Plumbing marketing & answering serviceAnswer the burst pipe. It only calls once.
Plumbing marketing starts with the phone, because a homeowner with water on the floor calls the next plumber if nobody picks up. We set up an AI answering service that answers every call, day or night, puts the job on your board and sends real emergencies to your on-call plumber.
AI receptionist from $1,495 setup + $497/monthFull plumbing system from $995/monthCalls, texts and AI minutes are billed at actual use. Prices in USD.
Based in TorontoServing the United States and Canada
Voicemail · 6 calls, 2 messagesAnswered · 6 calls, 5 booked, 1 to on-call
- 7:12 AMPipe burst in the basement ceilingHung up, no messageMain shut off · Van 2 at 10
- 9:40 AMKitchen sink backing upVoicemail, 0:21Booked 12 PM · Van 3
- 11:05 AMPrice on a tankless heaterHung up, no messageRange given · estimate at 2
- 1:30 PMTenant, unit 4B: no hot waterVoicemail, 0:38PO taken · Van 3 at 4
- 4:55 PMToilet running all dayHung up, no messageBooked tomorrow 8 AM
- 9:48 PMSewage at the floor drainHung up, no messageOn-call plumber alerted
Answered by speech-to-speech voice AI fromGPT Realtimeby OpenAIGeminiby Google
GPT RealtimePlay back your voicemail after the first freeze.
Plumbing calls don't spread out. They land in bunches: the first hard freeze, the storm that fills every sump pit, the long weekend when the house is full. That is when your plumbers are under sinks and the office is already on a call. These are the messages that pile up, and the ones nobody leaves.
Your plumbers are under houses.
0:09
Hi, there's water coming through our kitchen ceiling from the bathroom upstairs. I'm going to try someone else. Sorry.
The phone is in the van, or in a pocket under a sink. Nobody answers with wet hands, and a homeowner watching the ceiling drip won't wait for a callback.
What answers itAnswered right away, told how to shut off the water if you approve that line, and booked into your urgent slot.
The office is on another line.
No message
Caller hung up at the greeting.
One person, four lines, the first freeze of the year. Callers who hang up never show in your voicemail, so nobody counts them.
What answers itSeveral calls are answered at the same time, so the fourth caller gets the same care as the first.
The property manager needs paperwork.
0:31
Hi, it's Karen at Northgate Property. Unit 4B has no hot water again. The invoice needs our PO. Can you call me back?
Managers bring steady work, but they want a work order, a PO number and a tenant to coordinate. A voicemail turns that into three callbacks.
What answers itIt takes the property, the unit, the tenant's number, who approves the work and the PO, then books by that account's rules.
The biggest ticket leaves a voicemail.
0:17
Hi, just wondering what you charge to put in a tankless water heater. We're getting a few quotes.
Water heaters, sewer lines and repipes never sound urgent, so they wait. The homeowner calls the next names on the list the same afternoon.
What answers itIt answers from the price ranges you approve, then books the estimate while they are still on the phone.
It's after hours.
0:14
It's almost ten at night and the basement floor drain is coming up. It's sewage. Please call me.
Nights and weekends go to voicemail, or to an answering service that takes a name and a number. By morning the job belongs to whoever picked up.
What answers itNight calls are answered and sorted by your rules. Real emergencies reach your on-call plumber with the whole story.
The on-call plumber hears everything.
0:12
Hi, the bathroom faucet has a slow drip. Not urgent, whenever you can.
A dripping faucet at 11 p.m. wakes the same person as a sewer backup. That is how good plumbers end up refusing on-call.
What answers itOnly the calls you choose wake anyone. The drip gets a slot this week.
An answering service hands you a message slip. Yours hands you the job.
For years the fix for a plumber's phone has been an answering service. A call center picks up, types a name, a number and a line about the problem, and pages whoever is on call. It beats voicemail. But the operator is answering for dozens of companies, and what reaches you is a message: one more callback to make.
Our AI receptionist answers for your company alone, on every call, 24/7, and costs about what an answering service does, not what a hire does. It runs on native speech-to-speech voice models, GPT Realtime from OpenAI and Gemini from Google, and it asks what a plumber needs before the van leaves: is the water still running, where is it coming from, can anyone reach the shut-off, how do we get in. You get the lead with its context.
