# Private School Enrollment Authority Kit

Use this kit when the school wants a stronger family decision layer before the tour, during the visit, and after follow-up begins.

## Kit Thesis

Enrollment authority improves when the school:

- answers family fit questions clearly
- supports those answers with proof and trust cues
- makes the visit more decision-helpful
- follows up with consistency instead of generic reminders

This kit is designed to connect those layers.

## Asset Deployment Plan

Deploy in this order:

1. map family questions and fit uncertainty
2. rebuild trust and tour-readiness pages
3. strengthen the FAQ layer around admissions and outcomes
4. tighten proof modules using results and trust architecture
5. review inquiry-to-tour and tour-to-application friction

## Enrollment Experience Standards

The authority layer should help families:

- understand the school’s fit more clearly
- know what to expect from the visit
- see believable proof without hunting for it
- leave the tour with a visible next step

Every asset in the kit should support at least one of those outcomes.

## Quarterly Review Rhythm

Quarterly:

- review repeated family questions
- audit which pages actually support tour conversion
- refresh weak proof modules
- tighten post-tour follow-up where confidence still drops

## Failure Modes

- treating the website like a digital brochure
- sending families to tours before fit questions are answered
- overusing mission language without practical guidance
- hiding proof too far from the points of uncertainty