# Pest Seasonal Route Fill Playbook

## Goal

Reactivate dormant households and keep routes dense before seasonal demand gets uneven.

## Sequence

1. Pull customers not serviced in the last 9 to 15 months.
2. Sort by prior pest type and seasonality.
3. Run a 7-day cadence across text and call.
4. Tag booked, later, not now, and lost.

## Track

- route density
- reactivated households
- recurring-service starts
- referral opportunities