While you were out
- To
- Plumbing
- From
- Mrs. Alvarez
- Phone
- (555) 013-4478
- Time
- 10:12 PM
UrgentPlease call
Water in the basement. Please call back.
- Call
- Water running. Sent to on-call.
- Caller
- Rosa Alvarez, owner. (555) 013-4478, 22 Kent Rd.
- Stopped
- Main shut off at 10:14 PM on our line. Dripping only now.
- Where
- Basement ceiling, under the upstairs bathroom.
- Safety
- Water clear of outlets and the panel. No gas smell.
- Access
- Side door. Dog in the yard.
- Fee
- After-hours fee explained and accepted.
Same caller, same basement. The questions are yours, set per call type, so your on-call plumber knows what to bring before leaving the house.
Six questions to ask any plumbing answering service
Whoever you choose, ask these before you sign. The answers tell you what your nights will look like.
How many other companies do your operators answer for?
Listen forA shared pool means your script is one of many on the operator's screen.
With our receptionistIt answers for your company only, every call, 24/7.
Will they know a sewer backup from a slow drain?
Listen forA written list of your call types, and what happens to each one.
With our receptionistYour sorting rules decide every call. You write them once, below.
Can they tell a caller my service call fee, or roughly what a water heater costs?
Listen for“We take a message and someone calls back.”
With our receptionistIt answers from the fees and price ranges you approve. It never quotes a repair nobody has seen.
Do they put the job on my board, or send me a message?
Listen forWhether a message still means a callback from your office.
With our receptionistIt books into your calendar by your rules. A direct connection to your field-service software is checked during setup, never promised blind.
What will a freeze week cost me?
Listen forA per-minute rate, a monthly minimum and what overages add up to in your busiest month.
With our receptionistFrom $1,495 setup and $497 a month. Calls, texts and AI minutes billed at actual use.
What does my on-call plumber get at 10 p.m.?
Listen forA name, a number and one line about the problem.
With our receptionistThe ticket: water running or stopped, where, safety, access and the fee the caller accepted.
Want a person on every call? A good answering service is a fair choice, and some owners keep one for the calls they want a human to take. We can set the AI up for nights and overflow only. Read the full comparison.
Plumbing marketing, end to end
From “emergency plumber near me”
to the next water heater.
The phone decides most plumbing jobs, so it sits in the middle. Around it we cover every step a customer takes with your company, from the search to the next time they need you.
- Get foundMaps and listings for drain cleaning, water heaters and emergency plumbing.
- Get noticedShort videos of real jobs: the camera inspection, the new heater, the clean install.
- Get chosenA page for each service, your number on top, reviews that name the work.
- Get answeredEvery call answered, day and night, even in a freeze.
- Get bookedEmergencies to on-call, routine work on the board, estimates to the right person.
- Come backEstimate follow-up, seasonal reminders and review requests.
Signature System
The Signature System for plumbing companies
Your phone answered day and night, emergencies sent to your on-call plumber, routine work booked, property manager accounts handled their way, water heater and sewer estimates followed up and review requests sent after every job, built as one system for your company and looked after by our team every month. Fully managed by our team, AI included. From $995/month.
Or start with one piece
- AI receptionistFrom $1,495 setup + $497/monthFor shops losing calls to voicemail while plumbers are on jobs, after hours and in a freeze. Where most plumbing companies start.See the AI receptionist
- Get Found local SEO$99/month, or $82.50/month billed yearlyFor shops that don't show up in the map for drain, water heater and emergency searches.See Get Found
- Review growthFrom $995 setup + $297/monthFor shops whose reviews trail the plumbers ranked above them.See review growth
- Smart WebsiteFrom $2,395 setup + $197/monthFor shops that want a custom site with a page for each service, connected to booking.See Smart Websites
- Essential Website$99/month, no setup feeFor shops that just need a professional site with services, service area and reviews.See the Essential Website
Prices in USD. Setup and monthly fees are listed separately; calls, texts and AI usage are billed at actual use. Each piece joins the same connected system, so you can add the next one without starting over.
The burst-pipe call, on one card.
