# Cosmetic Consult Authority Kit

## Authority Goal
Make the practice easier to trust before the consult by improving candidacy answers, recovery framing, and proof placement across the public decision path.

## Asset Deployment Plan
1. Publish the cosmetic answer map on consult and treatment-entry surfaces.
2. Install the proof and recovery guide to strengthen trust before booking.
3. Reuse the clinic answerworthiness playbook to improve broader answers.
4. Tighten booking readiness for coordinators and consult flow.
5. Align the strongest trust assets across pages, FAQs, and follow-up.

## 30-Day Rollout
### Days 1-10
- rewrite the top candidacy and recovery questions
- refresh one consult FAQ block
- identify where proof feels thin or disconnected

### Days 11-20
- route better proof and recovery framing into public pages
- tighten one coordinator-facing follow-up sequence
- refresh one provider credibility or trust section

### Days 21-30
- review consult hesitation patterns
- deepen the strongest trust blocks
- expand the best answer assets to more treatment surfaces

## Team Ownership Map
- physician lead: validates candidacy and recovery language
- coordinator lead: owns consult readiness and follow-up clarity
- office manager: keeps logistics and process guidance current
- marketing lead: routes proof and answers across public surfaces

## Success Signals
- stronger consult quality
- fewer vague inquiries from poor-fit prospects
- better recovery confidence before booking
- more effective proof placement across high-intent pages

## Monthly Review Cadence
- consult hesitation themes
- recovery-related questions
- proof freshness
- coordinator follow-up quality

## Operating Notes
- Cosmetic authority grows through precision, not polish alone.
- Recovery clarity is one of the strongest trust levers in the whole category.
- Great proof is routed intentionally, not scattered.