# Oral Surgery Authority Kit

## Authority Goal
Help the practice convert more referred and self-directed patients by improving referral handoff, public trust, and proof freshness around surgical decisions.

## Asset Deployment Plan
1. Map referral source lanes and their patient fears.
2. Publish the referral-conversion playbook on patient-facing and coordinator-facing surfaces.
3. Install the clinic proof refresh system so provider credibility and treatment proof stay current.
4. Use the clinic answerworthiness playbook to improve high-intent consult pages.
5. Track whether referral volume turns into stronger consult and treatment conversion.

## 30-Day Rollout
### Days 1-10
- map referral sources and top patient fears
- refresh one implant or extraction trust page
- create a same-day post-consult summary template

### Days 11-20
- route updated proof blocks into consult pages and referral follow-up
- tighten coordinator follow-up for high-intent cases
- localize one provider-credibility or sedation-trust section

### Days 21-30
- review consult conversion by referral source
- flag where trust still breaks after referral handoff
- expand the best proof blocks into wider answer surfaces

## Team Ownership Map
- Surgeon or clinical lead: validates surgical-trust language
- Referral coordinator: owns source-specific follow-up and handoff quality
- Office manager: keeps proof and operational details current
- Marketing lead: routes proof and answers across patient-facing surfaces

## Success Signals
- better consult conversion from existing referral volume
- fewer treatment delays caused by trust or recovery uncertainty
- stronger performance from source-specific follow-up and trust blocks
- more current proof distributed across referral, consult, and page surfaces

## Monthly Review Cadence
- referrals by source
- consult conversion by source
- treatment-start delay reasons
- best-performing proof assets
- referral-source trust gaps that still need support

## Operating Notes
- Referral strength is wasted if patient-facing trust is weak.
- Proof refresh matters more than quantity.
- Oral-surgery authority should feel clinical, calm, and precise.