A water call has one job before any other: stop the water. Then safety, the address, your fee and help on the way. Write it once as a call card and the receptionist follows it on every call. The notes on the right are decisions you make once.
“Is water running right now?”
If no: book the next open slot. Drips and slow leaks are not night calls unless you say they are.
First question on every water call.
“Can you safely reach your main water shut-off?”
“If you can reach it safely, turn off your main water valve. It is usually on the wall where the water line comes into the house, near the meter.”
Your wording. Leave it out if you would rather your plumber talk them through it.
“Is the water near outlets, cords or your electrical panel?”
“Please stay out of that water, and don't touch anything electrical while you are standing in it.”
Safety line, read word for word.
“Do you smell gas near the water heater?”
“Please leave the house now and call 911 or your gas company from outside.”
Booking stops. On-call is alerted.
“What's the address?”
Outside your service area, the caller hears that kindly and nothing is booked.
Service area check.
Your fee
“After-hours visits have a service fee of [your fee]. The plumber explains any repair cost before starting.”
Said the way you want it said.
Help on the way
“Our on-call plumber has your address and everything you told me, and will call you shortly.”
The ticket goes to on-call.
The AI receptionist runs this card in your words, on every call, day or night. From $1,495 setup + $497/month, calls and minutes at actual use.
Play a homeowner with a burst pipe: +1 855-916-4334Tonight, today or this week. Sort every call once.
Most on-call trouble comes from a rule nobody wrote down, so every call reaches the plumber with the phone. Start from these piles. You decide every line, and you can change them any day.
| The call | Where it goes | Who hears about it |
|---|---|---|
| Burst pipe, or water running that won't stop | On call now | On-call plumber |
| Sewage backing up into the house | On call now | On-call plumber |
| No water to the whole house | On call in a freeze, first slot otherwise | On-call plumber or the board |
| Water heater leaking | Today | The board, marked urgent |
| No hot water | First slot | The board |
| One clogged drain or toilet, the rest working | Next open slot | The board |
| Running toilet, dripping faucet | This week | The board |
| Water heater, sewer line or repipe quote | Estimate calendar | Whoever sells your big jobs |
| Backflow test or commercial maintenance | Office | Office, next morning |
| Billing, warranty and paperwork | Office | Office, next morning |
We load these rules into the receptionist, so a dripping faucet at 11 PM gets a slot this week and your on-call plumber sleeps.
When the caller doesn't own the house.
Tenants call you directly. Property managers call about five buildings at once. Some tenants are covered by a manager's account and some aren't, and getting that wrong means work you can't bill.
Write down how each account works: who may approve work, the amount your plumber can spend without a call, whether a PO is needed, and whether a tenant can book without the manager. The receptionist follows it, so the call becomes a work order your office can bill instead of three callbacks.
Restaurants, offices and other commercial accounts get their own path too: the response you promised them, the contact on site and the number to call after hours.
Account rules are part of the Signature System for plumbing companies, from $995/month, or scoped in writing as an extra call job on the AI receptionist.
Work orderTaken by phone, 1:34 PM
- Account
- Northgate Property Management
- Property
- 118 Dunmore Ave, unit 4B
- Reported by
- Karen, property manager
- Tenant
- J. Osei, (555) 012-8830, home after 3 PM
- Problem
- No hot water since this morning. Second time this month.
- Approval
- Up to $400 without a call to the manager
- PO
- 55812
- Access
- Tenant lets the plumber in. Lockbox code from the manager.
- Bill to
- Northgate, on the account
Every plumber hears “how much?” Answer it the same way every time.
Plenty of callers are shopping. If the answer is “someone will call you back”, they keep dialing. If you price flat-rate, you already have the numbers. The job is to say them the same way every time, without quoting a repair nobody has seen.
Fill in this card once. The receptionist answers from it, and says plainly that the exact price comes after your plumber looks.
Big jobs get an estimate, and the estimate gets a follow-up.
Water heaters, sewer lines and repipes go to your estimate calendar. After the visit, most quotes simply go quiet. Three short messages, approved by you and signed by the plumber who wrote the quote, keep the door open. They stop the moment the customer replies or books.
- Same dayThe quote arrives with a short thank-you from the plumber who wrote it.
