# Pool & Spa Seasonal Reactivation Playbook

## Purpose
Use this playbook to pull spring and early-season demand forward instead of waiting for customers to remember the business on their own.

## Best Reactivation Targets
- last year’s opening customers
- dormant maintenance clients
- upgrade-ready households
- spa service customers with no new booking

## Seasonal Sequence
1. early reminder
2. readiness prompt
3. scheduling nudge
4. trust proof / review reinforcement

## Early Reminder
“Opening season is coming up fast. If you want the cleaner scheduling windows before demand compresses, this is the right time to line it up.”

## Upgrade Prompt
“If you’ve been considering service upgrades, automation, or repair work before the season gets busy, we can map the next step while the calendar still has room.”

## Metrics
- preseason bookings
- dormant account reactivation rate
- maintenance renewals
- upgrade conversations started