Your firm looks closed
in February.

Possibly not, and we would rather establish that before you pay us anything. Google requires a business to have either a physical location clients can visit or to travel to clients, and it does not accept post office boxes or remote mailboxes as a location. A practice that serves clients entirely over video and email from a home the partners do not want published usually does not qualify. Some firms in that position have used a virtual office address, and we do not recommend it, because the profile is then resting on something that can be removed. If your practice does not qualify, the useful work is elsewhere: a website that explains the practice clearly, a client intake process that captures the right context, and content that demonstrates expertise to people who are not searching on a map. We will tell you that instead of selling you a listing product you cannot use.

Not automatically. Google permits profiles for eligible public-facing individual practitioners who typically have their own customer base and can be contacted directly at the verified location during stated hours. Multiple qualifying practitioners can share a location with an organization profile; a separate firm or separate office is not always required. Support staff are not eligible as practitioners. When a sole practitioner represents a branded organization, Google recommends a shared organization/practitioner profile. We review the actual arrangements and naming rules before creating or changing records.

Choose the most specific available category that accurately describes what the practice is. Categories differ by platform and country, and a CPA designation should only be used where it applies. Additional categories and supported services can explain tax, bookkeeping or advisory work when those are genuinely offered. Category selection helps describe relevance; it does not guarantee a particular search position or type of client inquiry.

Old records can remain visible after an acquisition, so their review should be part of the handover. The acquired firm's record may still carry its old name, its old address and a phone number that now rings nowhere useful. Depending on what actually happened commercially, the right treatment differs: a closed office is handled differently from a relocated one, and a relocation is handled differently from a rename. We work through what can be corrected, consolidated or marked as moved. Some of it requires owner action or platform verification, and some of it takes time. We will tell you which parts are in our hands and which are not.

Google considers review quantity and rating among local ranking signals, but a client may reasonably prefer not to identify their accountant publicly. The answer is not to pressure clients or to buy reviews, both of which create bigger problems than they solve. It is to ask consistently, at the right moment, of the clients for whom it is appropriate, and to make it easy for the ones who are willing. That is a separate system from listing accuracy and it is not inside the Get Found monthly price. If reviews are your priority rather than listing accuracy, say so and we will point you at the right product.

The product is the same and so is the price. Nine hundred and ninety dollars a year, or ninety-nine a month, for one business location, with no setup fee and no contract. What differs is how we set it up and what we watch. Seasonal hours are handled as a scheduled task rather than something you have to remember in February. Category selection is decided against the kind of accounting work you want rather than the closest available label. Practitioner questions are worked through before profiles are created rather than after they cause duplicates. And eligibility is checked properly first, because more accounting practices fall outside the rules than most local businesses do. If your firm has several offices, or an acquisition has left records scattered under previous names, that is scoped separately rather than squeezed into the standard offer.