# Locksmith Price Anchor Playbook

This playbook helps locksmith operators anchor pricing with more confidence during urgent calls, especially after-hours lockouts.

## Core Principle

The caller is usually stressed and mobile. Price language needs to be calm, direct, and tied to the next dispatch step.

## Better Price-Anchor Structure

1. Confirm the lockout type and location.
2. State the dispatch fee clearly.
3. Explain what the customer is getting for that fee.
4. Move immediately into dispatch confirmation.

## Example Structure

- “For this after-hours dispatch, the emergency service fee is X.”
- “That covers immediate dispatch and the technician heading your way now.”
- “If that works for you, I’ll lock in the job and confirm the arrival path.”

## Mistakes To Avoid

- Apologizing for the price
- Burying the fee deep in the call
- Sounding unsure
- Leaving the next step vague after the fee is stated