# HVAC Seasonal Maintenance Reactivation Playbook

## Core goal

Pull overdue maintenance customers back into the calendar before the seasonal rush.

## Fast sequence

1. Export customers with no tune-up in the last 12 months.
2. Prioritize households with older equipment, prior repairs, or membership history.
3. Run a 10-day cadence across text, call, and email.
4. Tag every contact as `booked`, `later`, `no response`, or `not a fit`.

## Messaging angles

- Prevent breakdown before peak weather.
- Protect efficiency and equipment lifespan.
- Offer simple booking windows, not vague callbacks.

## Suggested cadence

- Day 1: text plus email
- Day 3: outbound call
- Day 6: text with shorter offer
- Day 10: final reminder

## Track weekly

- contacts reached
- tune-ups booked
- replacement leads surfaced
- no-response rate