.
- 03
Reviews that name the job
A review that says “they replaced my windshield in the office car park” helps the next driver more than five stars alone. Ask every customer at the moment the job is done, reply to every review, and never offer a reward for a positive one.
- 04
Fleet, dealer and body-shop accounts
Account work fills the calendar between storm weeks. It needs its own page and intake: who approves work, the vehicle list, locations and billing rules. A consumer form loses these buyers.
- 05
Short-form video and social
A fifteen-second clip of a chip repair, a before-and-after of a replacement, or a technician explaining when a crack is too long to repair. Posted to Instagram, Facebook, TikTok, YouTube Shorts and your Google profile, it shows the work before anyone calls.
Get Found keeps your Google profile and listings right every month. Run the free check to see where your shop stands today.
Questions shop owners ask us.
Straight answers. If yours is not here, ask us on a call.
How much does auto glass marketing cost?
It depends on what your shop needs. A professional website on its own is $99 a month with free setup. A custom Smart Website is from $2,395 setup + $197/month. The AI voice agents start at $449 a month with free setup and no contract. The Signature System for auto glass shops, where we run all of it for you, starts at $995 a month. Prices are in US dollars.
How can an independent glass shop compete with Safelite and the national chains?
Be the shop that answers, quotes fast and shows up where the driver is already looking. National chains win on name and advertising. An independent wins on a person picking up, a clear price and time, a mobile visit that fits the day, and local reviews that mention the work. Set up your Google profile and website for windshield repair and replacement in your own towns, ask for photos by text, and make sure no call goes to voicemail. We build and run that system for glass shops.
I just need a good website. Can I get only that?
Yes. The Essential Website is $99 a month with free setup. It shows your services, the area you cover and your reviews, and it is built and hosted for you. You can add more later without starting over.
Do I have to sign a long contract?
No long contracts for the website or Get Found; they run month to month. The AI voice agents are month to month too, with no contract and free setup. Signature Systems are agreed in writing before any work starts.
How do I get more windshield jobs from Google?
Be in the map for the searches drivers use: windshield repair, windshield replacement, chip repair and mobile windshield service. That means a complete Google profile with every service and your service area, real photos, recent reviews that mention the work, and a phone that gets answered.
Can it book mobile windshield jobs?
Yes, within your rules. It takes the vehicle, the glass, the damage and the address, then books the kind of visit you allow or passes it to you to confirm. Nothing is promised that your team has not approved.
Does it decide repair or replacement, or confirm insurance?
No. It collects photos and details so your team can decide. Your technicians decide repair or replacement, and your team confirms insurance, parts and price.
Will the AI receptionist sound like a robot?
It speaks naturally, answers the questions you approve and takes down the job. You can call it yourself and hear it before you decide.
What should I ask a caller about their windshield?
The vehicle, which piece of glass, how big the damage is and where it sits, whether the car is drivable, and where it is parked. Ask for photos in the same text. With those five, your technician knows what to bring and your dispatcher can give a real time.
How do I handle a caller who only wants a price?
Ask for the vehicle and the glass, give a starting figure only if you can stand behind it, and offer the first slot you can honestly keep. Callers who get a person, a number and a time usually book. Callers who reach voicemail call the next shop.
Should my website talk about camera calibration?
Yes, in plain words. Say which cars need it, whether you do it yourself or send it out, and what it adds to the visit. Drivers of newer cars search for it, and a straight answer separates you from shops that skip the subject.
What happens when a customer drives off too soon?
It starts with the confirmation text. Say how long the adhesive needs, in one sentence, and repeat it at the end of the job. Your installer knows the time for the product and the weather, so the wording is yours to set.
Do you work with auto glass shops in my area?
We work with auto glass shops and mobile technicians across the United States and Canada. We are based in Toronto and set everything up remotely.
Let's make you the first call.
Book a call and tell us about your shop. We will show you where you are losing calls and jobs, what we would fix first, and exactly what it costs. You will talk to the people who build it, led by our founder, Vikram Roy.