/* Video marketing for service businesses. Page-scoped styles (gs-). */
.gs-page {
  --gs-ground: #f6f4ef;
  --gs-white: #ffffff;
  --gs-ink: #15171c;
  --gs-soft: #4b4f5a;
  --gs-muted: #686c77;
  --gs-rule: #dddbd4;
  --gs-blue: #2f3dc8;
  --gs-blue-deep: #222d99;
  --gs-blue-wash: #e6e8fb;
  --gs-yellow: #ffd23f;
  --gs-yellow-wash: #fff4c7;
  --gs-night: #14161d;
  color: var(--gs-ink);
  background: var(--gs-ground);
  font-family: var(--font-sans);
  font-size: 16.5px;
  line-height: 1.65;
  overflow: clip;
}
.gs-page *,
.gs-page *::before,
.gs-page *::after { box-sizing: border-box; }
.gs-page :where(h1, h2, h3, p, ol, ul, figure, dl, dd) { margin: 0; }
.gs-page :where(ol, ul) { padding: 0; list-style: none; }
.gs-page ::selection { background: var(--gs-yellow); color: var(--gs-ink); }
.gs-page a:focus-visible,
.gs-page summary:focus-visible,
.gs-page [tabindex]:focus-visible {
  outline: 2px solid var(--gs-blue);
  outline-offset: 4px;
}
.gs-page section[id] { scroll-margin-top: 130px; }
.gs-wrap { width: min(100% - 80px, 1320px); margin-inline: auto; }
.gs-visually-hidden { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }

.gs-page h1, .gs-page h2 {
  font-family: var(--font-serif);
  font-weight: 500;
  letter-spacing: -0.022em;
  text-wrap: balance;
}
.gs-page h2 { font-size: clamp(2.1rem, 3.5vw, 3.5rem); line-height: 1.06; }
.gs-page h1 em, .gs-page h2 em { font-style: italic; }
.gs-page h2 em { color: var(--gs-blue); }
.gs-page h3 { font-size: 1.08rem; font-weight: 700; line-height: 1.3; }
.gs-section { padding: clamp(72px, 9vw, 120px) 0; }
.gs-section p { max-width: 68ch; }
.gs-page p a, .gs-page figcaption a {
  color: inherit;
  text-decoration: underline;
  text-decoration-thickness: 1px;
  text-underline-offset: 3px;
}
.gs-page p a:hover { color: var(--gs-blue); }

/* Buttons */
.gs-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 14px 26px; margin-top: 24px; }
.gs-button {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  min-height: 54px;
  padding: 0 26px;
  border-radius: 999px;
  background: var(--gs-blue);
  color: #fff;
  font-weight: 700;
  font-size: 15.5px;
  text-decoration: none;
  box-shadow: 0 10px 22px -12px rgba(34, 45, 153, 0.85);
  transition: background-color 160ms ease-out, transform 160ms ease-out;
}
.gs-button:hover { background: var(--gs-blue-deep); transform: translateY(-1px); }
.gs-quiet-link { color: var(--gs-ink); font-weight: 600; font-size: 15px; text-decoration: underline; text-decoration-color: rgba(21, 23, 28, 0.3); text-underline-offset: 5px; }
.gs-quiet-link:hover { text-decoration-color: currentColor; }

/* Hero */
.gs-hero-shell {
  background: linear-gradient(180deg, #ecebfa 0%, #f1f0f5 45%, var(--gs-ground) 100%);
  padding-top: 101px;
  padding-bottom: clamp(56px, 7vw, 96px);
  border-bottom: 1px solid var(--gs-rule);
}
.gs-breadcrumb { display: flex; flex-wrap: wrap; gap: 9px; padding-top: 28px; font-size: 12.5px; color: var(--gs-soft); }
.gs-breadcrumb a { color: inherit; text-decoration: none; }
.gs-breadcrumb a:hover { color: var(--gs-ink); }
.gs-hero {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(0, 0.85fr);
  gap: clamp(32px, 5vw, 80px);
  align-items: end;
  padding: clamp(22px, 3vw, 36px) 0 clamp(28px, 3.5vw, 44px);
}
.gs-hero h1 { font-size: clamp(2.6rem, 4.4vw, 4.4rem); line-height: 1.02; }
.gs-hero .h1-kicker { color: var(--gs-blue-deep); }
.gs-h1-line { display: block; }
.gs-hero h1 em { display: block; color: var(--gs-blue); }
.gs-lede { margin-top: 18px; max-width: 58ch; font-size: 1.1rem; line-height: 1.6; color: #2a2d35; }
.gs-price { display: grid; gap: 6px; padding: 16px 20px; border-radius: 14px; background: var(--gs-white); border: 1px solid var(--gs-rule); }
.gs-price span { font-size: 1rem; }
.gs-price strong { font-weight: 700; margin-right: 6px; }
.gs-price-pick { padding: 6px 10px; margin: 0 -10px; border-radius: 8px; background: var(--gs-yellow-wash); }
.gs-price-pick em { margin-left: 6px; font-style: normal; font-size: 12px; font-weight: 800; letter-spacing: 0.04em; text-transform: uppercase; color: #7a5b00; }
.gs-price small { font-size: 13px; color: var(--gs-soft); }

