# Pool & Spa Seasonal Demand Kit

## Included Assets
- Pool & Spa Seasonal Reactivation Playbook
- Estimate Follow-Up Cadence Playbook
- Google Review Request Pack
- Front Door Score

## Purpose
Use this kit to pull seasonal demand forward, reactivate dormant customers, and create steadier service momentum before the busiest months.

## Rollout Sequence
1. launch preseason reactivation
2. tighten estimate follow-up
3. refresh review requests and local proof
4. monitor front-door readiness through the season

## KPI Set
- preseason bookings
- dormant-customer reactivation
- maintenance renewals
- spring review velocity