# Orthodontics Authority Kit

## Authority Goal
Make the practice easier to choose before treatment starts by tightening consult answers, case-acceptance trust, and public education around braces, aligners, timing, and financing.

## Asset Deployment Plan
1. Publish the orthodontics answer map to reduce repeated consult-stage confusion.
2. Layer the case-acceptance guide into treatment-coordinator follow-up.
3. Reuse the clinic answerworthiness playbook to strengthen broader FAQ and treatment pages.
4. Pull in the dental trust asset to reinforce clinical credibility and patient reassurance.
5. Review whether the new authority layer improves starts, not just traffic.

## 30-Day Rollout
### Days 1-10
- publish the highest-friction consult answers
- rewrite one financing or timing block
- tag stalled cases by hesitation lane

### Days 11-20
- deploy treatment-coordinator follow-up by hesitation type
- refresh one braces-versus-aligners page
- route one strong review or proof block into the consult path

### Days 21-30
- review stalled cases and starts by lane
- tighten any weak handoff between consult and treatment decision
- promote the best-performing answer blocks onto broader public surfaces

## Team Ownership Map
- Orthodontist: approves treatment-accuracy language
- Treatment coordinator: owns follow-up and stalled-case lanes
- Office manager: keeps financing and process blocks current
- Marketing lead: routes answer assets onto pages, FAQs, and intake follow-up

## Success Signals
- more consults that progress without extra clarification calls
- shorter time from consult to start decision
- fewer stalled cases tagged as timing or financing confusion
- stronger performance from answer blocks reused across page, FAQ, and follow-up surfaces

## Monthly Review Cadence
- consults completed
- starts accepted
- stalled reasons by lane
- top repeated questions
- best-performing proof blocks and FAQ sections

## Operating Notes
- Orthodontic authority grows when clarity and reassurance move together.
- Do not treat all buyer hesitation as price resistance.
- Strong starts come from better answers plus better follow-up discipline.