Best marketing for therapists & counselorsFour questions decide whether she writes. Answer them before she has to ask.
The best marketing for therapists is small and calm: a website and Google profile that answer the four questions every new client asks before she writes, are you taking clients, what does it cost, how do sessions work and can I talk to you first, with no review requests and nothing clinical.
Start small: a website we design and build free, then $99 a month for hosting and care, or Local Ranking Accelerator from $99 a month.Your first consultation is free. We will tell you what would help most.
A small first step, built to sound like you.
Before she writes, she asks herself
Where the answer lives
One plain line at the top of every page and in your Google profile: “Accepting new clients. Evening sessions available.” Update it when it changes.
If it is missingShe assumes you are full and moves on to the next profile. You never learn she looked.
If it is answeredShe knows she can write, and she writes.
Where the answer lives
A short “Fees and insurance” section: the plans you accept, your session fee, whether you offer a sliding scale and whether you provide a receipt for reimbursement.
If it is missingWorry about cost ends the search quietly. People do not ask a stranger what therapy costs.
If it is answeredShe can decide whether she can afford to start, without asking.
Where the answer lives
A “Sessions” section: video, in person or both, which states or provinces you are licensed in, and the area you serve. If you work from home, your address stays off the page.
If it is missingShe cannot tell whether you can see her at all, so she picks someone whose page says so.
If it is answeredShe knows how the sessions will work and that you can work with her.
Where the answer lives
A free fifteen-minute consultation, bookable online or by a short form that asks only for a name, a way to reach her and a good time. Nothing clinical.
If it is missingReaching out is the hardest step. A long intake form or a blank contact page makes it harder.
If it is answeredThe first step is small enough to take tonight.
The phone service for group practices runs on voice AI fromGPT Realtimeby OpenAIGeminiby Google
GPT RealtimeWhat a therapy practice needs
Five things that help the right clients find you. Pick what you need.
You're in session for most of the day. These are the things therapists ask us for most, in plain words. Most start with one or two, and every one works on its own.
“My website doesn't say what a new client needs to know.”
A website that answers the four questions
A clean site that says who you help, how it works, what it costs and how to start, with a contact form on every page. We design and build it free.
- Essential Website$99/month for hosting and care, free design and build
“I want more of the clients I'm best at helping.”
A page for the clients you want
A page built around the people and the concerns you most want to help, so the right clients reach out.
We scope it with you on a free call.
Book a free consultation“New clients don't find me when they search for a therapist near them.”
Found on Google
Your profile and listings set up right, so people nearby find you when they search for a therapist.
- Local Ranking Accelerator$99/month, or $82.50/month billed yearly
“I'm in session when the phone rings.”
Calls answered with care
An AI phone service answers from the facts you approve, says plainly that it is AI and books the first call. It never counsels.
- AI voice agentsFrom $449/month, free setup, no contract
“Inquiries come by email, form and phone, and some get lost.”
One place for every inquiry
Forms, calls and messages land in one inbox, and new clients can book a short first call.
- Client intake & bookingScoped for your business on a free consultation
Not sure which ones you need? Tell us how new clients reach you today and we'll suggest what fits, and what it costs, on a free call.
Book a free consultationYou are in session for fifty minutes. She is deciding right now.
Someone looking for a therapist is rarely in a hurry to talk and always in a hurry to find out. She looks at four or five profiles in one sitting. She is looking for the same four things on each one. The ones that answer them are the ones she writes to. The rest she closes, and you never know.
You cannot answer a phone in the middle of a session, and a new client rarely wants to leave a voicemail anyway. So the front door of your practice is your page and your Google profile. Both should say, in plain words, who you help, whether you are taking new clients, what it costs and how to take the first small step.
Pick a question above and see where its answer belongs and what happens when it is missing. This is a small project, not a marketing overhaul, and it is sold that way.
Therapy practice marketing, end to end
From “therapist near me”
to the first call.
We cover every step a prospective client takes with your practice, so a search becomes a first call, gently and in your voice.
- Get foundMaps and listings for therapist and each concern you treat.
- Get chosenA website that answers the questions a new client asks.
- Get the replyInquiries answered with care, even in session.
- Get bookedA short first call on your calendar.
