# Home-Service Content Engine Pack

Build a publishing rhythm tied to seasonal demand, dispatch reality, service-area intent, and fresh proof.

## Seasonal Trigger Grid

Map content around:

- first heat wave
- first freeze
- storm season
- maintenance season
- insurance-heavy periods
- holiday staffing windows

Each trigger should connect to:

- FAQ updates
- service-page updates
- local posts
- proof collection

## FAQ Backlog

Keep a running backlog by:

- urgency questions
- price objections
- service-area questions
- repair-vs-replace questions
- preparation questions

## Proof Routing

Route:

- reviews into proof strips
- job photos into service pages and GBP posts
- technician notes into FAQ updates
- estimate objections into comparison or explainer pages

## Publishing Cadence

### Weekly

- publish or update one answer asset
- route one proof asset into a public page

### Monthly

- refresh one service-area or FAQ cluster
- review what content supported calls or bookings

## 60-Day Cadence

### Days 1-15

- build the trigger grid
- create the FAQ backlog

### Days 16-30

- publish the first answer batch
- connect proof routing

### Days 31-45

- refresh seasonal pages
- add local trust updates

### Days 46-60

- review which pages deserve expansion into deeper assets or kits