# Website Conversion Audit Checklist

Use this checklist like a real conversion review, not a design critique. The question is simple: does the site help a high-intent visitor move forward with confidence, or does it make them wait, guess, and drift?

## Scoring Method

Use a 3-point scale for each line:

- `2` = strong and obvious
- `1` = present but weak or inconsistent
- `0` = missing or actively hurting conversion

After scoring, separate findings into:

- fast fixes
- message problems
- trust gaps
- structural conversion blockers

## Above-the-Fold Conversion

- clear offer in plain language
- immediate proof of who the company is for
- one primary CTA above the fold
- phone, booking, or next step visible without hunting
- no hero section that looks cinematic but says nothing
- mobile hero still communicates the offer quickly

## Contact and Routing Flow

- forms are short enough for the user’s intent level
- every form explains what happens next
- booking is available where the use case calls for it
- response-time expectation is visible
- the page offers a credible path after hours
- no dead-end CTA that creates silence after submission

## Proof and Trust Architecture

- visible reviews or testimonial proof where it matters
- real team, real jobs, or real work samples
- service-specific language, not generic category copy
- city or territory proof where local trust matters
- credibility markers close to the CTA, not hidden below

## Offer and Message Clarity

- page headline states the real problem solved
- copy is written for high-intent visitors, not broad awareness traffic
- the difference between this option and the alternatives is visible
- the user understands why they should act now
- there is no jargon that slows comprehension

## Mobile Conversion Friction

- tap targets are easy to use
- CTA remains visible in a natural place
- forms do not feel long on mobile
- text remains readable without zooming
- trust elements and next steps survive the mobile layout

## Executive Readout

At the end of the audit, summarize:

1. biggest leak above the fold
2. biggest trust gap
3. biggest contact-flow failure
4. fastest high-impact fix
5. one change that would most improve booked conversations

This turns the audit into a decision document instead of a pile of notes.