# Professional Services Consult Authority Playbook

Build a stronger pre-consult authority layer so better-fit prospects arrive more prepared and more confident.

## Consult Intent Signals

Prospects usually reveal intent through:

- how urgent the issue is
- how specific the question is
- whether they are comparing providers
- whether they understand the process at all

Public pages should answer enough that serious prospects can self-orient before the first consult.

## Authority Assets

Prioritize assets like:

- founder or professional bios
- clear intake/process pages
- case-story snippets
- screening guides
- comparison content
- fit guidance and FAQs

## Screening and Routing

Make the public layer help with:

- fit expectations
- who should book
- what information to prepare
- what happens next

This reduces low-context consults.

## Page Types

High-value pages often include:

- consult prep pages
- who-we-help pages
- process explainers
- objection FAQ pages
- comparison or fit pages

## 30-Day Rollout

### Week 1

- identify authority gaps
- choose the highest-intent consult questions

### Week 2

- draft the first authority assets
- align them with intake and consult workflow

### Week 3

- publish and internally link

### Week 4

- review whether consult quality and fit improved