# Entity Governance Authority Kit

Use this kit when the business needs one stable source of truth for its brand facts, local trust signals, and AI-visible public record.

## Kit Thesis

Authority gets stronger when:

- facts are consistent
- proof stays fresh
- locations follow the same governance rules
- public pages and structured records inherit from one canonical source

This kit is designed to connect those four layers.

## Diagnostic Sequence

Start in this order:

1. create the canonical business entity brief
2. review where facts are drifting publicly
3. tighten location and citation governance
4. refresh local proof signals
5. audit the machine-readable and directory layer

## Asset Deployment Plan

Deploy the assets in sequence:

- build the entity brief template first
- use the entity authority blueprint to define what must stay visible
- apply the multi-location governance rules where multiple markets exist
- clean citation drift and local proof freshness next
- review the full authority layer monthly

## Team Ownership Map

Assign clear owners for:

- source-of-truth record
- website updates
- listings and directory updates
- proof refresh
- location approvals
- AI-facing brand guidance

The kit fails when everyone assumes someone else owns consistency.

## Monthly Review Rhythm

Monthly:

- verify top business facts
- compare high-traffic pages against listings
- refresh one proof asset
- review any location drift or outdated surfaces

## Failure Modes

- treating governance as a one-time cleanup
- creating a source-of-truth file nobody actually uses
- letting agencies or vendors edit public facts without review
- ignoring proof freshness while focusing only on descriptions

## Success Signal

The kit is working when the business looks like one coherent company everywhere a buyer, search engine, or AI system encounters it.