- A few days laterA check-in: any questions, or would they like to pick a date?
- Before it changesA last note before the price, the season or your schedule changes.
Estimate follow-up runs in the Signature System for plumbing companies.
Phone price card fill in once
- Service call or trip fee
- After-hours, weekend and holiday fee
- Main line drain clearing
- Tank water heater, installed
- Tankless water heater, installed
- Brands you install
- Financing offered on
- Never priced by phonefor example, sewer repair before a camera inspection
Said on the phone: “That's our usual range. Your plumber confirms the exact price before starting any work.”
When the forecast says hard freeze.
Your busiest night of the winter usually comes with a day or two of warning. Use it. The same plan works for heavy rain; only the calls change.
Two days out
- Text your customers the freeze tips on the right.
- Decide who is on call, and who backs them up.
- Switch on the busy-day greeting so callers hear an honest wait.
The freeze
- Every line answered, day and night.
- Burst pipes go to on-call, with the main already shut where the caller could reach it.
- Frozen pipes with no leak are booked in order.
The thaw
- Call back every frozen-pipe customer once it warms up. Some turn into leak calls.
- Send review requests for the jobs you finished.
- Follow up on the replacement quotes you wrote that week.
Text to last year's customers
Hi from [Your Company]. Hard freeze tonight. To protect your pipes: let cold water drip from faucets on exposed pipes, open the cabinet doors under your sinks, and keep the heat at the same setting day and night. If a pipe bursts, shut off your main water valve and call us, day or night. Reply STOP to opt out.
- Heavy rainSump pumps quit and floor drains back up, often on the same night across a whole neighbourhood.
- Holiday weekendsFull houses, busy kitchens and bathrooms, and your office closed.
- MarchEPA's Fix a Leak Week. A good month to offer leak checks to last year's customers.
Leak checks are worth selling: the EPA says the average household's leaks waste more than 9,300 gallons of water a year, and nine percent of homes have leaks wasting 50 gallons or more a day (EPA WaterSense).
Then make the phone ring more.
Plumbing marketing agencies sell calls: Local Services Ads with the Google Guaranteed badge, Google Ads, SEO for the map. The good ones report cost per booked job, which is the right number, because a lead only counts once it is on the board. All of it depends on someone answering. Google's own Local Services Ads help pages list responsiveness as a ranking factor and say missed calls may count against it.
We don't run your ads. We make sure the calls you pay for get answered and booked, and we keep your Google profile right for the calls that cost nothing: someone searches “emergency plumber near me” and calls one of the first names on the map. Check these five things on your profile this week.
Get Found keeps your profile and listings right every month, $99 a month. Run the free Google check to see where you stand.
And the website?
It matters less than the phone, but it has to look like a real company. “Drain cleaning” and “water heater replacement” are different searches, so each deserves its own page with your number at the top. The Essential Website is $99 a month with no setup fee. A Smart Website connected to booking is from $2,395 setup + $197/month.
- 1CategoryPrimary category set to Plumber. Add others only for work you really take.
- 2HoursSay plainly whether you take night calls. List 24 hours only if a call really gets answered 24 hours.
- 3Call buttonYour answered number, never a line that rings out.
- 4ServicesListed one by one: drain cleaning, water heaters, sewer lines, leak repair, emergency service.
- 5PhotosYour vans, your crew and real jobs. A camera inspection and a clean install beat stock pictures.
How we set it up.
A call about your calls
Half an hour on how your phone runs today: who picks up, when it rings out, who is on call and how the board gets filled.
Your call card and price card
Greeting, service area, the stop-the-water and safety lines, fees, price ranges, accounts and who gets woken up. We draft them; you approve every line.
Test calls before any customer
We run the calls on the test sheet ourselves. Then you call it too, and read exactly what your plumber receives.
Live where it hurts most
Most plumbing shops start with nights and weekends, or overflow while the office is on the phone. You can widen it later.
Looked after every month
We listen for problems, fix what breaks and update the cards when your prices, crew or season change.
The test sheet
Every call on this list is made before a customer ever reaches your receptionist.