/* The week calendar */
.gs-calendar { padding: 18px 18px 14px; border-radius: 18px; background: var(--gs-white); box-shadow: 0 1px 0 rgba(0, 0, 0, 0.04), 0 30px 60px -40px rgba(30, 30, 60, 0.45); }
.gs-calendar-top { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: baseline; gap: 6px 20px; padding: 0 4px 14px; border-bottom: 1px solid var(--gs-rule); }
.gs-calendar-title { font-family: var(--font-serif); font-size: 1.35rem; line-height: 1.2; }
.gs-calendar-meta { display: flex; flex-wrap: wrap; gap: 6px 14px; font-size: 13px; color: var(--gs-muted); }
.gs-handle { font-weight: 700; color: var(--gs-ink); }
.gs-week { display: grid; grid-template-columns: repeat(7, minmax(0, 1fr)); gap: 12px; padding-top: 14px; }
.gs-day { display: grid; align-content: start; gap: 8px; min-width: 0; }
.gs-day-head { display: flex; align-items: baseline; gap: 6px; font-size: 12px; font-weight: 700; color: var(--gs-muted); text-transform: uppercase; letter-spacing: 0.06em; }
.gs-day-head b { font-size: 1.2rem; letter-spacing: 0; color: var(--gs-ink); font-variant-numeric: tabular-nums; }
.gs-post { position: relative; aspect-ratio: 4 / 5; border-radius: 10px; overflow: hidden; background: var(--gs-night); isolation: isolate; }
.gs-post img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; z-index: -1; }
.gs-post-text { position: absolute; left: 0; right: 0; bottom: 0; padding: 26px 10px 10px; background: linear-gradient(180deg, transparent, rgba(10, 10, 20, 0.78)); color: #fff; }
.gs-post-text strong { display: block; font-family: var(--font-serif); font-weight: 500; font-size: 1rem; line-height: 1.15; }
.gs-kind-card .gs-post { background: var(--gs-blue); }
.gs-kind-card:nth-child(6) .gs-post { background: #1f6b52; }
.gs-kind-card:nth-child(7) .gs-post { background: var(--gs-yellow); }
.gs-kind-card:nth-child(7) .gs-post-text { color: var(--gs-ink); }
.gs-kind-card .gs-post-text { inset: 0; display: grid; align-content: center; padding: 14px; background: none; }
.gs-kind-card .gs-post-text strong { font-size: 1.12rem; line-height: 1.2; }
.gs-post-badge { position: absolute; top: 8px; left: 8px; display: inline-flex; align-items: center; gap: 5px; padding: 3px 8px; border-radius: 999px; background: rgba(10, 10, 20, 0.72); color: #fff; font-size: 11px; font-weight: 800; font-variant-numeric: tabular-nums; }
.gs-caption { font-size: 12.5px; line-height: 1.4; color: var(--gs-soft); }
.gs-kind { font-size: 11px; font-weight: 800; letter-spacing: 0.06em; text-transform: uppercase; color: var(--gs-blue-deep); }
.gs-platforms { display: flex; flex-wrap: wrap; gap: 3px; }
.gs-platforms li { padding: 1px 5px; border-radius: 4px; background: #eeedf2; font-size: 10px; font-weight: 800; color: var(--gs-soft); }
.gs-calendar-key { margin-top: 14px; padding-top: 10px; border-top: 1px solid var(--gs-rule); font-size: 11.5px; color: var(--gs-muted); max-width: none; }
@keyframes gs-rise {
  0% { opacity: 0; transform: translateY(10px); }
  18%, 80% { opacity: 1; transform: none; }
  100% { opacity: 0; transform: translateY(-6px); }
}

/* Jump nav */
.gs-jump { position: sticky; top: 72px; z-index: 5; background: rgba(246, 244, 239, 0.95); backdrop-filter: blur(6px); border-bottom: 1px solid var(--gs-rule); }
.gs-jump .gs-wrap { display: flex; gap: 26px; overflow-x: auto; padding: 14px 0; scrollbar-width: none; }
.gs-jump a { flex: none; font-size: 13.5px; font-weight: 600; color: var(--gs-soft); text-decoration: none; }
.gs-jump a:hover { color: var(--gs-blue); }

/* Why */
.gs-why-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 0.9fr); gap: clamp(36px, 6vw, 96px); align-items: center; }
.gs-why-grid > div:first-child > p { margin-top: 18px; color: #33363f; }
.gs-usage { padding: 26px 28px 20px; border-radius: 14px; background: var(--gs-white); border: 1px solid var(--gs-rule); }
.gs-usage-title { font-size: 12.5px; font-weight: 800; letter-spacing: 0.06em; text-transform: uppercase; color: var(--gs-soft); }
.gs-usage ul { display: grid; gap: 14px; margin-top: 18px; }
.gs-usage li { display: grid; grid-template-columns: 88px minmax(0, 1fr) 44px; gap: 12px; align-items: center; }
.gs-usage-name { font-weight: 700; font-size: 15px; }
.gs-usage-track { height: 14px; border-radius: 7px; background: #eeedf2; overflow: hidden; }
.gs-usage-bar { display: block; height: 100%; border-radius: 7px; background: var(--gs-blue); }
.gs-usage-pct { font-weight: 800; font-variant-numeric: tabular-nums; text-align: right; }
.gs-usage figcaption { margin-top: 16px; font-size: 12.5px; color: var(--gs-muted); }

