# Design-Build Authority Kit

This kit is for custom builders, remodelers, and premium design-build firms that need stronger fit screening, stronger premium positioning, and clearer next-step momentum.

## Diagnostic Sequence

1. Clarify how the current front door screens for budget, scope, and readiness.
2. Review whether the site and intake language sound premium or generic.
3. Check whether strong-fit prospects receive a clear consult path within 24 hours.
4. Review whether proposal and design-retainer follow-up is disciplined enough to protect momentum.

## Asset Deployment Plan

### 1. Design-Build Fit Screening Playbook
- install the fit ladder
- define strong-fit vs low-fit
- tighten the consult path

### 2. AI Receptionist vs AI Business OS Guide
- position the firm as an operating system, not just a callback machine
- explain how answering, qualification, trust, and follow-up work together

### 3. Estimate Follow-Up Cadence Playbook
- recover proposal momentum
- prevent silent drift after strong first meetings

### 4. Trust-Signal Architecture Guide
- publish clearer process proof
- frame premium readiness through portfolio, communication, and planning clarity

## Team Ownership Map

- office or front-desk lead: first-touch qualification
- estimator / principal: premium-fit consult path
- marketing or ops owner: authority and trust proof refresh
- sales owner: follow-up discipline

## Failure Modes

- quoting too early
- vague budget language
- too much owner involvement in obvious low-fit inquiries
- portfolio proof without process proof

## Weekly Review Rhythm

- consults booked from qualified inquiries
- site walks that should have been filtered out
- design-retainer conversations started
- proposal follow-up compliance

## Operating Note

This is one of the clearest examples of why TQP should be understood as an AI Business Operating System. The highest-value improvement is not just answering faster. It is protecting premium-fit sales flow from first touch through next-step commitment.