Signature System
The Signature System for therapy practices
Your website, Google listings and inquiry handling, put together for your practice and looked after by our team. Not sure what you need? We scope the right mix with you on a free call and tell you exactly what it costs.
The page
Six blocks. Most good therapist pages are the same six, in different voices.
A good page is short and calm and answers in the order a nervous reader needs. We draft it from these six blocks and you rewrite anything that does not sound like you. Nothing on it is clinical, and nothing promises an outcome.
The top line
Who you help, in plain words, and whether you are accepting new clients today.
How it works here
What a first session is like, in a few calm sentences. Telehealth, in person or both.
Fees and insurance
Plans accepted, your fee, a sliding scale if you offer one, and what to expect for reimbursement.
About you
Training, license and approach, in a voice that sounds like the person she will meet.
Book a free consultation
A button that opens a calendar or a short form. A name, a way to reach her and a good time.
Crisis note
A short line saying this is not an emergency service, and where to turn: 988 in the United States and Canada.
A page like this is the Essential Website: agency design and build are free, with $99 a month for hosting, SSL and care.
“Accepting new clients” needs a next step that works.
In a group practice, one clinician may have openings while another has a waitlist. The Quiet Protocol builds therapist websites around those differences, with profiles and contact routes your intake coordinator can keep accurate.
- An opening
- Link the clinician’s profile to the right service, location and consultation route. Show whether the visitor is requesting a time or confirming one.
- No opening
- Say so before the visitor reaches an empty calendar. Offer a waitlist request only if your practice manages one, explain who replies and avoid promising a start date you cannot give.
- Unsure who to choose
- Provide a short route to the intake coordinator. Ask about practical fit, such as location, session format and availability. Leave clinical history for your approved intake process.
A group-practice website needs more than a row of headshots.
Someone may know they want evening sessions without knowing which clinician to choose. TQP builds a team page that makes the practical differences clear, then gives each clinician space to sound like themselves.
- Make profiles comparable. Collect the real photo, credentials, approved description of the people they work with, languages, session format, locations and jurisdictions served. Explain fees and payment arrangements; the practice still checks each visitor's coverage.
- Keep the person's choice attached. A request from a clinician's profile should name that clinician for intake. Give an unsure visitor a route to the coordinator. A website filter helps someone browse; it does not assess their needs or decide a clinical match.
- Keep the team current. Name who tells us about new clinicians, leave, changed fees and closed lists. Update the profile, team listing and contact route together. Show a managed waitlist only where your practice actually offers one.
Before launch, try a request for one clinician, a visitor who has no preference and a profile with no openings. Check the acknowledgement and the coordinator's receiving record. Keep clinical history in your approved intake system.
Bring your clinician list and how intake assigns enquiries. We can start with a clear team page and profiles within the agreed page allowance. Filters, extra profiles and connected routing are scoped to the practice; your existing portal can remain the next step.
Check the whole journey: open a clinician’s page on your phone, follow the button and read the acknowledgement. Does it match that clinician’s availability? Name the person on your team who will tell us when it changes.
Keep the practice software you already use. A simple website can link to its existing portal. Embedded booking, routing and other connections are checked and quoted separately through a Smart Website. Plan your therapist website and first enquiry with us.
Your Google profile is a second front door. It should agree with the first.
Many people find a therapist by searching a map before they ever see a website. Your profile should say the same things as your page: that you are accepting clients, that you offer telehealth, which states or provinces you serve and how to book. A profile that says one thing and a page that says another makes her trust neither.
First, check eligibility. An online-only practice that never meets clients in person is not eligible for a Google Business Profile. If you receive clients at a practice or visit them in person, check the rules for that arrangement. Do not create an office or service area just to appear on the map. For telehealth-only work, start with a clear website and relevant professional listings.
For eligible practices, Local Ranking Accelerator keeps your profile and listings right every month, $99 a month, or $82.50 a month billed yearly. Run the free Google check to see where you stand.
- Category
Psychotherapist, Counselor or the one that matches your license. Not the broadest one.
- Accepting clients
Say it in the description and keep it current.
- Telehealth and area
State that you offer video sessions and which states or provinces you serve.
- In-person location
Use the real location where you meet clients, subject to profile eligibility. A service area is for visiting clients at their locations, not a substitute address for online sessions.
- Booking link
A link to the consultation page, not to a homepage.