/* Plans */
.gs-plans { background: var(--gs-white); border-top: 1px solid var(--gs-rule); border-bottom: 1px solid var(--gs-rule); }
.gs-plans-head, .gs-where-head, .gs-trades-head, .gs-ladder-head {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: clamp(36px, 5vw, 72px);
  align-items: end;
}
.gs-plans-head p, .gs-where-head p, .gs-trades-head p, .gs-ladder-head p { color: var(--gs-soft); }
.gs-table-scroll { margin-top: clamp(32px, 4vw, 48px); overflow-x: auto; }
.gs-table { width: 100%; min-width: 860px; border-collapse: collapse; font-size: 15px; }
.gs-table th, .gs-table td { padding: 15px 18px; text-align: left; vertical-align: top; border-bottom: 1px solid var(--gs-rule); }
.gs-table thead th { vertical-align: bottom; font-family: var(--font-serif); font-weight: 500; font-size: 1.3rem; line-height: 1.2; border-bottom: 2px solid var(--gs-ink); }
.gs-plan-price { display: block; margin-top: 4px; font-family: var(--font-sans); font-size: 15px; font-weight: 800; color: var(--gs-blue-deep); }
.gs-pick-flag { display: table; margin-bottom: 8px; padding: 3px 10px; border-radius: 999px; background: var(--gs-yellow); font-family: var(--font-sans); font-size: 11px; font-weight: 800; letter-spacing: 0.04em; text-transform: uppercase; color: var(--gs-ink); }
.gs-table tbody th { width: 18%; padding-left: 0; font-size: 14px; font-weight: 700; color: var(--gs-soft); }
.gs-col-pick { background: var(--gs-yellow-wash); }
.gs-table thead .gs-col-pick { border-radius: 12px 12px 0 0; }
.gs-plans-cta { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 20px; margin-top: 30px; max-width: none !important; }
.gs-plans-cta > span { font-size: 14.5px; color: var(--gs-soft); }

/* What counts as a video */
.gs-counts-grid { display: grid; grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr); gap: clamp(36px, 6vw, 96px); align-items: start; }
.gs-counts-grid > div > p { margin-top: 18px; color: #33363f; }
.gs-formats { display: grid; gap: 14px; }
.gs-formats > div { display: grid; grid-template-columns: minmax(0, 0.4fr) minmax(0, 1fr); gap: 18px; padding: 20px 22px; border-radius: 12px; background: var(--gs-white); border: 1px solid var(--gs-rule); }
.gs-formats dt { font-family: var(--font-serif); font-size: 1.3rem; line-height: 1.2; }
.gs-formats dt span { display: block; margin-top: 4px; font-family: var(--font-sans); font-size: 13px; font-weight: 700; color: var(--gs-muted); }
.gs-formats dd { font-size: 15px; color: #33363f; }
.gs-formats dd b { display: inline-block; margin-top: 10px; padding: 3px 10px; border-radius: 999px; font-size: 12px; }
.gs-format-counted dd b { background: var(--gs-yellow); color: var(--gs-ink); }
.gs-format-free dd b { background: #eeedf2; color: var(--gs-soft); }

/* Where posts go */
.gs-where { background: var(--gs-night); color: #dfe1e8; }
.gs-where h2 { color: #fff; }
.gs-where h2 em { color: var(--gs-yellow); }
.gs-where .gs-where-head p { color: #b9bdc9; }
.gs-where .gs-where-head a { color: #fff; }
.gs-shapes { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 20px; align-items: end; margin-top: clamp(40px, 5vw, 60px); }
.gs-shapes li { display: grid; gap: 6px; }
.gs-shape { display: grid; place-items: center; width: 100%; max-height: 260px; border: 2px solid #5d6cf0; border-radius: 10px; background: rgba(93, 108, 240, 0.12); }
.gs-shapes li:nth-child(2) .gs-shape { width: 62%; }
.gs-shapes strong { margin-top: 6px; font-size: 15px; color: #fff; }
.gs-shape-note { font-size: 13.5px; color: #b9bdc9; }

