# Comparison Proof Engine Kit

Bundle the comparison, proof, and results assets that help decision-stage pages earn trust and influence higher-intent buyers.

## Resource Stack

- `Comparison Page Playbook`
- `Comparison Proof Architecture Guide`
- `Results Page Blueprint`
- `Case Study Capture Playbook`
- `Proof-to-Pipeline Scorecard`

## Deployment Path

Phase 1:

- design the comparison criteria and proof layers

Phase 2:

- strengthen the underlying results and case-story surfaces

Phase 3:

- review whether comparison pages are improving trust and pipeline quality

## Metrics to Watch

- comparison-page engagement
- downstream calculator starts or consults
- proof freshness on linked results surfaces
- pipeline quality from decision-stage pages

## Operating Cadence

Monthly:

- update proof inputs
- check decision-page performance

Quarterly:

- refresh criteria
- retire weak comparisons