The one thing we do not sell you. A review machine.
Most local businesses grow by asking happy customers for reviews. Therapy is different. The APA ethics code says psychologists do not solicit testimonials from current therapy clients (APA), and other professions have similar rules. Check your own board's.
So we do not build review-request automation for therapists. We spend that effort on what you are allowed to control: an accurate profile, a page that explains how therapy works with you and a first step that is easy to take. If a former client chooses to write something on their own, we help you reply without confirming that they were ever a client.
Group practices
With a front desk, the phone matters. The crisis line comes first.
A practice with several clinicians gets intake calls all day: do you take my insurance, are you accepting clients, can I book a first session. The receptionist answers from the facts you approve and books from the calendar you set. A call that sounds like a crisis is different. It reads your crisis line first, in your words: call or text 988 in the United States (988 Lifeline) or in Canada (9-8-8), or 911 in an emergency.
| The call | What the phone does | Who hears |
|---|---|---|
| “Do you take my insurance? Are you taking new clients?” | Answers from the facts you approved and offers a consultation. Writes the details on an intake card. | Intake coordinator |
| “I’d like to book a first session.” | Offers open times for the clinician you set and books the first session or consultation. | Intake coordinator |
| “Can I switch to a different therapist?” | Writes down the request and the contact details. Says the coordinator will call. Never discusses the clinical relationship. | Practice manager |
| “I need to cancel tomorrow’s session.” | Takes the cancellation and the time, follows your policy wording and tells the clinician. | Front desk |
| A caller says they are in crisis, or mentions harming themselves. | Reads your crisis line first, in your words: call or text 988, or 911 in an emergency. Alerts your on-call clinician if you have one. Never judges or counsels. | On-call clinician |
It never counsels, never judges and never discusses a client's care.
How it works.
A free consultation
Tell us how clients reach you today. We tell you what would help most and what it costs.
We set it up
We build, connect and test everything. You see it and approve it before it goes live.
You're live
Your website brings in inquiries and your Google profile helps new clients find you. Your sessions stay yours.
Questions therapists ask us.
Straight answers. If yours is not here, ask us on a call.
How much does it cost to get started?
Your first consultation is free. After that you can start small: an Essential Website we design and build free, then $99 a month for hosting, SSL and care, or Local Ranking Accelerator from $99 a month, or an AI phone service from $449 a month with free setup (normally $1,495) and no contract. Larger projects are scoped with you on the call, and we tell you the cost before you commit. Prices are in US dollars.
What does a therapy practice need?
Most practices need a few things: a website that answers the four questions a new client asks, a strong Google profile, a page for the clients you most want to help and one place for every inquiry. The phone matters more once you have a front desk or several clinicians. Most start with one or two. We suggest what fits on the free consultation.
Is the consultation really free?
Yes. You tell us how new clients find you today, we tell you what would help most and what it costs, and there is no obligation. You talk to the people who build the work, led by our founder.
Do I need the phone service, or is a website enough?
For a solo practice, the website and your Google profile do most of the work, because a new client usually writes before she calls. The phone matters more once you have a front desk or several clinicians. Start small and add what you need.
Will you ask my clients for reviews?
No. The APA ethics code says psychologists do not solicit testimonials from current therapy clients, and other professions have similar rules. Check your own board's. We do not build a review-request machine for therapists.
What about HIPAA and patient privacy?
Patient calls, forms and texts carry health information. Our platform can be set up to support HIPAA, and before launch we write down where recordings, messages and forms are stored, who may open them and which agreements your practice needs, a business associate agreement among them. Compliance stays your practice's responsibility. In Canada the same talk covers federal and provincial privacy law.
What does the phone say if someone is in crisis?
It says so plainly: if you are in danger or in crisis, call 911 or your local crisis line. It never assesses or counsels. It passes a note to your team.
Will callers know they are talking to AI?
Yes. The greeting says so in your wording. A caller can ask for a person at any time.
Is there a contract?
The Essential Website and Local Ranking Accelerator run month to month. The AI phone service has no contract. Larger projects are agreed in writing before work begins.
Let's make the first step easy.
Book a free consultation and tell us how clients reach you today. We will show you what we would switch on first and what it costs. You will talk to the people who build it, led by our founder, Vikram Roy.