/* A month for your trade */
.gs-months { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: clamp(20px, 3vw, 36px); margin-top: clamp(36px, 5vw, 56px); }
.gs-month { display: grid; align-content: start; gap: 14px; padding-top: 16px; border-top: 3px solid var(--gs-ink); }
.gs-month-trade { font-family: var(--font-serif); font-size: 1.45rem; line-height: 1.2; }
.gs-month ol { display: grid; }
.gs-month li { display: grid; grid-template-columns: 64px minmax(0, 1fr); gap: 10px; padding: 10px 0; border-bottom: 1px solid var(--gs-rule); font-size: 15px; }
.gs-month li span { font-size: 12px; font-weight: 800; letter-spacing: 0.04em; text-transform: uppercase; color: var(--gs-blue-deep); padding-top: 2px; }
.gs-month a { display: inline-flex; align-items: center; gap: 8px; font-weight: 700; font-size: 14.5px; color: var(--gs-ink); text-decoration: none; }
.gs-month a:hover { color: var(--gs-blue); }

/* How */
.gs-how { background: var(--gs-white); border-top: 1px solid var(--gs-rule); border-bottom: 1px solid var(--gs-rule); }
.gs-how-grid { display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(0, 0.8fr); gap: clamp(36px, 6vw, 96px); align-items: start; }
.gs-steps { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 26px 32px; margin-top: 30px; counter-reset: gs-step; }
.gs-steps li { counter-increment: gs-step; position: relative; padding-top: 44px; }
.gs-steps li::before { content: counter(gs-step); position: absolute; top: 0; left: 0; width: 32px; height: 32px; display: grid; place-items: center; border-radius: 8px; background: var(--gs-blue); color: #fff; font-weight: 800; font-size: 14px; }
.gs-steps p { margin-top: 6px; font-size: 15px; color: #33363f; }
.gs-yours { padding: 26px 28px; border-radius: 14px; background: var(--gs-yellow-wash); }
.gs-yours-label { font-size: 12px; font-weight: 800; letter-spacing: 0.08em; text-transform: uppercase; color: #7a5b00; }
.gs-yours-big { margin-top: 6px; font-family: var(--font-serif); font-size: 2rem; line-height: 1.1; }
.gs-yours p + p { margin-top: 12px; font-size: 15px; color: #3d3a2c; }

/* What we don't do */
.gs-not-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(36px, 6vw, 96px); align-items: start; }
.gs-not-list { display: grid; gap: 10px; margin-top: 24px; }
.gs-not-list li { position: relative; padding-left: 30px; font-family: var(--font-serif); font-size: 1.2rem; line-height: 1.35; }
.gs-not-list li::before { content: ""; position: absolute; left: 0; top: 0.62em; width: 16px; height: 2px; background: var(--gs-ink); }
.gs-honest { display: grid; gap: 12px; margin-top: 14px; }
.gs-honest li { padding: 14px 16px; border-radius: 10px; background: var(--gs-white); border: 1px solid var(--gs-rule); font-size: 15px; }

/* Ladder */
.gs-ladder { background: var(--gs-blue-wash); }
.gs-rungs { display: grid; gap: 0; margin-top: clamp(36px, 5vw, 56px); counter-reset: gs-rung; }
.gs-rungs li { counter-increment: gs-rung; display: grid; grid-template-columns: 44px minmax(0, 0.9fr) minmax(0, 1fr) minmax(0, 1fr); gap: 16px; align-items: baseline; padding: 16px 0; border-bottom: 1px solid rgba(34, 45, 153, 0.18); }
.gs-rungs li::before { content: counter(gs-rung); font-family: var(--font-serif); font-size: 1.5rem; color: var(--gs-blue); }
.gs-rung-step { font-weight: 700; }
.gs-rungs a { font-family: var(--font-serif); font-size: 1.2rem; color: var(--gs-ink); text-decoration: underline; text-decoration-color: rgba(21, 23, 28, 0.25); text-underline-offset: 4px; }
.gs-rungs a:hover { color: var(--gs-blue); }
.gs-rung-price { font-size: 14.5px; font-weight: 600; color: var(--gs-blue-deep); }

/* FAQ */
.gs-faq { background: var(--gs-white); }
.gs-faq-grid { display: grid; grid-template-columns: minmax(0, 0.7fr) minmax(0, 1.3fr); gap: clamp(36px, 6vw, 96px); align-items: start; }
.gs-faq-grid > div:first-child > p { margin-top: 14px; color: var(--gs-soft); }
.gs-faq-list details { border-bottom: 1px solid var(--gs-rule); }
.gs-faq-list details:first-child { border-top: 1px solid var(--gs-rule); }
.gs-faq-list summary { display: flex; justify-content: space-between; gap: 20px; padding: 20px 0; font-weight: 700; font-size: 1.04rem; cursor: pointer; list-style: none; }
.gs-faq-list summary::-webkit-details-marker { display: none; }
.gs-faq-list summary span { color: var(--gs-blue); font-size: 1.3rem; line-height: 1; transition: transform 200ms ease-out; }
.gs-faq-list details[open] summary span { transform: rotate(45deg); }
.gs-faq-list details p { padding: 0 0 20px; color: #33363f; }

