# Seasonal Reactivation Campaign Kit

## Best Segments to Start With

- Past customers from 6-18 months ago
- Open estimates that never closed
- Customers due for recurring service

## Campaign Structure

1. Re-introduction message
2. Helpful seasonal angle
3. Simple offer or next step
4. Reminder

## Example Angle

"Heading into peak season, we’re opening a limited number of priority service slots for past customers first."