Roofing revenue is bimodal: a baseline of scheduled replacements and repairs ($800–$15,000 per job), punctuated by storm events that generate 3–6 months of concentrated demand worth $500,000–$3M per event for a well-positioned company. The storm-surge revenue model means that a roofing company's annual performance is largely determined by its ability to capture demand during a handful of 72-hour windows.

During a storm event, a residential roofing company receives 50–200 calls per day — 10–20x normal volume. The phone system designed for 8 calls per day collapses. The two-person office cannot answer fast enough. Calls go to voicemail. Voicemails are not returned for 24–48 hours. By then, the homeowner has already had their roof inspected by the competitor who answered on the first ring and scheduled the insurance adjuster the same afternoon.

For a roofing company generating $3M–$8M in annual revenue, storm-season call overflow represents $400,000–$1.2M in missed annual revenue. This is the most concentrated version of Signal 1 in all of trades — hundreds of $12,000–$25,000 jobs, all calling within a 72-hour window, all awarded to whoever answers first.

The Protocol installs scalable surge capacity: AI-powered call handling that can process 200+ simultaneous calls, qualify storm damage severity, schedule inspections by zone, and send homeowners a confirmation text with their assessment appointment — all within 90 seconds of the call. When the storm hits, your front door scales with the demand.