/* Close */
.gs-close { padding: clamp(72px, 9vw, 120px) 0; background: var(--gs-night); color: #dfe1e8; }
.gs-close-grid { display: grid; grid-template-columns: minmax(0, 1.4fr) minmax(0, 0.6fr); gap: clamp(36px, 6vw, 96px); align-items: end; }
.gs-close h2 { color: #fff; }
.gs-close h2 em { color: var(--gs-yellow); }
.gs-close p { margin-top: 20px; max-width: 60ch; color: #b9bdc9; }
.gs-close .gs-button { background: #4655e6; }
.gs-close aside { display: grid; gap: 12px; }
.gs-close aside strong { font-size: 12.5px; letter-spacing: 0.05em; text-transform: uppercase; color: #9aa0ad; }
.gs-close aside a { display: flex; justify-content: space-between; gap: 12px; padding: 12px 0; border-bottom: 1px solid rgba(223, 225, 232, 0.2); color: #eef0f5; text-decoration: none; font-weight: 600; }
.gs-close aside a:hover { color: var(--gs-yellow); }

@media (max-width: 1100px) {
  .gs-hero { grid-template-columns: 1fr; align-items: start; }
  .gs-week { grid-template-columns: repeat(7, 190px); overflow-x: auto; scroll-snap-type: x mandatory; padding-bottom: 8px; }
  .gs-day { scroll-snap-align: start; }
  .gs-shapes { grid-template-columns: repeat(3, minmax(0, 1fr)); }
}

@media (max-width: 900px) {
  .gs-wrap { width: min(100% - 40px, 1320px); }
  .gs-why-grid, .gs-plans-head, .gs-where-head, .gs-trades-head, .gs-ladder-head, .gs-counts-grid,
  .gs-how-grid, .gs-not-grid, .gs-faq-grid, .gs-close-grid { grid-template-columns: 1fr; }
  .gs-months { grid-template-columns: 1fr; }
  .gs-rungs li { grid-template-columns: 34px minmax(0, 1fr); }
  .gs-rungs li > :nth-child(n + 2) { grid-column: 2; }
}

@media (max-width: 720px) {
  .gs-page { font-size: 16px; }
  .gs-hero-shell { padding-top: 76px; }
  .gs-breadcrumb { padding-top: 18px; }
  .gs-hero h1 { font-size: clamp(2.3rem, 10vw, 3rem); }
  .gs-lede { font-size: 1.02rem; }
  .gs-calendar { padding: 14px 10px 10px; margin-inline: -8px; }
  .gs-week { grid-template-columns: repeat(7, 62vw); }
  .gs-steps { grid-template-columns: 1fr; }
  .gs-formats > div { grid-template-columns: 1fr; gap: 6px; }
  .gs-shapes { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}

@media (prefers-reduced-motion: reduce) {
  .gs-page *, .gs-page *::before, .gs-page *::after { transition: none !important; animation: none !important; }
}

/* Reels in the calendar: the real clip, tap to play */
.gs-kind-reel .gs-post { aspect-ratio: 9 / 16; outline: 3px solid var(--gs-yellow); outline-offset: -3px; }
.gs-post-video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; background: var(--gs-night); }
.gs-kind-reel .gs-post-badge { pointer-events: none; z-index: 2; }
.gs-kind-reel .gs-kind { color: #7a5b00; }

/* One post, reshaped: the actual post in each frame */
.gs-shape { position: relative; overflow: hidden; }
.gs-shape img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; opacity: 0.9; }
.gs-shape-label { position: absolute; left: 8px; bottom: 8px; padding: 2px 8px; border-radius: 4px; background: rgba(20, 22, 29, 0.8); font-size: 12px; font-weight: 800; color: #fff; }
.gs-shape-text { padding: 14px; font-family: var(--font-serif); font-size: 1rem; line-height: 1.3; color: #fff; }
.gs-month-video { display: block; width: 100%; aspect-ratio: 9 / 16; object-fit: cover; border-radius: 12px; background: var(--gs-night); }
@media (max-width: 1100px) { .gs-months { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 720px) { .gs-months { grid-template-columns: 1fr; } .gs-month-video { width: 70%; } }

/* ---- Outcome-led rebuild (2026-09-28) ---- */
.gs-price-big { font-size: 1.05rem; }
.gs-price-big strong { font-family: var(--font-serif); font-size: 2.2rem; font-weight: 500; letter-spacing: -0.02em; margin-right: 2px; }

/* Hero: a wall of sample reels */
.gs-wall { padding: 18px 18px 16px; border-radius: 18px; background: var(--gs-night); box-shadow: 0 30px 60px -40px rgba(20, 20, 40, 0.6); }
.gs-wall-title { padding: 0 4px 14px; font-size: 13px; font-weight: 700; color: #c9ccd6; max-width: none; }
.gs-wall-row { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 12px; }
.gs-wall-row li { display: grid; gap: 8px; min-width: 0; }
.gs-wall-video { display: block; width: 100%; aspect-ratio: 9 / 16; object-fit: cover; border-radius: 12px; background: #000; }
.gs-wall-row li > span { font-size: 12.5px; font-weight: 700; color: #e6e8ef; }