- Water pouring from a ceiling; the caller can reach the shut-off
- Sewage backing up at 11 PM
- One slow drain, every other fixture fine
- Tenant in unit 4B on a manager's account with a PO
- “What do you charge for a tankless heater?”
- A caller outside your service area
- “Is it safe to keep using the shower?”
After launch we compare the same numbers from your own call log, before and after, so you see the change in your records rather than in a brochure. Prefer a calculator first? The free Revenue Leak Diagnostic counts the first job only.
What stays with your team
- Every diagnosis, and whether anything is safe to use
- Final prices, and anything your price card doesn't cover
- Dispatch order and arrival times beyond your rules
- Code, permit and inspection questions
- Insurance claims and warranty decisions
- The customer relationship
The receptionist answers, sorts and books. Your plumbers still run the trade.
Questions plumbing owners ask us.
Straight answers. If yours is not here, ask us on a call.
How much does plumbing marketing cost with you?
It depends on where you start. Most plumbing companies start with the phone: the AI receptionist is from $1,495 to set up and $497 a month, with calls, texts and AI minutes billed at actual use. The Signature System for plumbing companies, where we run the phone, booking, estimate follow-up and reviews for you, starts at $995 a month with setup from $5,000. If you only need a professional website, that is $99 a month with no setup fee. Get Found, our Google Maps service, is $99 a month, or $82.50 a month billed yearly. Prices are in US dollars.
What does the starting price for the AI receptionist cover?
One main call job with one booking or on-call path, for example nights and weekends. We map it, set it up, test it and keep it running. More call jobs, such as daytime overflow or property manager accounts, are scoped in writing before you pay for them.
Is this a plumbing answering service?
It covers what a plumbing answering service covers: your phone answered day and night, and emergencies passed to your on-call plumber. Then it goes further. It works only for your company, asks the questions your plumbers need, answers approved price questions and puts the job on your schedule. An answering service hands you a message. This hands you the job.
Can it answer only after hours, or only when we're busy?
Yes. You choose: nights and weekends, overflow when every line is busy, or every call. We check your phone provider and call forwarding during setup, and test busy, unanswered and after-hours calls before launch.
What does it say when someone has a burst pipe?
What you approve. The usual lines tell the caller to shut off the main water valve if they can reach it safely, and to stay out of water near outlets or the panel. Then it takes the address, says your fee and sends the job to your on-call plumber. It never judges how bad the damage is.
Can it tell callers our prices?
Yes, from the price card you fill in: your service call fee, after-hours fee and the ranges you are happy to say, like what a tank water heater usually costs installed. It never diagnoses and never quotes a repair nobody has seen. Exact prices come from your plumber.
Will callers know they're talking to AI?
The greeting makes it clear, in the words you approve. It speaks naturally, and a caller can ask for a person at any time; you decide who that reaches and what happens if nobody can pick up. Call our live AI line and judge the voice yourself.
Can it book straight into our field-service software?
Sometimes. We look at your actual software and access before promising a direct connection. Where there isn't one, bookings and call notes still reach your team the way we agree during setup.
Can it handle tenants, landlords and property managers?
Yes, as their own path. It asks for the property, the unit, the tenant's contact, who approves the work and any PO or work order number, then books the way you promised that account. A tenant with no account is handled by your rule, for example the landlord approves first.
What AI is behind it, and can it speak Spanish or French?
It runs on native speech-to-speech voice models: GPT Realtime from OpenAI and Gemini from Google. The model hears the caller and answers in its own voice, in real time, rather than turning speech into text and reading a reply back. It can be set up for more than one language; we test real calls in each language you need before launch.
Do we need a new website first?
No. The phone comes first, and it works with the website you have. If your site is out of date, the Essential Website is $99 a month and a custom Smart Website is from $2,395 setup + $197/month.
Is there a contract?
The AI receptionist starts with a 3-month commitment so it can be set up and tuned properly. Signature Systems start with 6 months, agreed in writing before any work starts. The Essential Website and Get Found run month to month. We are based in Toronto and work with plumbing companies across the United States and Canada.
Let's answer the next freeze.
Book a call and tell us how your phone runs today. We will show you where calls are slipping, what we would switch on first, and exactly what it costs. You will talk to the people who build it, led by our founder, Vikram Roy.