# Pain and Ortho Authority Kit

## Authority Goal
Make the clinic easier to trust between referral and treatment decision by improving referral answers, treatment guidance, and post-consult confidence.

## Asset Deployment Plan
1. Publish the pain-and-ortho answer map where referral confusion is highest.
2. Install the treatment-decision guide around consult and follow-up surfaces.
3. Reuse the clinic answerworthiness playbook for broader answer architecture.
4. Tighten booking readiness and decision follow-up.
5. Use scorecard logic to review what actually improves treatment movement.

## 30-Day Rollout
### Days 1-10
- publish referral-fit and first-consult answers
- tighten one imaging or procedure explainer
- tag treatment hesitation by lane

### Days 11-20
- deploy better post-consult follow-up
- refresh one decision-support page
- route stronger proof and clarity into referral-facing surfaces

### Days 21-30
- review consult-to-treatment friction
- expand the answer blocks that moved patients forward
- fix any weak handoff between referral, consult, and next step

## Team Ownership Map
- physician lead: validates treatment-direction language
- referral coordinator: owns referral and follow-up quality
- scheduler lead: captures recurring patient confusion
- marketing lead: routes proof and answer assets into public surfaces

## Success Signals
- clearer referral-fit expectations
- stronger consult-to-treatment movement
- fewer delays caused by uncertainty instead of true indecision
- better performance from post-consult answer and proof blocks

## Monthly Review Cadence
- referrals by quality lane
- consult-to-treatment conversion
- hesitation patterns
- answer and proof performance

## Operating Notes
- Decision support is a conversion layer, not an administrative afterthought.
- Referral-dependent clinics need public clarity just as much as clinical credibility.
- The best authority systems help the patient move forward with confidence.