/* What do you want your videos to do? */
.gs-goals { background: var(--gs-white); border-bottom: 1px solid var(--gs-rule); }
.gs-goals-head, .gs-week-head { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(36px, 5vw, 72px); align-items: end; }
.gs-goals-head p, .gs-week-head p { color: var(--gs-soft); }
.gs-goal-list { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 0 clamp(24px, 3vw, 40px); margin-top: clamp(36px, 5vw, 56px); }
.gs-goal-list > li { display: grid; align-content: start; gap: 10px; padding: 22px 0 26px; border-top: 2px solid var(--gs-ink); }
.gs-goal-list h3 { font-family: var(--font-serif); font-weight: 500; font-size: 1.45rem; line-height: 1.2; }
.gs-goal-owner { font-family: var(--font-serif); font-style: italic; font-size: 1.05rem; color: var(--gs-blue-deep); }
.gs-goal-videos { font-size: 15px; color: #33363f; }
.gs-goal-videos span { display: block; font-size: 11px; font-weight: 800; letter-spacing: 0.08em; text-transform: uppercase; color: var(--gs-muted); }
.gs-goal-foot { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 8px 16px; margin-top: 4px; }
.gs-goal-plan { padding: 3px 10px; border-radius: 999px; background: var(--gs-blue-wash); font-size: 12px; font-weight: 800; color: var(--gs-blue-deep); }
.gs-goal-foot a { display: inline-flex; align-items: center; gap: 6px; font-size: 14.5px; font-weight: 700; color: var(--gs-ink); text-decoration: none; }
.gs-goal-foot a:hover { color: var(--gs-blue); }

/* Three plans as columns */
.gs-plan-cols { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(16px, 2vw, 28px); margin-top: clamp(32px, 4vw, 48px); align-items: start; }
.gs-plan { position: relative; display: grid; gap: 12px; padding: 28px 26px; border-radius: 16px; background: var(--gs-ground); border: 1px solid var(--gs-rule); }
.gs-plan .gs-pick-flag { margin: 0; justify-self: start; }
.gs-plan-promise { font-size: 12px; font-weight: 800; letter-spacing: 0.08em; text-transform: uppercase; color: var(--gs-blue-deep); }
.gs-plan-name { font-family: var(--font-serif); font-weight: 500; font-size: 2rem; line-height: 1.05; }
.gs-plan-price { font-size: 15px; color: var(--gs-soft); }
.gs-plan-price strong { font-family: var(--font-serif); font-size: 2.1rem; font-weight: 500; color: var(--gs-ink); }
.gs-plan-list { display: grid; gap: 9px; margin: 6px 0 10px; }
.gs-plan-list li { position: relative; padding-left: 22px; font-size: 15px; line-height: 1.45; }
.gs-plan-list li::before { content: ""; position: absolute; left: 0; top: 0.45em; width: 11px; height: 6px; border-left: 2px solid var(--gs-blue); border-bottom: 2px solid var(--gs-blue); transform: rotate(-45deg); }
.gs-plan-link { display: inline-flex; align-items: center; gap: 10px; min-height: 48px; padding: 0 20px; border-radius: 999px; border: 1.5px solid var(--gs-ink); color: var(--gs-ink); font-weight: 700; font-size: 15px; text-decoration: none; justify-self: start; }
.gs-plan-link:hover { background: var(--gs-ink); color: #fff; }
.gs-plan .gs-button { justify-self: start; }
.gs-plans-note { margin-top: 22px; font-size: 14.5px; color: var(--gs-soft); }

/* Two weeks free */
.gs-free { background: var(--gs-blue); color: #eef0ff; }
.gs-free h2 { color: #fff; }
.gs-free h2 em { color: var(--gs-yellow); }
.gs-free-grid { display: grid; grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr); gap: clamp(36px, 6vw, 96px); align-items: center; }
.gs-free-grid > div > p { margin-top: 18px; color: #dfe3ff; }
.gs-free-steps { display: grid; gap: 14px; counter-reset: gs-free; }
.gs-free-steps li { counter-increment: gs-free; position: relative; padding: 18px 20px 18px 64px; border-radius: 14px; background: rgba(255, 255, 255, 0.1); }
.gs-free-steps li::before { content: attr(data-mark); position: absolute; left: 18px; top: 16px; width: 32px; height: 32px; display: grid; place-items: center; border-radius: 50%; background: var(--gs-yellow); color: var(--gs-ink); font-weight: 800; }
.gs-free-steps h3 { color: #fff; }
.gs-free-steps p { margin-top: 4px; font-size: 15px; color: #dfe3ff; }

/* A month of Stay Visible */
.gs-schedule { display: grid; grid-template-columns: repeat(7, minmax(0, 1fr)); gap: 10px; margin-top: clamp(32px, 4vw, 48px); }
.gs-schedule li { display: grid; align-content: start; gap: 6px; min-height: 150px; padding: 14px; border-radius: 12px; background: var(--gs-white); border: 1px solid var(--gs-rule); }
.gs-sched-reel { border-top: 4px solid var(--gs-yellow) !important; }
.gs-sched-post { background: #f0eff4 !important; }
.gs-sched-day { font-size: 12px; font-weight: 800; letter-spacing: 0.06em; text-transform: uppercase; color: var(--gs-muted); }
.gs-sched-kind { font-size: 12px; font-weight: 800; color: var(--gs-blue-deep); }
.gs-sched-reel .gs-sched-kind { color: #7a5b00; }
.gs-sched-topic { font-family: var(--font-serif); font-size: 1.05rem; line-height: 1.25; }
.gs-week-google { margin-top: 16px; font-size: 14.5px; color: var(--gs-soft); }

