# Junk Removal Photo Estimate Recovery Pack

## Purpose
Use this pack to recover junk-removal leads that looked warm after a photo estimate but never turned into a booked job.

## Common Leak
- price sent
- no follow-up within the same business day
- customer is unclear on labor, access, or timing
- the lead quietly chooses the next operator

## Message Structure
1. confirm the estimate was received
2. restate the job scope in plain language
3. reduce uncertainty about access, crew size, or timing
4. ask for one simple next step

## Same-Day Text
“Just making sure you saw the estimate. Based on the photos, this looks like a straightforward removal and we can help you lock a clean next step today if you want to move.”

## Next-Day Text
“Checking back on the estimate we sent over. If timing, volume, or access is the question, reply here and we’ll tighten it up so you can make a decision fast.”

## Scope Clarifiers
- driveway or curb access
- stairs or elevator
- heavy-item count
- donation or disposal preference
- tight time window

## Recovery KPI
- estimate-to-book rate
- same-day follow-up completion
- average time from estimate to decision
- reasons lost