@media (max-width: 1100px) {
  .gs-wall-row { grid-template-columns: repeat(6, 150px); overflow-x: auto; scroll-snap-type: x mandatory; padding-bottom: 6px; }
  .gs-wall-row li { scroll-snap-align: start; }
  .gs-goal-list { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .gs-plan-cols { grid-template-columns: 1fr; max-width: 640px; }
  .gs-schedule { grid-template-columns: repeat(4, minmax(0, 1fr)); }
}
@media (max-width: 900px) {
  .gs-goals-head, .gs-week-head, .gs-free-grid { grid-template-columns: 1fr; }
}
@media (max-width: 720px) {
  .gs-wall { padding: 14px 10px 12px; margin-inline: -8px; }
  .gs-wall-row { grid-template-columns: repeat(6, 44vw); }
  .gs-goal-list { grid-template-columns: 1fr; }
  .gs-schedule { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .gs-schedule li { min-height: 0; }
}
/* Four weeks */
.gs-schedule { grid-template-columns: repeat(4, minmax(0, 1fr)) !important; }
.gs-schedule li { gap: 8px !important; }
.gs-sched-item { display: block; padding: 8px 10px; border-radius: 8px; font-size: 14px; line-height: 1.35; }
.gs-sched-video { background: var(--gs-yellow-wash); border-left: 3px solid var(--gs-yellow); }
.gs-sched-postitem { background: #f0eff4; }
@media (max-width: 720px) { .gs-schedule { grid-template-columns: 1fr !important; } }

/* Three products: three jobs, equal weight, no highlighted tier */
.gs-plan { align-content: start; }
.gs-plan-from { font-family: var(--font-sans); font-size: 14px; font-weight: 700; color: var(--gs-soft); }
.gs-plan-fit { font-size: 14.5px; line-height: 1.5; color: #33363f; }
.gs-plan-fit span { display: block; font-size: 11px; font-weight: 800; letter-spacing: 0.08em; text-transform: uppercase; color: var(--gs-muted); }
.gs-plan-terms { padding-top: 12px; border-top: 1px solid var(--gs-rule); font-size: 14px; color: var(--gs-soft); }
.gs-plan-link { background: var(--gs-ink); color: #fff; }
.gs-plan-link:hover { background: var(--gs-blue); border-color: var(--gs-blue); }
.gs-sched-item b { display: block; font-size: 11px; font-weight: 800; letter-spacing: 0.06em; text-transform: uppercase; color: #7a5b00; }
.gs-sched-short { background: #ffe58a; border-left: 3px solid var(--gs-yellow); }
.gs-sched-postitem b { color: var(--gs-blue-deep); }

/* Trust and campaign examples */
.gs-examples { background: var(--gs-white); border-top: 1px solid var(--gs-rule); border-bottom: 1px solid var(--gs-rule); }
.gs-examples-head { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(36px, 5vw, 72px); align-items: end; }
.gs-examples-head p { color: var(--gs-soft); }
.gs-ex-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(20px, 3vw, 36px); margin-top: clamp(32px, 4vw, 48px); }
.gs-ex { display: grid; align-content: start; gap: 12px; padding-top: 16px; border-top: 3px solid var(--gs-ink); }
.gs-ex-label { font-size: 12px; font-weight: 800; letter-spacing: 0.08em; text-transform: uppercase; color: var(--gs-blue-deep); }
.gs-ex h3 { font-family: var(--font-serif); font-weight: 500; font-size: 1.5rem; line-height: 1.2; }
.gs-ex ol { display: grid; }
.gs-ex li { display: grid; grid-template-columns: 72px minmax(0, 1fr); gap: 10px; padding: 10px 0; border-bottom: 1px solid var(--gs-rule); font-size: 15px; }
.gs-ex li span { padding-top: 2px; font-size: 12px; font-weight: 800; letter-spacing: 0.04em; text-transform: uppercase; color: var(--gs-blue-deep); }
.gs-ex-note { font-size: 14px; color: var(--gs-soft); }
@media (max-width: 900px) { .gs-examples-head { grid-template-columns: 1fr; } }
@media (max-width: 720px) { .gs-ex-grid { grid-template-columns: 1fr; } }

/* Polish: the job line reads as a sentence, cards line up, action sits at the foot */
.gs-plan-cols { align-items: stretch; }
.gs-plan-promise { min-height: 3.1em; font-family: var(--font-serif); font-style: italic; font-size: 1.15rem; font-weight: 500; letter-spacing: 0; text-transform: none; line-height: 1.3; color: var(--gs-blue-deep); }
.gs-plan-link { margin-top: auto; align-self: end; }
.gs-plan-terms { margin-top: auto; }
.gs-plan-terms + .gs-plan-link { margin-top: 6px; }
@media (max-width: 1100px) { .gs-plan-promise { min-height: 0; } }
.gs-goal-plan { text-decoration: none; }
.gs-goal-plan:hover { background: var(--gs-blue); color: #fff; }

/* Video ideas for your trade: compact */
.gs-trades { padding-block: clamp(44px, 5vw, 72px); }
.gs-ideas { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: clamp(20px, 3vw, 36px); margin-top: clamp(24px, 3vw, 36px); }
.gs-idea { display: grid; align-content: start; gap: 8px; padding-top: 14px; border-top: 3px solid var(--gs-ink); }
.gs-idea-trade { font-family: var(--font-serif); font-size: 1.35rem; line-height: 1.2; }
.gs-idea li { padding: 7px 0; border-bottom: 1px solid var(--gs-rule); font-size: 15px; line-height: 1.4; }
.gs-idea a { display: inline-flex; align-items: center; gap: 8px; margin-top: 4px; font-weight: 700; font-size: 14.5px; color: var(--gs-ink); text-decoration: none; }
.gs-idea a:hover { color: var(--gs-blue); }
@media (max-width: 1100px) { .gs-ideas { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 720px) { .gs-ideas { grid-template-columns: 1fr; gap: 22px; } }

/* How it works: five steps and your part, three across */
.gs-how .gs-steps { grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 32px clamp(24px, 3vw, 44px); margin-top: clamp(28px, 3vw, 40px); }
.gs-how .gs-steps li.gs-yours { padding: 26px 28px; counter-increment: none; }
.gs-how .gs-steps li.gs-yours::before { content: none; }
.gs-how .gs-steps li.gs-yours p { margin-top: 0; }
.gs-how .gs-steps li.gs-yours p + p { margin-top: 10px; }
.gs-how .gs-steps li.gs-yours .gs-yours-big { margin-top: 6px; }
@media (max-width: 1100px) { .gs-how .gs-steps { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 720px) { .gs-how .gs-steps { grid-template-columns: 1fr; } }

/* Final polish: jump nav with a persistent booking control, product accents, tap targets, line length */
.gs-jump .gs-wrap { display: flex; align-items: center; gap: 16px; overflow: visible; padding: 0; }
.gs-jump-links { display: flex; gap: 8px; flex: 1; min-width: 0; overflow-x: auto; scrollbar-width: none; }
.gs-jump-links::-webkit-scrollbar { display: none; }
.gs-jump a { display: inline-flex; align-items: center; min-height: 44px; padding: 0 10px; }
.gs-jump a.gs-jump-cta { flex: none; min-height: 36px; padding: 0 16px; border-radius: 999px; background: var(--gs-blue); color: #fff; font-weight: 700; }
.gs-jump a.gs-jump-cta:hover { background: var(--gs-blue-deep); color: #fff; }

.gs-plan-tag { justify-self: start; padding: 2px 10px; border-radius: 999px; background: rgba(21, 23, 28, 0.07); font-size: 12px; font-weight: 800; letter-spacing: 0.06em; text-transform: uppercase; color: var(--gs-soft); }
.gs-plan-build-trust { background: var(--gs-blue-wash); border-color: #cfd3f5; }
.gs-plan-drive-action { background: var(--gs-yellow-wash); border-color: #efd98a; }
.gs-plan-terms { margin-top: 0; }
.gs-plan-link { margin-top: auto; background: var(--gs-blue); border-color: var(--gs-blue); color: #fff; }
.gs-plan-link:hover { background: var(--gs-blue-deep); border-color: var(--gs-blue-deep); }

.gs-goal-foot a { min-height: 44px; }
.gs-goal-plan { display: inline-flex; align-items: center; min-height: 32px; }
.gs-ex li span { font-size: 12px; }
.gs-goal-videos span, .gs-plan-fit span, .gs-sched-item b { font-size: 12px; }
.gs-sched-day { font-size: 12.5px; }

.gs-trades h2, .gs-examples h2, .gs-not h2, .gs-ladder h2 { font-size: clamp(1.9rem, 3vw, 2.7rem); }
.gs-goals-head p, .gs-plans-head p, .gs-week-head p, .gs-examples-head p, .gs-trades-head p, .gs-ladder-head p, .gs-counts-grid > div > p { max-width: 62ch; }
@media (max-width: 1100px) { .gs-plan-cols { margin-inline: auto; } }

/* Phones: booking button reaches the first screen; the month scrolls sideways instead of stacking */
@media (max-width: 720px) {
  .gs-hero-side { display: flex; flex-direction: column; }
  .gs-hero-side .gs-actions { order: -1; }
  .gs-schedule { display: flex !important; overflow-x: auto; scroll-snap-type: x mandatory; gap: 12px !important; padding-bottom: 10px; }
  .gs-schedule > li { flex: 0 0 82%; scroll-snap-align: start; }
  .gs-jump-cta { padding: 0 14px; }
}